Amazon Ads Raw Daily

Thanks for listening and if you like the podcast make sure to subscribe! Check out the YouTube Channel as well: https://youtube.com/@AmazonAdsRawDaily More Infos about the Me & the Podcast can be found here: https://alexanderswade.com/amazon-ads-raw-daily/ Follow me on LinkedIn: https://www.linkedin.com/in/alexanderswade/ Hosted on Acast. See acast.com/privacy for more information.

Summary: In episode 99, we debunk the common concern about rising CPCs on Amazon. While the numbers might be increasing, the real story lies in understanding the percentage of CPC relative to your selling price, considering inflation, and the dynamics of the marketplace. Description: Good morning to our dedicated listeners on this fine Monday! We're on the cusp of our milestone 100th episode, and...

Episode #98 - Amazon's AI Partnership & Mistral AI's Powerful Model 🤖 Summary: In episode 98, we discuss Amazon's big investment in the AI space by partnering with Entropic, and the impressive achievement of Mistral AI with their 7B model. Moreover, we address video quality issues from our YouTube channel and touch on Amazon Ads API updates. Description: Hello to our amazing listeners on this...

Summary: This Thursday, we're diving into the world of off-Amazon placements and how they've now become more visible in placement reports for sponsored products. Plus, a fascinating exploration of how algorithms, particularly those used by video platforms, determine content exposure. Description: Good morning to all our Amazon Ads Raw Daily listeners. Today, we'll be shedding light on a recent dev...

Title: Episode #96 - Fresh API Updates and A Glimpse into the New Ad Console Interface 🎧📱 Summary: This Wednesday, join us as we dive deep into the newest updates from Amazon's Ad Console and the Amazon Ads API. Learn about the novel "exports API," its capabilities, the latest model documentation, and Amazon's intriguing new beta for video ad campaigns. Description: Greetings to our dedicated li...

Thanks for listening and if you like the podcast make sure to subscribe! Check out the YouTube Channel as well: https://youtube.com/@AmazonAdsRawDaily More Infos about the Me & the Podcast can be found here: https://alexanderswade.com/amazon-ads-raw-daily/ Follow me on LinkedIn: https://www.linkedin.com/in/alexanderswade/ Hosted on Acast. See acast.com/privacy for more information.

Episode #94 - Amazon's New Ad Rules & Bid Scheduling Insights 📅📉 Summary: In today's episode, we delve into Amazon's latest ad rule for sponsor product campaigns, the buzz it created on LinkedIn, and how it may impact your ad strategies. Additionally, we'll explore a new development in Sponsored Product Campaign Performance on Rest of Search Placements. Description: Hello everybody and a hap...

https://www.linkedin.com/posts/strouppaul_amazon-announced-it-would-hire-250000-logistics-activity-7110301802771714048-K9Ng Episode #93 - Amazon's Seasonal Hiring Surge: Analysis & Implications for Q4 📈🎁 Summary: Today's quick episode dives into Amazon's recent announcement to hire 250,000 logistical workers for the upcoming holiday season. We analyze the historical data and the possible imp...

Episode #92 - Unpacking Amazon's Customer Loyalty Analytics: Deep Dive into Brand Views, Segment Insights, & Predictive CLV Thanks for listening and if you like the podcast make sure to subscribe! Check out the YouTube Channel as well: https://youtube.com/@AmazonAdsRawDaily More Infos about the Me & the Podcast can be found here: https://alexanderswade.com/amazon-ads-raw-daily/ Follow me o...

Summary: Dive into recent Amazon Ads updates including the revamped budgets tab, a new sponsored ads report, the multi-country sponsored ads campaign manager, and the futuristic virtual product placements. Stay informed about how these features can change the advertising landscape on Amazon. Description: Hello, folks, and a warm welcome from Amazon Ads Raw on this beautiful Monday, 18th of Septemb...

Flexible customer financing: Amazon is offering a buy now, pay later program called flexible customer financing. Sellers can offer this to their customers, and customers can pay for the product over a certain amount of time. Sellers will have to pay a fee for this program, but it could help them reach new customers who can't afford their products upfront. Brand tailored coupons: Brand ta...

Summary: Dive into the top announcements from the first day of Amazon Accelerate in Seattle. From Amazon's fully automated supply chain service to the innovations in generative AI for product listings, we cover the most important updates. Keep an ear out for insights on how Amazon continues to evolve in supporting sellers worldwide. Description: Happy Thursday, everyone! Welcome to Amazon Ads Rewa...

Summary: Today, we're delving into the latest updates from Amazon Accelerate and discussing the recent changes in brand-tailored promotions. Learn about new audience segments like "at risk" and "promising" and find out how you can use them to your advantage. Description: Greetings everyone, and a sunny morning from Amazon Azure Daily ! Today's a bit of a change - I'm not nestled in my comfy home s...

Brand Tailored Promotions is a new Amazon tool that allows sellers to create promotional discounts for specific customer audiences. The tool is currently free to use and there are no fees associated with redemption. Sellers can choose from six different customer audiences, including: Brand Abandoners 90 Days: Customers who have added any of the seller's brand products to their cart in the last 90...

Title: Episode #86 - The Power of Constant Learning 📚💼 Summary: In this episode, we dive deep into the significance of ongoing learning, especially in the digital age. Drawing from personal experiences, we discuss the motivating factors for the millennial generation and provide resources for those eager to learn more about data science. Description: Hello to all my lovely listeners, and welcome...

Summary: In this episode, recorded live on the 8th of September, we delve into the upcoming Amazon Accelerate event in Seattle. This annual seller event promises fresh announcements, especially in the advertising sector. Plus, a discussion on YouTube thumbnail testing and its impact on viewer engagement. Description: Hello everyone, welcome to another insightful episode of Amazon Ads Raw Daily on...

Episode #84 - Delving into Product-Attributed Targeting Campaigns 🎧📱 Summary: This episode, recorded live on the 6th of September, delves into a hot topic: product-attributed targeting campaigns on Amazon. But first, an experiment with audio quality, recording outdoors, directly from a phone connected to a MacBook. Join us for this raw exploration! Description: Hello everyone, and welcome to a t...

Summary: On Wednesday, the 6th of September, we explore the Amazon Marketing Cloud (AMC) in detail. Discover what AMC is, how it provides granular insights that no other Amazon service offers, and how its additional paid features can revolutionize your understanding of customer behavior on Amazon. Description: Good day to all listeners of Amazon Ads Raw Daily! On this insightful episode, we're foc...

Episode #82 - The Importance of Naming Conventions in Campaigns & Updates from the Aggregator Scene 🎧📱 https://www.pymnts.com/amazon/2023/report-apollo-seeks-buyer-for-amazon-brand-aggregator-perch/ On this breezy Tuesday, the 5th of September, we dive deep into the importance of naming structures for advertising campaigns. Learn why a proper naming convention can be a game-changer in your A...

Episode #81 - Bankruptcy of Amazon Ads Aggregator Benitago and Industry Impacts 🎧📱 Summary: On this sunny Monday morning in Berlin, we discuss the surprising bankruptcy of the Amazon ads aggregator, Benitago, and what this could mean for the e-commerce industry. As more aggregators appear and then disappear, the question arises: What does the future hold for these companies? Description: Good mo...

Episode #80 - Amazon Brand Stores, Subscribe & Save Updates, and the Power of the DIBB Framework 🎧📱 Summary: In today's episode, we delve into the recent changes observed in Amazon's brand store and the notable testing on subscribe and save options. As the week comes to an end, we also introduce the DIBB (Data, Insights, Belief, Bet) framework, a tool that can enhance your decision-making an...

Episode #79 - Shopify's Integration with Amazon's Buy with Prime and Tips on Cash Flow Management 💰📦 In this episode, we dive into the significant announcement from Shopify and Amazon regarding their "Buy with Prime" integration, followed by a look at Amazon's revised payment policies for UK and European sellers. We also touch upon Apple's new ad library and an insightful source for staying upda...

Episode #78 - Unpacking Retargeting on Amazon and the Stages of Competency in Performance Marketing 📊🎯 In this episode, we delve into Amazon's retargeting dynamics, exploring the efficiency and flaws of retargeting campaigns. Plus, a reflective journey into the competency model, shedding light on the evolution from novice to expert in any given skill, with performance marketing as the lens. Hell...

Episode #77 - Navigating Review Changes and Exploring New Product Listing Features on Amazon 🎧📱 Reporting again from the bustling MDS event in Barcelona, today's episode continues our exploration of Amazon's review and rating adjustments, diving deeper into category-specific changes. We'll also highlight an intriguing discovery related to parent-child product variations. As always, we're here to...

Episode #76 - Review Ratings on SERP: Do They Affect Click-Through Rates? 📈🔍 Join us from Barcelona at the MDS Summit as we delve into the recent changes on review ratings on the search engine result page. We ponder on how these updates, which took effect on August 15th, impact the click-through rates and product visibility. If you're wondering how this might affect new product launches and over...