Amazon Ads Raw Daily

https://www.linkedin.com/posts/andreasreiffen_scoping-amazons-off-site-ads-opportunity-activity-7100493069740883969-ocVr Episode #75 - Understanding Amazon’s Off-Amazon Placements and the New Sponsor Brands Slideshow 🎥🛍️ In today's episode, we dive into a thought-provoking post by Andreas Reifen about Amazon's move towards off-Amazon placements compared to Google's Search Partner Business. Also,...

https://bestatamazon.ck.page/posts/two-amazon-search-query-performance-hacks Episode #74 - Unraveling the Prime Membership Hack & Amazon’s New Return Settings 📊📦 Today we delve deep into an insightful article by John Derkits on the Search Query Performance Report and the implications of shipping speed data. We also highlight Amazon's latest update concerning return evaluations. Discover the...

Episode #73 - "Harnessing the Power of Amazon's Search Query Performance Report 📊🔍💼" Dive into the intricacies of Amazon's Search Query Performance Report. Discover how this tool can elevate your understanding of search query data, aid in effective decision-making, and enhance your brand's presence on the platform. Hello and a hearty morning to all our listeners. It's a beautiful Wednesday, the...

Episode #72 - "Amazon's New Sponsored Brands Features: Theme-Based Targeting and Outcome-Based Campaigns 🎯💡🔍" In today's podcast, we delve into Amazon's latest advancements in Sponsored Brands advertising: Theme-Based Targeting and Outcome-Based Campaigns. Learn how these features can reshape your advertising strategy, offer new avenues for campaign creation, and potentially streamline your ad...

Title: Episode #71 - "Expanding Amazon Sponsored Product Placements to Third-party Websites: What You Need to Know 🌍🛍️📢" Summary: In this episode, we dive deep into the recent announcement by Amazon regarding the expansion of sponsored product placements to third-party websites. Discover the implications of this major update, its potential impact on sellers and advertisers, and how to navigate t...

https://www.linkedin.com/posts/alexanderswade_amazon-ecommerce-reviews-activity-7097513925675536384-qu7O Episode #70 - "Amazon's Game-Changing Review Test: An Equal Playing Field for All?" 🌟🛍️🔍 Today's episode dives deep into Amazon's latest buzz - a review/rating test that's turning heads. From an altered appearance on the search engine result page to the potential implications for sellers, new...

Episode #69 - "Amazon's New AB Testing for Listing Photos and the Enhanced Product Opportunity Explorer 📸🔍🚀" In today's episode, we delve deep into Amazon's latest Seller Central updates, including the beta feature that allows full AB testing for listing photos. We also discuss the enhanced Product Opportunity Explorer and its downloadable reports, shedding light on how sellers can harness thes...

Episode #68 - "New Twists in Amazon Ads: Bid Adjustments and Sponsored Display for Non-Sellers 🔄🖥️🚀 Today, we dive deeper into the Amazon Advanced Tool Center's latest updates, with a spotlight on bid adjustments for various search placements and the surprising introduction of Sponsored Display for non-Amazon advertisers. We explore these significant shifts and what they could mean for the futur...

After a two-week break, we dive into the recent updates in the Amazon ecosystem, focusing on the impressive Q2 2023 earnings. We explore the potential growth areas for Amazon, such as health, media, and telecommunications, while touching on the challenges posed by platforms like TikTok, Shein, and Timo. Hello everyone! I’m back from vacation and thrilled to be steering the Amazon Ads Raw Daily pod...

Thanks for listening and if you like the podcast make sure to subscribe! Check out the YouTube Channel as well: https://youtube.com/@AmazonAdsRawDaily More Infos about the Me & the Podcast can be found here: https://alexanderswade.com/amazon-ads-raw-daily/ Follow me on LinkedIn: https://www.linkedin.com/in/alexanderswade/ Hosted on Acast. See acast.com/privacy for more information.

Thanks for listening and if you like the podcast make sure to subscribe! Check out the YouTube Channel as well: https://youtube.com/@AmazonAdsRawDaily More Infos about the Me & the Podcast can be found here: https://alexanderswade.com/amazon-ads-raw-daily/ Follow me on LinkedIn: https://www.linkedin.com/in/alexanderswade/ Hosted on Acast. See acast.com/privacy for more information.

Thanks for listening and if you like the podcast make sure to subscribe! Check out the YouTube Channel as well: https://youtube.com/@AmazonAdsRawDaily More Infos about the Me & the Podcast can be found here: https://alexanderswade.com/amazon-ads-raw-daily/ Follow me on LinkedIn: https://www.linkedin.com/in/alexanderswade/ Hosted on Acast. See acast.com/privacy for more information.

Thanks for listening and if you like the podcast make sure to subscribe! Check out the YouTube Channel as well: https://youtube.com/@AmazonAdsRawDaily More Infos about the Me & the Podcast can be found here: https://alexanderswade.com/amazon-ads-raw-daily/ Follow me on LinkedIn: https://www.linkedin.com/in/alexanderswade/ Hosted on Acast. See acast.com/privacy for more information.

Episode #66 - "Amazon Opens Advertising to Non-Amazon Sellers: What Does It Mean? 📊🔍🎯" Today, in the final episode before our summer vacation, we dissect Amazon's recent groundbreaking announcement: non-Amazon sellers can now advertise on Amazon. We delve into what this means for the advertising landscape, look into how it works, and speculate about its potential implications. Hello and welcome...

In today's episode, we explore the psychological effects of nudging and default bias, and how they play into marketing strategies. We also discuss how companies like Amazon and Airbnb leverage these principles to enhance user experience and conversion rates. Lastly, we remind you about our upcoming summer vacation starting from this Thursday. Good morning everyone! Welcome to Tuesday's episode of...

Episode #64 - "The Power of Collaborations: Unpacking the Success of the Barbie Movie 🎬💅👠 In today's episode, we take a break from the usual Amazon focus and look at the recent success of the Barbie movie. We examine the power of collaborations and how it contributed to the movie's success. Join us as we delve into the world of strategic collaborations, their impact, and how they could potentia...

Episode #63 - "Updates to Amazon Ads API and Unpacking the Anchoring Bias in Marketing Strategies 🧩🎯🧠" In our latest episode, we discuss two significant updates to Amazon Ads API that affect Sponsored Brands and potentially your marketing strategies. We dive into what these changes mean, particularly the introduction of product collections for sponsored brand video ads. We also seek answers to...

Episode #62 - "Understanding New Amazon Ads Campaign Budget Rules and Their Implications on Your Strategy 💰🔎🎯" In today's episode, we dive into the new changes to Amazon Ads and the campaign budget rules. We discuss how the updated rules now allow budget rules to stack and add up, potentially increasing the spend significantly. We'll also talk about some potential drawbacks of the current setup...

Episode #61 - "Amazon Ads API Updates, Understanding Psychological Effects, and How They Impact Your Amazon Strategy 📈🧠🎯" In today's episode, we explore updates from the Amazon Ads API and discuss some psychological effects like confirmation bias, priming, and cognitive load. We also delve into how these effects can impact your Amazon strategy. Join us for a comprehensive view of both technical...

Thanks for listening and if you like the podcast make sure to subscribe! Check out the YouTube Channel as well: https://youtube.com/@AmazonAdsRawDaily More Infos about the Me & the Podcast can be found here: https://alexanderswade.com/amazon-ads-raw-daily/ Follow me on LinkedIn: https://www.linkedin.com/in/alexanderswade/ Hosted on Acast. See acast.com/privacy for more information.

Episode #59 - "Exploring Tailored Brand Promotions, Understanding Your Amazon Customer Base, and More on Psychological Marketing Effects 🧠💰🎯" In this episode, we dig into the new beta functionality, tailored brand promotions, and explore its potential implications on Amazon ads. We also anticipate future marketing strategies using this tool and tease our upcoming discussion about psychological...

Episode #58 - "Prime Week Wrap-Up, Insights on Amazon Luna, and Post-Prime Day Ad Optimizations 🎉🎮🚀" In today's episode, we take a look at the record-breaking Amazon Prime Day 2023 and discuss Amazon's new cloud gaming service, Luna. We also touch on strategies for Amazon Ads optimization post-Prime Day. Stay tuned for an exciting exploration of Amazon's latest ventures! Hello and good morning,...

Episode #57 - "Prime Day 2023: A Resounding Success, Insights on Deal Badges, and The Promise of Progress 🔥🔴📈" Today, we're wrapping up the Amazon Prime Day 2023 with record-breaking results. The US saw a 114% increase in sales compared to the last 30-day average. We will also look at the power of the red "Prime Day" badges on deal items and a quick reminder about the value of progress over mer...

Episode #56 - "The Biggest Prime Day Ever, Violations in Sponsored Brand Ads, and The Importance of Progress 🔥🚫📈" Today, we're deep into the second day of Prime Day 2023, and initial reports suggest it might be the biggest Prime Day ever. We also examine violations found in sponsored brand video custom images and emphasize the importance of making real progress instead of merely keeping busy. W...

Title: Episode #55 - "Prime Day 2023, The MSG Sphere and The Success List Framework 🎉🔮📋" On this episode, we commemorate the first day of Prime Day 2023 and cover a variety of fascinating subjects. We discuss an innovative building in Las Vegas, learn a new task prioritization framework from Jerry W. Keller, and share updates on Amazon Posts. Good morning and welcome everyone to the 55th episod...