Amazon Ads Raw Daily

Episode #29 - Guidelines and Tips for Effective Off-Amazon Sponsored Brand Video Campaigns 🎬🎯 In this episode, we outline some of the creative requirements, targeting options, budgeting considerations, and bidding strategies for successful Off-Amazon Sponsored Brand Video campaigns. Welcome to Episode 28 of our Amazon Ads Raw Daily podcast. Today's focus is on the successful implementation of Of...

https://www.linkedin.com/pulse/amazon-ads-tech-update-may-2023-jeffrey-cohen https://www.linkedin.com/in/jeffreycohen/ In this episode, we delve into the latest Amazon Ads updates, including the new status beta, sponsored display campaign changes, ASIN engagement metrics, and enhancements to Amazon Marketing Cloud learning content. Welcome to Episode 29 of our Amazon Ads Raw Daily podcast. Today,...

Episode #27 - Enhanced SD Bidding Customizations and Advanced Off-Amazon Conversion Tracking 🎯🔍 In today's episode, we discuss two new features on Amazon: the improved bidding settings on SD campaign creation setup and a new API update for more comprehensive off-Amazon conversion tracking. These new functionalities continue to provide more automation, efficiency, and richer insights for advertis...

Episode #26 - "Understanding the New Tactical Recommendation API and Updated Budget Rules for Sponsored Brands 🎯🚀" In this episode, we unpack the latest update from Amazon Ads API – the new Tactical Recommendation API, currently in beta, which offers campaign-setting changes suggested by Amazon's machine learning algorithms or account management teams. We also discuss the recent update on sponso...

Episode #25 - Unveiling New API Updates and Sponsored Display Campaigns: Back to Basics 🖥️🎯 In this episode, we unravel the latest updates to the Amazon Ads API, specifically relating to the Sponsored Brands Keyword Recommendation response. We also take a deep dive into Sponsored Display campaigns, discussing their unique features, different bidding options, ad formats, and targeting options, inc...

Episode #23 - "Exploring Sponsored Brands Ad Formats and Their Utility 🛍️🎞️" In this episode, we delve into the three main ad formats for sponsored brands: product collection, store spotlight, and video ads. We will explore their differences, setups, landing-page options, and the distinct strategies you can deploy with each format. This will help you optimize your Amazon advertising campaign more...

Episode #23 - "Navigating Brand Metrics and Sponsored Brand Videos: An Amazon Ads Deep Dive 🎯🎥" In today's episode, we'll delve into the recent updates on Amazon's Brand Metrics and take a detailed look at Sponsored Brands and Sponsored Brand Videos. We'll help you navigate through these features to get the most out of your Amazon Advertising Campaign. Welcome to Episode 23 of our Amazon Ads Raw...

Episode #22 - Amazon Ads API Updates and Understanding CPC Calculations 📊🛠️ In today's episode, we'll explore the latest updates to Amazon's Ads API and understand the concept of Cost-Per-Click (CPC) calculations. We'll demystify how CPCs relate to your product pricing and the average selling price in your category. Welcome to Episode 22, where we delve into Amazon Ads API updates and Cost-Per-Cl...

Episode #21 - "Leveraging Different Amazon Ads Campaign Types: A Strategic Approach 🎯📈" In today's episode, we delve into Amazon Ads Campaign Types and explore how different campaign types can be effectively used to enhance your advertising strategy. We'll discuss Sponsored Products, Sponsored Brands, and Sponsored Display campaigns and reveal how each campaign type can help you reach unique pla...

Episode #20 - "Decoding Amazon Advertising Metrics: A Comprehensive Guide 📊🔍" In this episode, we dive into the realm of Amazon advertising metrics. Understanding these metrics and their implications can be a game-changer for your Amazon business. We explore the key metrics you need to monitor, their significance, and how you can leverage them to enhance your overall Amazon advertising strategy....

Episode #20 - "Maximizing Your Amazon Advertising Campaigns: Understanding the Flexible Budget Feature 💰🎯" In today's episode, we delve into the recently introduced flexible budget feature for Amazon Advertising campaigns. Understanding this feature can be instrumental for your Amazon business strategy, especially during periods of high demand. We discuss what this feature means, its implication...

Episode #18 - "The Double-Edged Sword of Amazon's Product Targeting Campaigns 🎯⚔️" Summary: In today's episode, we take a deep dive into Amazon's product targeting campaigns. While these campaigns can significantly boost your business, they can also prove harmful if not managed carefully. Learn the hidden mechanics of these campaigns, the ways they can cannibalize your traffic, and how to leverag...

Episode #17 - "AI in Advertising and Amazon's Small Medium Business Badge 🤖🏷️" Summary: In this episode, we discuss the use of generative AI in advertising, with a focus on the recent Coca-Cola spot. We also explore Amazon's new feature, the Small Medium Business badge, and how it can boost visibility for smaller businesses. 🚀 [Harness AI and Amazon's SMB Badge for your business] In Episode 17,...

Episode #16 - "Striking the Balance: Crafting the Perfect Amazon Ads Campaign Structure 🎯📈" Today's episode is all about finding the perfect campaign structure for your Amazon Ads. We discuss the spectrum of campaign structuring, from super granular single keyword campaigns to broad campaigns with numerous targets. Learn about the benefits and challenges of each approach and discover my thoughts...

Episode #15 - "Unveiling Amazon's New API Release and Insightful Inventory Discounts 💻🎁" Summary: Today's episode delves into Amazon's latest API release and the addition of an insightful status page, alongside a surprise discovery about discounts on inventory replenishment. Listen as I explain these updates, discuss the possible implications, and offer tips on how to take advantage of these new...

Episode #14 - "Search Catalog vs. Search Query Performance: A Comparative Analysis 📊🔍" In today's episode, I discuss the differences between the Search Catalog Performance and Search Query Performance reports on Amazon and the discrepancies I discovered after comparing the data from both. Listen as I share my findings, exploring the implications of these discrepancies and the importance of under...

Episode #13 - "Harnessing AI in Digital Marketing: Content Creation & Efficiency - Live from OMR 🤖🚀" In this special episode, join our host as they attend the OMR Festival in Hamburg, Germany, and discuss the growing role of AI in digital marketing, particularly in content creation and optimization. Discover how AI can help streamline processes, improve efficiency, and open up time for other...

Episode #11 - "Amazon Brand Funnel Performance: Insights & Skepticism - Live from OMR 🎙️🔍" In today's special episode, join our host as they attend the Online Marketing Rockstars conference in Hamburg, Germany, and discuss a new update in Amazon Brand Metrics. Learn about the pros and cons of this new feature and the potential implications for your advertising strategies. 🎯🚀 [Stay ahead wit...

Episode #11 - "Mastering Amazon Posts: Boost Visibility and Engagement 📲🌟" In this episode, we discuss Amazon Posts, a social media-like feed available only in the US. Learn about the recent changes, how to create and manage posts from Post Manager in the advertising console, and the benefits of using Amazon Posts to increase your brand's visibility and engagement. 🚀📈 [Discover the power of Am...

Episode #10 - "Unlocking the Power of Amazon Advertising's Search Query Performance Report 📊🔍" In this episode, we delve into Amazon Advertising's Search Query Performance Report, a valuable tool for advertisers to analyze the effectiveness of their campaigns. Learn about the metrics provided by this report, the differences between brand and ASIN level views, and how to use this data to optimize...

Episode #9 - "Amazon Brand Analytics: Decoding Repeat Purchase Behavior 📈🛍️" Dive into the powerful insights provided by Amazon Brand Analytics' repeat purchase behavior report, and learn how to effectively analyze this data to optimize your Amazon sales strategy. Find out the secrets behind repeat purchase rates and understand how to interpret the data in different timeframes. 🚀📊 [Unlock the f...

Episode #8 - "Sponsored Display Video Ads: Boost Your Amazon Sales with Visual Appeal 📹🎯" Dive into the world of sponsored display video ads on Amazon, and learn how to leverage their power to boost your sales and conversions. Are video ads the next big thing for Amazon advertisers? 🚀🌟 [Discover the potential of this ad format and tune in now!] In Episode 8, we explore the increasingly popular...

In Episode 7, we discuss the rise of AI-powered tools for Amazon sellers, focusing on: AI in Listing Creation: How tools like Helium 10's enhanced listing builder help create engaging and SEO-friendly titles, bullet points, and content. Pros and Cons: The benefits of using AI tools for Amazon listings, as well as their limitations. Staying Ahead of the Game: The importance of adopting AI tools to...

In Episode 6, we break down Amazon's recent mixed earnings results, covering: eCommerce Resurgence: The return of online retail growth, with a focus on third-party seller service revenue and advertising sales. Margins & Profitability: Amazon's gross margin improvement, operating income recovery, and the contributions to their bottom line. Cloud Concerns: AWS's slowing growth and the competitio...

Episode #5 - Amazon's Mysterious Retargeting: Unraveling the Search Puzzle 🧩🔍 Dive into the intriguing world of Amazon's search retargeting as we explore a curious case of sponsored products appearing after viewing certain product detail pages. Is it retargeting or buying signals at play? 🎯🛒 [Test it out yourself and join the discussion—tune in now!] ========= Check out the YouTube Channel as...