Alloy Personal Training Business

Just like all other businesses, AI has affected franchising in a great way. If you are still clinging to legacy systems, this episode is a wake-up call! In this episode, Rick speaks with the founder of the Franchise CTO, Parnell Woodard, about how technology is and will affect franchising. Parnell is a tech entrepreneur who has built and sold multiple companies specializing in data analytics and d...

In this episode, Rick Mayo sits down with Chamberlynn Campuzano, the VP of Corporate Operations at Alloy, to discuss one of the biggest challenges facing new franchisees: the shift from corporate life to business ownership. Many people assume that buying a franchise means they can be hands-off, but the reality is different. Chamberlynn shares her personal journey from being an executive assistant...

In this episode, Rick shares his 33-year fitness entrepreneurship journey from a personal trainer working his way through college to a fitness franchising powerhouse. With over 320 locations awarded and 100+ open, Rick reveals what it takes to build a scalable, sustainable, and high-retention fitness brand. Rick explains how AI and automation are changing franchising by streamlining operations and...

Tired of chasing new leads without seeing results? Let your happiest clients do the work for you. In this episode, Rick and Matt share how a strong referral system can grow your business. Matt explains how asking for referrals at key moments, maintaining accountability, and building community partnerships lead to more clients. Rick and Matt also discuss how gamification and measurable systems make...

In this episode, Rick Mayo chats with Kevin Gardenhire, a dynamic Alloy franchise partner, about his transition from the corporate world to entrepreneurship. Kevin has a fascinating background, he has worked in finance, corporate leadership, and even a stint at Walmart. He’s here to share how he turned those experiences into a thriving fitness franchise business. Kevin gets honest about the import...

Are distractions keeping you from growing your fitness business? In this episode, Rick speaks with fitness industry expert Mike Arce about what makes a successful studio owner. Mike works with more than 60 brands at the franchisee level and is also personally invested in multiple Alloy locations. Mike is the founder of Loud Rumor, a company dedicated to helping gym owners thrive. He shares his jou...

In this episode, Rick speaks with Alloy franchise partner Ken Campbell, a golf management executive who recently became an Alloy franchisee. Ken has shattered all our presale records by signing 130+ members before opening his location. He shares how he transitioned from managing golf courses to building a successful Alloy fitness franchise business. Rick and Ken discussed the service-first approac...

Building a successful franchise system is no easy feat. As Rick and Matt share in this episode, scaling a franchise requires more than just ambition—it demands intentionality, focus, and a deep commitment to the people at the heart of the business. Reflecting on the HUGE milestone of awarding 300 franchises, Rick and Matt discuss 3 factors that have driven Alloy's growth and sustained success. The...

In this episode, Rick Mayo talks to former NFL player Matt LaCosse, who played for the Giants, Broncos, and Patriots before diving into real estate and franchising. Matt has successfully transitioned from football to fitness franchising with Alloy Personal Training. Matt shares how his time in the NFL—playing under coaches like Tom Coughlin and Bill Belichick—taught him invaluable lessons about le...

Accounting can feel intimidating, especially if numbers aren’t your thing. But while running a business, numbers don’t lie. They tell you exactly how fit your business is. In this episode, Rick Mayo welcomes Rachel Blair, Alloy HQ’s Manager of Finance, to discuss how understanding your finances is critical to running a successful fitness franchise. Rachel, with over 23 years of experience across i...

In 2002, the British Cycling Team was a disaster. For 76 years, they had won a single Olympic gold medal. The culture was poor, the infrastructure was lacking, and the team was stuck in a cycle of underperformance. But then something changed. The team hired Dave Brailsford, who took a radical approach—he focused on making small, incremental improvements across every area. They didn’t just improve...

Running a fitness business can feel like an endless game. You are riding high on some days, while on others, you're fumbling at every turn. After 34 years in the fitness industry, Rick has seen it all—from triumphs to missteps and everything in between. If there's one thing he has learned, it's this: business success isn't about perfection. It's about adapting, staying consistent, and keeping focu...

Are you ready to be in business for yourself but not by yourself? Franchising might be the perfect fit for you. In this episode, Rick sits down with Cary Tober, VP of franchise development for the REP'M group. Cary explains why he believes that franchising is the ideal vehicle for private business ownership. Cary and Rick discuss how franchising is a unique model that lets individuals experience t...

Imagine if you had a secret weapon that could take on the routine tasks of your fitness business, freeing you up to do what you love most.  That's exactly what Rick Mayo and Ted Vickey dive into in this episode. Ted, a professor and AI expert with a fascinating career from the White House to consulting for tech giants, reveals how AI can be your best business partner.  Things such as generating ta...

What does it really mean to be a great leader? In this episode, Rick Mayo and Suzanne Robb take a fresh look at The Five Temptations of a CEO by Patrick Lencioni, and you might be surprised by what’s holding most leaders back. Leadership is less about maintaining appearances and more about building real trust. Rick and Suzanne tackle the traps that leaders at all levels fall into—like prioritizing...

In this episode, Rick Mayo interviews Michael O'Koomian, founder of MOK Advisors, to talk about the intersection of fitness and finance. Michael has a rare combination of experience, having operated fitness businesses and worked on Wall Street. He shares his journey from fitness entrepreneurship to advising multimillion-dollar mergers and acquisitions. The conversation explores how to value and sc...

In this episode, Rick chats with Alloy franchisee Mike Jewett about his success with organic marketing for his Alloy location. Mike shares how he built a solid base of leads before launching his Alloy Personal Training franchise just by wearing branded gear and talking to people. With over 300 leads generated and 24 booked sessions before training day, Mike reveals the secrets to his pre-sale succ...

The over-50 demographic controls 70% of the nation’s disposable income, yet most fitness marketing targets younger audiences. Why? Because we’re used to thinking younger is better. But here’s the truth: Older adults are willing to spend more and stick around longer if you can meet their specific fitness needs. In this episode, Rick speaks with Jay Croft, a new Alloy vendor, on why sending consiste...

In this episode, Rick Mayo sits with his son, Jake Mayo, a Naval Academy graduate and submarine officer. Jake shares invaluable leadership tips learned from his experience in one of the most high-pressure environments—the military's submarine division. As a submarine officer responsible for critical, life-altering decisions, Jake shares how decisiveness, honesty, and fostering team resilience are...

In this episode, Rick Mayo shares his 30-year journey in the fitness industry. From running a small gym in Atlanta to building a successful fitness franchise with over 300 locations, Rick reveals how he created a model that brings the benefits of personal training to group settings. He pinpoints the importance of community and accountability in fitness, particularly for adults aged 45-65, who comp...

In this episode, Rick sits down with Alloy's COO and partner, Suzanne Robb, to discuss the details of her history and role with Alloy. Suzanne shares her personal journey from client to COO and explains the importance of genuine partnerships between the franchise and its franchisees. She also discusses the importance of complementary leadership styles and the value of continuous learning and adapt...

Opening a new franchise location is always exciting, but the complexities of commercial leases can be overwhelming. In this episode, Rick speaks with Alloy VP of Real Estate and Studio Development, Jared Breen, about the main negotiating points of your commercial lease. Rick and Jared discuss the key financial terms, such as rent abatement and tenant improvement allowances, that can significantly...

Are you considering investing in a fitness franchise but worried about potential pitfalls? In this episode, Rick sits down with Alloy zealot Rami Odeh about the importance of following the process as it pertains to business success. Rami owns six Alloy locations and also works as a franchise consultant. He candidly shares his personal experiences and mistakes he has made from his first Alloy locat...

In this episode, Rick Mayo speaks with Alejandra Madrid, Alloy's facility and event coordinator, about the hows and whys of hosting a conference. As the Alloy Franchise continues to grow, conference and event planning will become a huge undertaking that requires meticulous planning and attention to detail. Already, this year’s conference planning is underway, and Alejandra’s eyes are also set on 2...

In franchising, leadership is very important to ensure success. But what makes a good leader? There are many different styles of leadership, and some are more effective than others. In this episode, Rick and Matt discuss the four types of leadership styles: abdicator, dominator, protector, and liberator. They analyze how each style affects franchise operations and team dynamics. It’s important to...