Alloy Personal Training Business

In this episode, Rick and Matt break down the day-to-day responsibilities of the Director of Training - aka the gym’s General Manager. Drawing from years of high-volume experience, they outline exactly how to structure a productive day, balance responsibilities, and build a strong culture within your studio. Matt walks us through the Director’s three big levers: acquire new members, retain existin...

In this episode, Rick sits down with Alloy multiunit franchisee Scott Weaver to discuss his entrepreneurial journey and why he is finding Alloy to be much more fulfilling. Scott is a former concrete business owner turned Alloy franchisee. He shares his journey from starting a construction business, developing streamlined SOPs, and eventually selling it to pursue a more fulfilling career in fitness...

In this episode, Rick Mayo is joined by Chamberlynn to discuss the launch of Alloy’s game-changing Learning Management System (LMS). Built entirely in-house, this LMS sets a new standard in fitness franchising by delivering a blend of tactile, visual, and interactive content to ensure new hires understand not just what Alloy does, but why it matters. Chamberlynn, who led the initiative, unpacks th...

In this episode, Rick Mayo chats with Jay Croft, a fitness marketing expert and author of Selling Longevity Over 50, about how fitness businesses can cater to the growing over-50 demographic. Jay shares the insights that helped him craft a guide for gym owners looking to serve this age group, showing them how to market effectively and, more importantly, how to connect with people who are often ove...

In this episode, Rick speaks with Alloy franchise business coach Kelly Johnston about her role with Alloy franchisees. With a career spanning over 30 years in both education and fitness, Kelly brings a rare mix of coaching, leadership, and business acumen to the table. Rick and Kelly dive into what makes Alloy’s franchise support system unique, from structured director calls to personalized coachi...

In this episode, Rick and Suzanne speak on the many ways you can finance your franchise locations. From bootstrapping with cash to leveraging your 401(k) or even tapping into home equity, this episode explores every legitimate funding avenue. Suzanne brings extensive real-world knowledge about franchisee behaviors and finance strategies. Her guidance is grounded in working with hundreds of aspirin...

Rick Mayo and Matt Helland break down how to confidently increase your membership rates without losing your sanity or your client base. With decades of experience in the fitness business, Rick and Matt discuss Alloy’s tested strategy for rolling out rate hikes in a way that boosts both your margins and your team’s confidence. They start with raising rates for new members to build proof, then walk...

In this powerful episode, Rick Mayo welcomes Courtney Clark, a keynote speaker, author, and resilience researcher with an extraordinary backstory. From aspiring actress to nonprofit founder to four-time cancer survivor, Courtney has a deep understanding of what it means to pivot when life demands it. Courtney discusses her concept of resilience, not as positivity, but as adaptability. She argues t...

In this episode, Rick speaks with multi-unit Alloy franchisee, Mike Arce, about his new book "The Standard is You." Mike talks about his new book and how it’s designed to unlock the potential in employees by teaching them to manage up. He explains the concept of self-leadership and how employees can take ownership of their growth. It’s a fresh way of thinking that turns the traditional "just do yo...

In this episode, Rick speaks with Joy Sandoz, a multi-location Alloy franchisee known for her excellent community-building practices. With a background that spans graphic production to personal training and business ownership, Joy shares some tips on how to create a gym where members feel like family. She shares how the simple things – from knowing everyone's names to hosting fun events – make a h...

In this episode, Rick discusses Alloys’ rapid growth and the changing landscape of the fitness industry. Rick reveals how Alloy has been able to scale its fitness franchise model, now with over 300 locations sold and 100 open, all while catering to an underserved age group: 45-65-year-olds. He also highlights how the wellness space is becoming increasingly complex with trends like cold plunges and...

In this episode, Rick Mayo and Matt Helland discuss the science and psychology behind the Alloy method of training frequency. With over three decades of experience, Rick and Matt explain why 2-3 days a week is ideal for the majority of Alloy clients, especially those 40 and older. They break down the physiological and psychological benefits of less frequent, high-quality training, including better...

In this episode, Rick Mayo shares how his business has managed to create a thriving, close-knit community while scaling up to hundreds of locations. Rick was interviewed on the Dynamic Disruption Podcast, where he dives into Alloy’s approach to building relationships, simplifying operations, and putting human connections at the heart of fitness. Starting in 1992, Rick explains how his Alloy stands...

In this episode, Rick Mayo sits down with John Herrera, the guy who crushed the presale record at Alloy Alamo Heights and built an awesome community from day one. He is the director of training. John’s journey through the fitness world - from managing gyms in different states to leading at Alloy - is full of lessons on what it really takes to get people excited and keep them coming back. Rick and...

In this episode, Rick Mayo sits down with Chris Hogan, a dynamic coach who transformed his life by losing 100 pounds and overcoming a lifelong stutter. Now coaching across multiple Alloy clubs, Chris shares how he turned his challenges into a passion for helping others. Chris and Rick discuss why effective coaching goes beyond programming to building trust, holding clients accountable, and creatin...

In this episode, Rick and Matt break down the three most common questions they get from franchise hopefuls. Rick brings over 33 years of experience running a fitness business that’s not only resilient to economic shifts but also built on integrity and leadership. They explain why Alloy’s premium model thrives through economic ups and downs, the company’s ambitious yet realistic goal of opening 800...

In this episode of the Alloy Personal Training Business Podcast, Rick and Matt tackle a pain point that haunts most salespeople: following up with leads. This applies to personal training or other service-driven businesses. The right mindset is important if you are to succeed in sales. The follow-up is a test of courage, persistence, and empathy. Drawing parallels between buying personal training...

In this episode, Rick speaks with multiunit Alloy franchisee, Laurel Roach, about how to build a solid referral network in your community. Community marketing is a great way to build genuine relationships and get good referrals from businesses you share the same avatar client with. She emphasizes the need for patience and approaching other local businesses with lots of confidence and value upfront...

In part 2 of this 2-part series, Rick Mayo and Matt Helland dive into the next phase of the Alloy Personal Training franchise journey, what happens when you and your team finally arrive for in-person training. Matt walks through the structure of the training week, including the daily expectations, team involvement, and the classroom-to-hands-on learning style. Franchisees will quickly learn that t...

One of the most common questions we get from new Alloy Personal Training franchisees is what they should be doing before in-person training. In part 1 of this 2-part series, Rick Mayo and Matt Helland give you the roadmap - what to do, when to do it, and how to do it well. Matt shares the exact steps every franchisee should be taking in the months leading up to training, from hiring your core team...

In this episode, Rick speaks with Alloy COO Suzanne Robb about whether weight loss shots are a friend or foe of the fitness industry. Suzanne revisits her experience with GLP-1 weight loss medications - semaglutide and tirzepatide. She offers a unique perspective on how medical intervention doesn't have to conflict with a fitness-first lifestyle. Suzanne also opens up about her struggles with weig...

In this episode, Jody Donaldson shares his fascinating journey from law enforcement to real estate and now to entrepreneurship in the fitness industry. Jody discusses the powerful impact of fitness on both physical and mental health and how he took the leap to open his own business. Jody talks about his experience with the Alloy Personal Training Franchise and how the proven business model drew hi...

In this episode, Rick Mayo sits down with Wes Barefoot, a franchise consultant, entrepreneur, and father of three, who found out that simplicity, not intensity, is the key to long-term health transformation. Wes shares how he lost over 40 pounds and completely reshaped his health by ditching the hype and embracing a strategy centered on progressive strength training, daily walking, and hitting dai...

In this episode, Rick Mayo is joined by Matt Helland for a masterclass on what it really takes to keep personal training clients coming back. Alloy Personal Training has one of the industry’s leading retention rates. Matt shares his unique approach to making retention a repeatable, trackable process, starting from the very first interaction. They break down the essential role of the Starting Point...

A lot of business owners dream of running their gym without being there all the time. But let’s be real - there’s no such thing as a truly absentee business owner. The good news? You don’t have to be in your gym 24/7 to make it successful. You just need to know what to focus on. In this episode, Rick Mayo sits down with Adam Blankenship, who recently took over Alloy’s corporate gym operations, to...