Alloy Personal Training Business

Have you ever felt that you didn't deserve your success? That any moment someone will find out that you are not as smart, successful, competent as they think you are? If so, you are not alone! As a matter of fact, it a natural part of growth and entrepreneurship. Listen in as we discuss our professional journeys and how you can use imposter syndrome as fuel for success. As a business person or a l...

This week Rick sits down with Alloy's own coach Natalie to discuss the myths around women and heavy lifting. Should women lift heavy in the gym? This is a question that has been around for a long time with different answers, depending on who you ask. From the onset, we say that women should always lift heavy. The reason most women don't like lifting heavy is the fear that they will get too big. Na...

We've all been told by consultants and leadership gurus to "think outside of the box". We couldn't disagree more! In this episode, we discuss why focusing on your core business and focusing on the things inside of that box are the real keys to success. It doesn't really matter anything else you do, if you are not nailing the basics in your business, you will struggle to attract and retain customer...

The biggest misconception that people have regarding back pain is that it is caused by The biggest misconception that people have regarding back pain is that it’s caused by lifting and workouts. That's why many people stop lifting when they experience back pain. However, as Dr. Eaby explains, the long term solution to lower back pain is strength training, which leads to a stronger back. MRIs and X...

‘Do Your Job’ is a simple yet powerful statement that can help a business or a team achieve all their goals if every team member were to do their job with conviction. It is almost like a substitute for our core value number 1 here at Alloy, which states ‘Own it.’ These statements mean that you have to own your role and perform it diligently. In small businesses, you may need support from others, a...

Flexibility is the type and range of motion you can achieve passively. Passively means that you are not under load, and you are not controlling it. For instance, if you lie on your back and someone pushes your leg up to the farthest it can go. Mobility is how much range of motion that you have actively, meaning you can use it. Flexibility and stability make mobility. You have to control the flexib...

Before getting into the fitness business, you need to decide which type of owner you want to be. Either the owner-operator or an investor, also known as an absentee owner. Neither of these two ownership structures is wrong or right. We talk about the pros and cons of each and also the type of person who fits into each of them. An owner-operator is somebody who is deep in the operations of the busi...

With the COVID environment, many gym and clients are now understanding why large group training is not the ideal model. If you are looking to transition to small group personal training or are looking to get into the fitness business, listen to this episode to understand how the staffing structure in a small group personal training model looks like from the lens of the Alloy Franchise.  The Direct...

The word classes in the fitness industry carry a certain awareness and expectation as far as price is concerned. It also carries a certain expectation as to what will happen. Think of it like music and busting a move like in a Zumba class. This is very different from what personal training is and that why we avoid using the word classes to refer to what we do. The concept of small group personal t...

Ascension business model basically means the journey you take your customer though in your business. It can be based on revenues, or it could be in the programming. It is what you offer the customer so that they can be involved in the brand for a long time. The more the customer feels connected to the brand the more they will spend. You are only going to lose a customer if you run of things to sel...

Gyms across different states have been unfairly targeted with the shutdowns, without any relevant data showing that they are responsible in any way for spreading the virus. Some gyms have been closed again which is very frustrating. In the episode, we look at the kind of business model you need moving forward. First off, we believe that in-person gym training will not go away. People will still ne...

Our programs are geared towards a full-body workout every time a client walks in. There is no metabolic benefit to doing body part workouts. This means within the hour they are here, we ensure that the programming gets them some mobility, stability, metabolic and emotional work. The full-body workout is very efficient. In every workout, we get four main movements and two core movements. The four m...

Welcome to another episode of the Alloy Personal Training Business Podcast. In this two-part series, we break down the process we go through to design great programs for our clients. We explain in detail the how and why of what we do. Today’s episode is part one, and we go through the process through which we figure out where to place the client into the programming. Once a client comes to us, we...

Today, we talk about the technologies we use at Alloy, how we use them, and why we picked each one over others in the market. We begin with the CRM. This is the software that runs your business. At Alloy, we use MindBody as our CRM, we took advantage of the coaching they offer, to learn more about it then simplified and customized it for our model. We closed off all the options that didn’t relate...

Most of our clients who come to the gym have a secondary goal of fat loss especially the ladies. It is our duty as fitness professionals to figure out how they can achieve these goals. There is the misconception that some people think that for fat loss you have to do cardio. They have been led to believe that the intensity of cardio burns calories and helps lose fats.  However, strength training i...

The first concept we discuss is known as the Stockdale Paradox. Stockdale was the highest-ranking POW in Vietnam. In explaining how he and his troops survived the ordeal, we get some interesting perspectives that apply in life and business. He had unwavering faith that he would make it out of the prison camp but was also very realistic about the daily realities of the horrible conditions and uncer...

In this episode, we discuss why high intensity interval training (HIIT) may not be the best type of exercise for your business. We talk about high intensity training - the pros and cons, and how it fits in somebody's program. High intensity interval training just means getting hot and sweaty. And it's super popular right now. It's just really been popular since the explosion of the studio model, w...

A brand is more than just the name and logo. Building a relevant brand takes time and effort. There is a lot that goes into it. Initially, you have to decide what the brand has to do and the promise it has to deliver. Eventually, if you do everything right and deliver on the promise, the brand will take a life of its own. You’ll get some people who will champion for the brand and take it to the ne...

Many fitness professionals such as coaches and instructors have the ambition of transitioning to being a gym owner. However, they do not know how to go about it. They do not know where to start. In this episode we look at the steps you have to take to successfully transition to being a fitness entrepreneur.  The first step is having a business plan. Many entrepreneurs start their businesses withou...

We start off the episode with a quick update on reopening the gym. Half of our clients are coming to the gym while the other half is training on virtual. This shows the need for gyms to remain flexible after reopening and cater to both groups of clients. We have sold some new memberships to our gym without marketing. We lost about 20% of our overall clientele due to the situation.  The kettlebell...

It’s been two weeks since we reopened our fitness facilities and adapting to the new normal. Rick takes us through an update on the business side of things and how we have ramped up our marketing to attract new clients since some other gyms and fitness facilities are yet to reopen. When you reopen your training facilities, you should be prepared to support people who may not be comfortable coming...

Many businesses are still under lockdown across the country and are facing uncertainty on when they will be allowed to reopen and how they will go about it. Having reopened earlier than planned we talk about this experience from the perspectives of the owner, the coaches, and the clients. As the owner, you have to make sure you build trust. People need to be sure that you are taking every precauti...

Covid-19 has brought a lot of disruption. One thing everyone in the fitness business should be prepared for is the changes that will come after the lockdown measures are lifted. The future of fitness is small group personal training. Having a business model that is based on a smaller number of people who are more controllable and more specific and who can social distance is the future.  We take yo...

80% of all communication is nonverbal. It doesn’t matter how great your words are, if you are not matching them with your body language, you are not communicating effectively. Improving our body language is something all of us, especially in the personal training business can greatly benefit from.  We talk about different body parts such as the feet, legs hips, torso, and arms and how to use each...

Listen in as we talk about the Enneagram which is a great tool of communication. We talk about this test, what it entails, how to use it and how it gives you an idea about the different types of people on your team and how they communicate.  There are nine different personality types on the Enneagram Test, we go through each of them in detail and how their personality affects their communication a...