Alloy Personal Training Business

As a gym owner, have you ever thought about raising your rates, then somehow talked yourself from doing it? If you answered yes, then you are in the right place. Rick and Matt explore the reasons why you should consider raising your rates and how to do it in a way that won’t hurt your clients.   The obvious reason why you need to raise your rates is to make more money… duh, which by the way, you d...

In this episode, Matt and Rick discuss the optimal formula for how to pay your trainers. The subject of trainer compensation in the fitness industry is an issue that is always dividing opinions. Many gym owners want to know how best to pay their trainers without compromising their business while at the same time attracting good talent. Your payment structure and other benefits you can offer your t...

As a pioneer of Personal Training and an expert in systems and scaling, having built a global franchise, Rick has a lot of insights to share on the evolution of the fitness industry and what the future looks like. Rick and Matt talk about the different gym models and how they differ from the perspective of member experience and price points. Rick shares his thought on how the different fitness mod...

Just like a recipe can easily be ruined by one small wrong ingredient, so can a business. It doesn't matter how well you have done the other 99% of things correctly. If you don't connect all the dots all the time, it doesn't take much to break even a perfect machine. In a fitness business, if you over-promise in the sales office and under-deliver on the floor, and it may be just a small thing, you...

Many coaches or personal trainers find it hard to disassociate their likes and dislikes from their client’s needs. They are passionate about certain training types, modalities, or even equipment and project this to their clients. That’s why it easy to tell the preferences a particular coach has by watching their clients. However, this is not the right way to go about it. Rick and Matt persuade coa...

In today's episode, Rick is excited to announce that Matt has bought a stake in the original Alloy Mothership gym. This gym is more than 30 years old and has never had any other owner prior to Matt acquiring a stake. Matt shares with us his long and interesting journey from stumbling upon Northpoint Personal Training as it was called back then to being a fitness director at the mothership location...

In today's episode, Rick is joined by Jared Breen, our head Franchise Business Coach, to discuss why entrepreneurs should be ready to hear many nos without getting frustrated or quitting. It's not easy to hear so many nos and fail many times, but this just means you are working hard, and you will eventually succeed. A no is an opportunity to learn and get better. Everybody who ever encountered mas...

As an expert or a personal training brand, not only should you really understand your craft, but you should also manage your member's health and fitness in the gym and outside of it. That's why we always talk about nutrition, supplements, and other important health advice. In this episode, we debunk the 3 most common myths that exist in the fitness industry. With these myths out of the way, we hop...

The explosion in popularity of digital fitness streaming services poses a significant challenge to the brick and mortar fitness business model. Aided by AI, digital fitness is becoming more and more intuitive and appealing to a broader spectrum of people. Notwithstanding this meteoric rise of digital streaming fitness services, Rick and Matt believe that the brick and mortar fitness model is not d...

Did you know that 70% of business partnerships fail? That's right, most partnerships fail due to some mistakes that the partners make early on. In this episode, Rick and Suzanne talk about their business partnership and why it has worked for a long time. The first thing to consider is choosing the right partner. Business partners should have trust and respect for each other and have complementary...

As many gym owners will be quick to point out, the fitness industry has taken a beating and has been unfairly targeted in the past year. However, there's a great opportunity right now in the industry as there's plenty of real estate available and some great markets to venture into. In this episode, Rick and Jared talk about the where and the how of finding and building out real estate for your fit...

There is no one in the world who doesn't benefit from sales training or a scripted sales process. Even the most talented salespeople are 80% more effective when they sell with a system rather than just shooting from the hip. However, the context of today's episode is related to marketing hooks and unqualified leads. One marketing hook that many people in the fitness space have been doing that rare...

As a gym owner, you have to make the decision whether to offer annual or monthly memberships or even both. It is not a straightforward decision since your membership structure affects other functions in the business as well. Over the years, the fitness industry has changed its approach to memberships largely because how we purchase other services has changed as well. Almost everybody in the world...

Occam's razor is a theory advanced by medieval times philosopher known as William Ockham, which states that the simpler explanation of any two is usually the right one. It gives preference for simplicity when looking for solutions or causes of problems. The razor part relates to shaving things down to the simplest solution. Entrepreneurs are always solving problems, but sometimes we make things mo...

Does it make sense to convert your existing facility into an alloy franchise? Ever since we announced the new smaller pod model, which is simpler and less expensive, we have had multiple inquiries from gym owners on whether they can rebrand and convert their existing facilities to an Alloy Franchise. In this episode, Rick and Matt take us through why you would convert an existing facility to an Al...

Entrepreneurs are by their nature problem solvers; that's why they get into entrepreneurship to help people by providing a solution to their problems. However, in your business, the first instinct shouldn't be How but Who. As an entrepreneur and a leader, your time is the most valuable asset to the whole business. It wouldn't be wise to spend it doing mundane tasks that you could easily delegate,...

In our small group personal training fitness model, we come across some questions all the time. These questions revolve around the construct of a small group training and how to do it. The first question that many people transitioning to small group training have is whether to do individualized training. Rick reckons that having an individual program design for each client makes it tough to coach....

What a better way to celebrate Rick's birthday and 29 years in business than sharing some key lessons Rick has learned along the way. As you'll be hearing in the episode, we had so much fun doing this but, most importantly, went through each of these 10 lessons in greater detail to help you get a more in-depth insight on how running a fitness business for such a long time entails. Number one in Ri...

Even though the fitness industry has taken a big hit and many gyms have closed down this year, we still have some positives we can take away from it. Just like the Stockdale Paradox, we can be optimistic about the future but realize that things aren't great at the moment. However, a lot of the challenges we are currently facing are opportunities to build a better business. In our case with our cor...

We are excited to announce that we are releasing a new smaller franchise model to complement our standard model. Our standard model has two pods that two coaches can train 12 clients in each session. With the new smaller footprint model that we are releasing, we have one pod that one coach can train a maximum of 6 clients per session. This new model will lower the price threshold, making it less e...

Getting new customers is pretty hard right now for everybody, no matter the size of your fitness business. Everybody is in need of customer acquisition because their topline revenue is down, which is why we want to talk about the 3 main ways of getting customers to your gym. Paid advertising is one of the most common ways to acquire new customers. It still works if you do it well, the trick is to...

Creating content is one thing, but making sure your content creates the engagement you want is another. If your content sucks, you are not going to get any engagement. Once this happens, most people tend to give up on that type of content, thinking it doesn’t work for them, but as you’ll soon find out, this is usually not the case. The biggest challenge that many people face when creating content...

To level up in your business, you must level up personally. The very formula that got you to this level may be exactly what's holding you back from the next level. Rick and Matt take you through how to identify your sticking point and how to move past it. As an entrepreneur, your business will only go as far as you allow it or a far as you want. You are the gas or the brakes to your business. This...

Did you know that Team Alloy has 97% client retention month on month, which is 17 points better than any other studio model? Not only this, our average client lifespan is 36 months. These two metrics are absolutely huge for our business, but the number ONE reason we achieve them is attributable to our accountability sessions. An accountability session is a 15 minutes face to face sit down with our...

When it comes to marketing, most businesses struggle with the all-important question, how much should they be spending. Most people drastically underspend on marketing, mostly because they can’t see an immediate return on investment. To determine how much money you should be spending on marketing, there are a few formulas and metrics that you should be aware of. Two of the most important metrics a...