All Things Book Marketing

In this episode, we talk with John King, host of the popular creative writing podcast, "The Drunken Odyssey." John and I discuss how he selects his guests, what he looks for in a book to feature on his show and what authors should know about how podcasts are produced.

In this episode, we talk to Smith Publicity Vice President Marissa Eigenbrood about what authors can do to pivot in the "new new normal," tips they can do right now to engage with their network and the big question: should they delay publication of their books.

In this episode, we talk with author, speaker and publishing veteran Dean Karrel about navigating the new normal in the middle of the COVID-19 crisis, digital learning platforms, shifting from in-person events to web events and how to change your plans during these tumultuous times.

In this episode, we talk with media trainer and former news producer Paula Rizzo on the best ways authors can work with media trainers, how to practice and prepare for an interview and some tips on the best practices when working with the media.

In this episode, we talk to literary agent Lynn Johnston about how authors can work with agents, what they can do to get noticed and published and other tips and tricks including the importance of platform, social media and author websites. Lynn talks about trends she is seeing and we can can expect publishers will seek in 2020.

In this episode we talk to Sarah Miniaci, Senior Book Publicist and business development associate at Smith Publicity and gets her take on the various options for authors to publish their book - traditional, hybrid or self and the pros and cons of each. Sarah has vast experience working with authors published through all options and has in-depth relationships with contacts at some of the major tra...

We talk to Ashley Mabbitt, who has been in foreign rights in publishing for nearly 20 years. We discuss the Frankfurt Book Fair, what questions authors should be asking about foreign rights, what markets are growing fastest and how foreign rights has changed in the last 5 years.

Author Maureen Joyce Connolly, author of "Little Lovely Things," joins the pod to talk about book promotion, author promotion, social media and how to effectively promote a novel. Maureen takes us on her journey to becoming an author, building a brand, engaging with readers and working with a publicist.

Dan Smith and Vice President of Publicity Mike Onorato discuss the similarities and many differences in publicizing and promoting a book in 1999 versus today. From how media are pitched, publicist resources and media landscape to new publishing models and book marketing strategies, their conversation offers fascinating insights into 20 years in the publicity industry.

Do you Really know what a book publicist does? What is behind all of the "pitching" and media contacts and relations skills you hear about? Michela DellaMonica, Smith Publicity Team Manager and star publicist takes you behind the scenes and reveals what really goes on behind the scenes where the publicity magic happens!

Kristi Hughes, one of Smith Publicity's most experienced business book publicists, speaks with Dan Smith about a wide range of topics related to business book marketing. Discussion points include: * Strategies and tactics to secure the most impactful media coverage for business books and authors * How business authors can leverage publicity and use the book as a business card * Why many authors us...

Senior Publicist and Publicity Team Manager Janet Shapiro talks with Dan Smith about some keys to successfully marketing self-help and wellness books. A ten-year veteran with Smith Publicity, Janet is legendary for her media relations skills and extraordinary client service. Book marketing for self-help and wellness books requires a keen understanding of how media view books in these genres, and w...

Marissa Frosch, Certified Book Launch Coach and Head of Marketing for Amphibian Press, is the guest expert for this episode. Marissa offers outstanding advice for authors at all stages of publishing process, including: * Developing email lists and how to effectively communicate with your followers * What book launch coaches can do for you - Platform development, book marketing, social media, newsl...

Smith Publicity President and book marketing thought leader Sandy Smith provides great tips for authors on how to maximize their publicity and media coverage. Topics discussed include: * Leveraging media coverage to spark book sales and secure additional opportunities such as speaking engagements and new business. * Essentials of author websites to engage visitors and convert them into fans * Usin...

Smith Publicity Vice President of Business Development Corinne Moulder and Senior Publicist and Business Development Associate Sarah Miniaci attended the Frankfurt Book Fair. In this episode, they talk about their experience at this massive book industry event and offer insights into important industry trends under discussion at Frankfurt. Corinne and Sarah had over 25 meetings with Smith Publicit...

Fact: Being an author is stressful! You put yourself and your book "out there" for people to review, talk about, criticize or praise. Nothing is guaranteed. Book marketing and book publicity can be the most stressful part of all: * What will media think of my book? * What if no one takes interest? * What if I perform poorly in an interview? Add to this the fact that the vast majority of authors ha...

Author platforms are something far too many authors neglect, and yet, it is often one of the most important things an author should focus on! A robust, multi-dimensional and organized platform can make the difference in a book marketing campaign and help authors develop lasting fan bases! Jayme Johnson, founder of Worthy Marketing Group (worthymarketinggroup.com) talks with Smith Publicity's Andre...

In this episode we speak with Independent Book Publishing Association CEO Angela Bole about what the association does, how indie publishers and self-publishing authors can get the most out of IBPA, and the future of Book Expo and the industry at large. An interview with great insights for authors exploring book marketing opportunities and book publicity ideas. Find IBPA online at https://www.ibpa-...

In this episode we discuss how to "build a better author." How can an author prepare for the publishing journey before they embark in order to set themselves and their book up for the best success possible? Tammara Kennelly, president of Friesen Press, discusses some key pieces of the publishing process authors aren't always prepared for, and how they can educate themselves on different pieces of...

Noelle Stary from 20Lemons, a full-service marketing company, talks about the foundations of a good book marketing plan, when and how to implement them. Find 20Lemons at http://www.20lemons.com . As always, for more book marketing and book publicity tips, please visit www.smithpublicity.com , Smith Publicity on Facebook, and @smithpublicity on Twitter and Instagram. Host/Producer: Andrea Kiliany T...

TEDx talks are becoming more popular, and more authors want to employ the power TEDx affords for book marketing and expert branding. In this edition of the "All Things Book Marketing" podcast, host Andrea Thatcher talks with Josephine Gross and Elea Herdieckerhoff, founders of www. RedDotStage.com , a dynamic company with an impressive record of helping authors break into TEDx. From the RedDotStag...

We're joined by Bernie Schroeder, the author of Brands and Bullshit, to talk about author branding. We talk about how to build your author brand long before your book hits shelves, why having an "author brand" is important, and how to feel comfortable with yourself as a brand. Schroeder also speaks about how he landed a coveted TedTalk. Find Bernie at: http://www.bernieschroeder.com https://www.li...

You've signed the publishing contract, you have a publisher! Is your job done? What can you expect from in-house publicity and marketing teams? We talk about the differences between publicity for traditionally published and self-published authors, as well as the pros and cons of the in-house publicity team at a publisher and the publicity team at an independent agency. Mike Onorato on Twitter: www...

What does an author need to think about when they think about book cover design? Find info and resources for inspiration in this chat with the expert Joel Friedlander. Find Joel at www.thebookdesigner.com . As always, for more book marketing and book publicity tips, please visit www.smithpublicity.com , Smith Publicity on Facebook, and @smithpublicity on Twitter and Instagram. Host/Producer: Andre...

What is an author coach and how do you know if you need one? We talk to author and author coach Sara Connell. Connell has been featured on The Oprah Winfrey Show, Good Morning America, The View, FOX Chicago, NPR, and Katie Couric. We talk about establishing and building your author brand, the big myth of publishing every author can relate to, and Connell’s own struggles when bringing her own first...