All Things Book Marketing

On this episode, Written Word Media's Director of Digital Operations Emma Boyer answers the big questions about ebook promotions including what they are, where to run them, how much they cost, and the best ways to promote them. Emma Boyer is the Director of Digital Operations at Written Word Media, a book promotion company that uses specialized and proprietary data-driven marketing techniques to e...

Should authors narrate their own books? The answer may surprise you! Co-hosts Dan Smith and Olivia McCoy discuss all things audiobooks with award-winning and internationally acclaimed speaker, audiobook publisher, corporate podcast producer, and vocal leadership expert Tina Dietz. In this episode, Tina shares why authors should publish an audiobook, what production looks like, how to promote it to...

Did you know: Before you write the first word of your book, you should write the back cover copy? Transformational author coach and award-winning publisher Christine Kloser provides advice you won't hear anywhere else. She discusses how she guides authors on everything needed to take an idea to a great book and successfully publish, market and promote it. A former Smith Publicity client who has he...

Traci DeForge, one of the leading experts on podcast creation, promotion and marketing, explains how authors can develop podcasts to sell books, establish their expert brand and create revenue streams. She discusses how podcasts can be a powerful addition to an author's book marketing arsenals and maximize all of their book publicity efforts. Traci, founder of Produce Your Podcast, is recognized a...

Dan Smith speaks with renowned public speaker and trainer Michael Port, CEO and Co-Founder of Heroic Public Speaking. Michael explains how almost any motivated author can become a popular popular public speaker to earn good money and sell books. Michael Port has written nine books, including The Referable Speaker, Book Yourself Solid and Steal the Show, the latter which—according to the former Pre...

In a wide ranging and information-packed conversation, writing coach and mentor Tiffany Hawk talks with Dan, discussing various elements of the writing and publishing process. From book proposals for agents and developing a compelling book, to book sales and different publishing models, this episode is perfect for all types of authors. Whether self or traditionally published, fiction or non-fictio...

Dan talks with an old Smith Publicity friend, Pete McCarthy. Pete, a renowned and widely respected publishing industry thought leader, discusses a fascinating and important aspect of publishing that every author and publisher should know - data. He explains elements of book marketing and promotion many don't consider such as using industry metrics and book buying data to create pinpoint campaigns...

Renowned communications expert Beth Noymer Levine talks with Dan Smith in an engaging, insightful and fun interview. She offers essential tips for authors, experts and anyone trying to convey messages how to effectively engage audiences for maximum impact. From media interviews and public speaking to motivating and connecting with colleagues and employees, Beth provides indispensable advice. Learn...

In this episode Dan Smith speaks with renowned entrepreneur, speaker and publishing consultant Josh Steimle. They discusses how entrepreneurs, consultants, and business owners of all types can write and publish a book and use it to enhance their expert brand, attract new clients, secure speaking engagements and much more. Other discussion points cover how to use social media to build your expert b...

We discuss the various paths to publishing with Jenn T. Grace, Founder of Publish Your Purpose Press, a publishing company that includes the PYP Academy, with programs that teach aspiring authors how to publish their books. In addition to publishing 60+ books that share the stories of others, Jenn has written six, including her memoir, House on Fire (September 2020).

Our guest is Joshua Demarest, Executive Director at CatStone Books. CatStone Books is a non-profit publishing company that specializes in publishing minority voices in speculative fiction. In addition to publishing novels, CatStone publishes the pro-rate short fiction market Pharos Magazine. CatStone offers the annual Samuel R. Delany Fellowship, a $10,000 grant to one author per year from a diver...

We talk to Peter Winick, host of the "Leveraging Thought Leadership" podcast and founder and CEO of Thought Leadership Leverage. For the past two decades he has helped individuals and organizations build and grow revenue streams through designing and growing their thought leadership platforms as well as acting as a guide and advisor for increasing business to business sales of thought leadership p...

We talk with Stephanie Chandler, the author of several books including "The Nonfiction Book Publishing Plan" and "The Nonfiction Book Marketing Plan,:" about how authors can market their nonfiction book, manage their network and using Amazon ads to become a bestseller!

To celebrate National Library Week, April 4-10, we talk with Shazia Zaman, an Adult Services Librarian about finding diverse author voices, how to work with librarians and how to support your local library.

Listen to Brian Jud, author, book-marketing consultant, speaker, seminar leader and president of Premium Book Company discuss special sales, bookstore sales, bulk sales and how to get your book in front of key buyers.

In this episode, we talk with author Farzana Doctor how she employed social media initiatives for her book launch, managed virtual book events and spearheaded her own marketing. We also discuss how authors can approach social media, best practices and pitfalls to avoid.

We talk with Corrin Foster, director of marketing and branding at Greenleaf Book Group, about virtual book launches, eBook promos and connecting with booksellers.

In this episode, we talk with Bailey Davis of Ingram Content Group about key questions a publisher should answer before entering a contract with a distributor, some of the services that a distributor can provide and activities and initiatives a publisher should keep their distributor updated on.

In this episode, we talk with Becky Robinson, Founder and CEO of Weaving Influence, an online influence building company, about the importance of building, maintaining and cultivating your fan community.

In this episode, we talk with Kait LeDonne, the founder of LeDonne Brands, a personal and author brand agency, about building author and executive personal brands using content marketing strategies through social media.

We talk with David Hancock - Wall Street Journal & USA Today bestselling author and the founder of Morgan James Publishing about how they are disrupting the publishing world! NASDAQ cites David as one of the world’s most prestigious business leaders, and he is reported to be the future of publishing

We continue our conversation about Morgan James with Bethany Marshall, who has played an integral role in the success of Morgan James Publishing, working closely with the company since 2008. An entrepreneur at heart, Bethany has worked with thousands of authors, and is passionate about working with authors who have a powerful message to share.

This week, we talk with Trena White, co-founder and principal of Page Two, about how COVID-19 has impacted their business, her advice to authors, what those first few weeks were like and the future of publishing.

On this episode, we talk to Lee Constantine, co-founder of Publishizer, a book publishing startup and literary agency. In a must-listen discussion for all authors, we discuss his company's unique services, alternative routes for publishing, how technology can change the publishing industry and what effect COVID will have on the future of the industry. Publishizer is a book crowdfunding platform an...

We talk with strategist and author Anna LeBaron, who began launching books in 2015, about how authors should use social media to drive book sales, how to find their authentic voice and what to do about negative reviews. Anna LeBaron began launching books when she rogue-launched Jen Hatmaker’s "For the Love." Since then, she’s launched more than 80 books, including nine New York Times Best Sellers....