All Things Book Marketing

What happens to your book marketing strategy after launch day? And how can you keep showing up on social media without feeling like you're constantly selling your book? For nonfiction authors, publishing a book is a major milestone, but it's far from the finish line. Your book is filled with ideas, stories, and expertise that can fuel your content strategy, build meaningful relationships, and crea...

What if the most important decisions about your book's success happen before you've even written the first chapter? A great nonfiction book can do much more than share information or generate sales. It can build credibility, introduce your ideas to new audiences, open doors to speaking and consulting opportunities, and become a valuable part of your larger professional platform. But that kind of i...

How do authors and thought leaders go from writing a book to getting booked on stages? Mirjana Novkovic shares what it actually takes to build a speaking career from the ground up. In Smith Publicity's latest All Things Book Marketing episode, Sandy Smith talks with speaking-industry consultant and founder of Speaker Story Bank, Mirjana Novkovic, about how authors and experts can start — or level...

What actually makes someone a thought leader? And how do you build one deliberately?  In this episode of Smith Publicity's All Things Book Marketing podcast, host Marissa Eigenbrood talks with Peter Winick, Founder and CEO of Thought Leadership Leverage, about his new book, The Thought Leadership Handbook: How the Experts Elevate Their Big Ideas—and How You Can Too, co-authored with both Bill Sher...

How Strong Are Your Author Brand Visuals? John DeMato shares why they matter more tham ever in today’s crowded, attention economy. Words alone aren’t enough to make your expertise stand out. In Smith Publicity's latest All Things Book Marketing episode, Marissa Eigenbrood talks with visual storytelling strategist and photographer John DeMato about how compelling imagery can elevate an author or sp...

Crafting Genuine Connections and Building Thought Leadership on LinkedIn with Owen Sammarone  In this episode of the All Things Book Marketing podcast by Smith Publicity, this episode’s host Marissa Eigenbrood, Smith Publicity’s President, interviews Owen Sammarone, founder of Unleash the Knowledge—a personal branding and ghostwriting agency.  Owen shares his journey from a non-reader to an influe...

Dressing the Part With Kate Breen: The Power of Personal Style in Thought Leadership In this episode of 'All Things Book Marketing with Smith Publicity,' CEO Sandy Smith interviews Kate Breen, the owner of Get Dressed Go, a top personal styling service in Washington, DC. Kate shares her experience styling executives, speakers, and professionals whose work demands an exceptional visual presence on...

In this episode, host and Smith Publicity Vice President Corinne Moulder chats with Sally Ekus, a senior literary agent at JVNLA , about the evolution and specialization of the culinary publishing market. Sally shares her journey growing up in the world of cookbook publishing, her expertise in representing culinary authors, and the shifts in the industry toward niche, hyper-targeted cookbooks. The...

In this episode of 'All Things Book Marketing,' host Smith Publicity's Corinne Moulder talks with Lee Wind, Chief Content Officer for the Independent Book Publishers Association (IBPA).  Lee discusses his award-winning program 'We Are Stronger Than Censorship,' which counteracts book challenges by donating books to promote freedom to read. He shares insights on creating impactful book marketing st...

Building Influence and Community: The Future (and Power) of Author Newsletters  In this episode of 'All Things Book Marketing,' the host Corinne Moulder, Smith Publicity's Vice President of Business Development, interviews Kathleen Schmidt, founder of Kathleen Schmidt Public Relations. They discuss Kathleen's extensive experience in book publishing as a publicist, literary agent, acquisitions edit...

Authors: Crafting Your Media Presence, Interview Tips and Advice In this episode of 'All Things Book Marketing,' host Corinne Moulder, Smith Publicity's Vice President of Business Development, welcomes back Emmy award-winning television producer, bestselling author, and media training expert Paula Rizzo. Paula shares her journey from TV production to becoming a media trainer, emphasizing the impor...

In this episode of the All Things Book Marketing podcast, Sandy Smith from Smith Publicity converses with collegues and industry powerhouses Janet Shapiro, Vice President of Publicity, and Senior Publicist, Sophia Moriarty. They delve into innovative strategies for gaining attention in the book promotion world, emphasizing the crucial role of authors in collaboration with their publicists. Key top...

In this segment of Smith Publicity's 'All Things Book Marketing,' CEO Sandy Smith invites Garrett Perkins, CRO of Givington’s , to discuss effective strategies for authors to maximize their book marketing efforts.  With over 10 years of experience in the publishing and e-commerce industries, Garrett shares insights on leveraging books to build credibility, generate bulk book sales, and increase sp...

In this episode of the Smith Publicity All Things Book Marketing Podcast, Sandy Smith, CEO of Smith Publicity interviews Ashley Zink, founder of Higher Ground Consulting, about her expertise in helping authors turn their books into profitable ventures. They delve into the crucial steps for successful book marketing, including early planning, identifying clear goals, capturing reader data, and usin...

In the latest episode of the All Things Book Marketing Podcast , host Marissa Eigenbrood of Smith Publicity leads a discussion with LinkedIn strategist Rachel Robertson . The conversation focuses on the evolution of LinkedIn strategies, especially for nonfiction authors. Rachel shares her journey into LinkedIn consultancy, emphasizing the importance of authenticity and storytelling. The duo explor...

Marissa Eigenbrood, president of Smith Publicity , hosts this episode of All Things Book Marketing Podcast and speaks with Allison Jones, founder of Practical Inspiration Publishing.  They discuss Allison's publishing journey and her approach to blending traditional and innovative methods in the industry. The conversation highlights the significance of continuous writing for business authors, the...

In this episode of "Smith Publicity's All Things Book Marketing," host Sandy Smith, CEO of Smith Publicity, welcomes Annie Oswald, the former Vice President of Publishing at Franklin Covey, now a motivational speaker and publishing consultant. Annie and Sandy discuss insights on the power of international rights and their significance for authors and publishing professionals. Throughout the conver...

Nurturing Creativity and Marketing Mindsets for Authors In this episode of the All Things Book Marketing Podcas t, host Corinne Moulder, Vice President of Smith Publicity, discusses book marketing strategies and author coaching with expert Jennifer Graybeal, a Certified Creativity Coach. Jennifer shares insights from her 10 years of experience in coaching, workshops, and editing, having helped ove...

In this episode of All Things Book Marketing, Marissa Eigenbrood, President of Smith Publicity, welcomes Kevin Anderson, CEO of Kevin Anderson & Associates, for an insightful discussion on the evolving landscape of ghostwriting and book publishing. Kevin shares how his unexpected entry into ghostwriting shaped his career and offers a behind-the-scenes look at the collaboration process between...

In this episode of All Things Book Marketing, Marissa Eigenbrood, President of Smith Publicity, chats with ghostwriter and business strategist Emily Crookston about how to maximize a book’s impact as a powerful marketing tool. Emily offers authors insightful strategies to seamlessly integrate their business goals into the book-writing process, starting well before the final manuscript is complete....

In the latest episode of the Smith Publicity podcast, Sandy Smith, CEO of Smith Publicity, sits down with publishing veteran and expert Debra Englander. Debra's vast experience in working with business and non-fiction authors discusses: Navigating working with publishers, Importance of building an author brand/platform What publishers are looking for in decising which authors to sign on--platform...

Olivia McCoy and Karen McNally Upson discussed the benefits of print on demand technology for authors, dispelling stigmas associated with self-publishing. Karen offers essential insights into the  importance of aligning distribution strategies with reader behavior to maximize book sales. Key Points The benefits of print on demand for authors, highlighting how it reduces the need for authors to car...

Most promotional efforts will center around publication month, but that doesn't mean your job is done when the first of the next month rolls around! Brand expert Deb Gabor joins us to discuss what it takes to grow and manage a successful brand and key things she's done post-publication with her book. “Leading Expert" doesn't come close to describing Deb Gabor's passion for brands. More accurate? B...

You've gotten through writing, editing, design, production, distribution, and publication. Your book is now published and available and... now what? Written Word Media's Emma Boyer joins us in this episode of All Things Book Marketing to discuss timing, strategy, and recommendations for post-publication promotions.   Emma Boyer is the VP of Digital Operations at Written Word Media, a book promotio...

For authors navigating complex publishing pathways, a literary agent serves as a guide and advocate, cutting through the noise and opening up the doors to new opportunities on your behalf. Not only is working with a literary agent essential for any kind of traditional deal, but they can also help authors with translating publishing contracts from hybrid and indie houses as well and can curate long...