All Things Book Marketing

Following our last Open Book episode on broadcast pitching with Courtney Link, we've invited Vice President of Publicity Janet Shapiro to discuss media training and everything an author needs to know about preparing for a broadcast interview. Listen in for quality advice on preparing an elevator pitch, which 3-5 tips to focus on, where to look on set, and even equipment and backdrop recommendation...

Join us as the CEO and founder of Four Eagles Publishing, Tarryn Reeves, discusses the role that storytelling has in business writing and how it can elevate your professional brand! In this episode, we dive into how personal experiences inform business practices and the best ways to communicate your expertise through writing and speaking. You can now watch the interview on Smith Publicity's YouTub...

Courtney Link brings her knowledge as the Publicity Manager of Smith Publicity's Lifestyle team to discuss broadcast interviews in this Open Book episode! Learn about how TV and radio opportunities can promote your brand, what producers are looking for in guests, and what to expect if you're presented with an interview from our resident broadcast expert. Courtney is the Nonfiction Lifestyle Book P...

Booktoker, influencer, and publishing professional Miral Sattar joins us to answer all your pressing questions about promoting your book on TikTok! This episode dives into who should join the platform (everyone), how often you should post (often), and the type of videos you should share to sell more books and spread awareness with examples of book posts that have gone viral. You can now watch All...

Join Smith Publicity's resident fiction experts, Publicity Manager Andrea Kiliany Thatcher and Business Development Manager Kellie Rendina, as they discuss the fiction landscape including common themes in book covers, titles, genres, and more. Follow both Andrea and Kellie on LinkedIn and Instagram @shinyandrea and @kellierendinamench. Check out our recent Behind the Scenes of Book Publicity webin...

Author, Speaker and Chief Strategist of the emPower PR Group Stephanie Feger speaks about what makes up a brand and how an author's brand can be incorporated into their books and writing and vice versa. Learn about the importance of discoverability and consistency across all platforms and what to keep in mind as you expand your reach. Stephanie Feger, owner and chief strategist of the emPower PR G...

In this Open Book episode, Lydia Rasmussen from Smith Publicity's Arts and Entertainment team discusses how she optimizes her time and balances her workload as a publicist. Tune in for tips on timing, scheduling, and organization! You can follow Lydia on LinkedIn and Instagram @dot.blueberry. Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitte...

Independent Book Publishers Association's (IBPA) Director of Membership & Member Services, Christopher Locke, discusses the four different review categories that affect today's books with host Olivia McCoy. Tune in to learn more about endorsements, trade reviews, media reviews, and consumer reviews and how they can help your book! As the IBPA Director of Membership & Member Services, Chris...

In this Open Book episode, Smith Publicity's newly promoted president Marissa Eigenbrood joins to talk about her professional journey and what leadership means to her. Year after year, Smith Publicity continues to grow, innovate, and remain dedicated to their vision of making good things happen for authors. You can follow Marissa on LinkedIn and discover more about Smith Publicity at www.smithpubl...

Jody J. Sperling and host Olivia McCoy dive into the mindset it takes to make it as a fiction author, the fears and setbacks that come with publishing, and how novelists and short story writers can start on their path to success today. Jody hosts The Reluctant Book Marketer , the only show dedicated to the marketing mindset needed to sell ten-thousand copies of your novel and beyond. His novel, Th...

In this Open Book episode, publicist Sophia Moriarty from Smith Publicity's Business team discusses how authors and their publicists can align their expectations to be on the same page during publicity campaigns. You can follow Sophia on LinkedIn and discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn as well!

The Author's Leverage's Parchelle Tashi joins us to discuss what goes into turning your book into a course and other ways to further your content, monetize your ideas, and connect with your audience. Parchelle Tashi is an award winning creative entrepreneur, popular podcast host, and creator of The Author's Leverage. A former high school math teacher turned tech-preneur, she and her team specializ...

Jessica Sager from Smith Publicity's Lifestyle team discusses how to stay relevant in the news cycle and appeal to media professionals on this month's Open Book episode. You can follow Jess at jessicasager.com and on Instagram at @ohheyjesssager. Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn as well!

Who is your book for and how can you dive into your niche and find your reader soulmate? Colleen Riordan provides descriptive examples of how authors can target their ideal audience, collaborate with comparative authors, and connect with readers on a deeper level for long-term relationships. Colleen is a book marketing coach and co-creator of Wild Ink Pages, an author website platform specifically...

Smith's own Vice President of Business Development, Corinne Moulder, and Business Development Manager, Kellie Rendina, sit down with host Olivia McCoy to share their insights! They discuss a number of topics including vendor and client relations, networking, frequently asked questions, the relevancy of publicity in the publishing space, and how the industry perceives work-life balance. Join in for...

Best-selling book coach, editor, and creator of The Expert Author Academy Kelly Irving explains how authors can find their most commercially viable ideas, where inspiration can come from, and how to get unstuck during the writing process. Get tips, tricks, and advice for brainstorming through editing! Kelly Irving is a best-selling book coach, editor, and creator of The Expert Author Academy – a g...

CEO and Founder of Smith Publicity Dan Smith sits down with host Olivia McCoy to reminisce about the last 25 years working in book marketing and publicity. From radio to social media, they discuss how Smith began and grew into the company we know and love today. Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn.

Host Olivia McCoy and Founder of Smith Publicity Dan Smith sit down with friendly competitor and industry colleague Marika Flatt, Owner of PR by the Book, to discuss how the media landscape has changed over the years, recent publicity trends, and tips for authors looking to publicize their books. Marika Flatt was hired as a “baby book publicist” in 1997 upon graduating cum laude from Texas A&M Uni...

Smith Publicity's Manager for the Arts & Entertainment team, Andrea Kiliany Thatcher, discusses the logistics of and angles for fiction campaigns on our new Open Book series. Learn a bit about the differences between fiction and non-fiction publicity and what success can look like for your novel by tuning in! The Open Book series airs on a monthly basis and includes brief interviews with Smith Pub...

Pubvendo's Josh Schwartz dives into digital strategy and optimization by discussing how data can inform language, advertising, audience engagement, and platform growth. Tune in for expert advice and to learn which metrics should be key in developing your brand! Joshua Schwartz is the Founder and CEO of Pubvendo, a disruptive digital agency for book publishers and authors, where he is responsible f...

Smith Publicity's Business Development Coordinator Samantha Ricchiuti joins host Olivia McCoy for the first episode of our new Open Book series. Samantha discusses what goes into a great publicity partnership and how best to prepare your book for those beginning conversations. You can follow Samantha on Instagram @samricchiuti. The Open Book series will continue on a monthly schedule and include b...

Becky Robinson, author of "Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause," joins host Olivia McCoy to discuss how to build an audience for your brand, grow your reach, and create influence as an author. Becky Robinson is the Founder and CEO of Weaving Influence, a full-service marketing agency that specializes in digital and integrated marketing services and public r...

Social media influencer and expert Chelsea Marrs joins us to discuss which platforms authors should look into and how to best promote their books to readers online. Listen in to learn what type of content is trending and how to make your brand more discoverable in a digital world! Chelsea has over 60,000 followers across social media on her Influencer accounts for her blog Chow Down USA. She has a...

What makes a book a "must-read" and how can you begin writing yours today? Author of "Write a Must-Read: How to Craft a Book That Changes Lives—Including Your Own" AJ Harper joins co-hosts Olivia McCoy and Marissa Eigenbrood to discuss the ins-and-outs of writing truly transformational books. Tune in to learn about finding your ideal reader, crafting a transformational message, writing, editing, a...

What are the differences between author and business websites and which do you need for your brand? In discussion with co-hosts Olivia McCoy and Corinne Moulder, Founder of AuthorPop, Daniel Berkowitz, gives pro tips for authors looking to build out their own websites and shares best practices for working with a web developer. Daniel Berkowitz earned a master’s from the Columbia journalism school...