All Things Book Marketing

Jack Murtha joins us today to review brand strategy for companies, authors, and experts and how these different brands can collaborate and inform promotional efforts including marketing and publicity. Jack Murtha is a co-founder of Map Change, a thought leadership agency specializing in healthcare and technology. His work has propelled the world's most innovative companies and leaders to new heigh...

We sat down with Bookshop.org's Director of Bookstore Partnerships to discuss the indie bookstore landscape in recent years and how authors and readers can further engage with their local indies. Steph Opitz (she/her) is the Director of Bookstore Partnerships at Bookshop.org. Formerly, she was the founding director of Wordplay at The Loft Literary Center in Minneapolis and a visiting instructor at...

In celebration of Indie Author Month, we interviewed Amy Edelman, Founder of IndieReader, on what it means to be an indie author, the struggles they face, and the benefits they reap. Tune in for publishing insights, tips, tricks, and advice! Amy is a twice traditionally published and twice self published author whose day job for two decades was working in PR and marketing. She founded IndieReader...

Speaking is becoming more and more of a priority for many authors looking to grow their professional brand, so we've invited Josh White, the Managing Director of Epic Keynotes, to explain how to begin developing your speaker brand, where your book fits in, and goals to consider. Joshua White launched Epic Keynotes to help companies and speakers leverage the full potential of speaking engagements....

Podcast popularity is continuing to skyrocket, allowing more and more thought leaders and authors to showcase their expertise to niche audiences and listeners. On this episode of All Things Book Marketing, Founder and Chief Evangelist Officer at Interview Valet Tom Schwab provides insights into how to give an expert interview including how to arrange your background, the equipment you'll need, and...

Peter Winick, Founder and CEO of Thought Leadership Leverage and host of the Leveraging Thought Leadership podcast, breaks down the hot topic of thought leadership with definitions, descriptions, and examples. Peter Winick is the founder and CEO of Thought Leadership Leverage. For the past two decades he has helped individuals and organizations build and grow revenue streams through designing and...

Book Publicist Chris Baker walks us through the basics of expert commentary as a thought leader with insights into how to frame yourself and pitch to the media. Follow Chris on LinkedIn and learn more about his band, The Duskwhales, at www.theduskwhales.com . Discover more about Smith Publicity and how we can potentially help you market your book at www.smithpublicity.com and follow us on Facebook...

Most authors know about the big bestseller lists with the New York Times and USA Today, but many are missing out on the much more reachable goal of Amazon Bestseller status. Chelsea Richards, the Marketing Manager at Greenleaf Book Group, joins this episode of All Things Book Marketing to dive into what it means and what it takes to become an Amazon Bestseller. As Marketing Manager at Greenleaf, C...

WSJ Bestselling and Award-Winning Author Selena Rezvani walks us through her publishing journey and what led to her success as an author, speaker, and thought leader. Selena Rezvani is a recognized consultant, speaker and author on leadership and self-advocacy. Named by Forbes “the premier expert on standing up for yourself at work,” she’s the author of the Wall Street Journal bestselling book Qui...

Smith Publicity’s Book Publicist and Social Media Strategist, Shannon Donaghy, joins us in today’s Open Book episode to share valuable advice with young professionals entering the publishing space. Listen in as Shannon guides us through her career journey and learn how to leverage essential skills, professional networks, and personal passions. Shannon Donaghy is a Publicist and Social Media Strate...

Book Marketing Consultant and Author Coach Aryn Van Dyke sits down with Smith Marketing Manager Olivia McCoy to discuss some book goals authors should consider for 2024 and metrics to consider in order to track progress. Aryn Van Dyke is a book marketing consultant and author coach. She has worked on more than 100 book launches, including multiple New York Times bestsellers, spanning across multip...

Award-winning author and founder of Azine Press Carol Van Den Hende discusses all things visual branding in this episode of All Things Book Marketing. Using her own series, Goodbye, Orchid , as an example, she dives into how book covers, branding, and design can impact readers emotionally. Carol Van Den Hende is an award-winning author who pens stories of resilience and hope. Her Goodbye, Orchid s...

Transformational writing coach Dawn Montefusco dives into how publishing has evolved to make now the best time to be an author and how to get unstuck if you feel something is holding you back from starting that book you've been thinking about! Dawn is a best-selling author, transformational writing coach, award-winning poet, speaker, and CEO of Inside Light Creative, LLC – an international coachin...

Matt Treacey, the go-to email marketing consultant for some of the world's top business authors, joins us today to explain that email marketing is more than just newsletters and gives us advice on how to make email marketing work for us. With praise from industry leaders such as Nir Eyal, Perry Marshall and Michael Bungay Stanier, Matt combines a track record in email marketing with an academic ba...

Book Marketing Strategist Melanie Herschorn from VIP Book Marketing introduces us to content marketing and how authors can leverage it for books sales! Tune in for an animated conversation on how to break up your promotional content to make sure your brand value shines through with specific examples both from Melanie's experience as a book publishing professional and author. Melanie Herschorn want...

Book Publicist Joelle Speranza joins us today to talk about all things author newsletters including which platforms to consider, content to include, and promotional strategy. Listen in for a fun conversation with lots of great, actionable tips! Learn more about Joelle at joellesperanza.com and follow her on Instagram (@thejoellesparanza) and LinkedIn. Discover more about Smith Publicity at www.smi...

Josh Greene, CEO of The Mather Group, a digital agency that solves online reputation management challenges for companies of all sizes, speaks on Wikipedia, Google, and online author branding in this episode of All Things Book Marketing. Tune in to learn about how to navigate your digital presence and build up your reputation and credibility virtually. Josh Greene is the CEO for The Mather Group, a...

In this open book episode, Smith Publicity's Business Development Associate Nickcole Watkins joins host Olivia McCoy to discuss the differences between the in-house publishing and agency models. Having worked at a traditional publisher prior to joining Smith, Nickcole comes to us with insights and advice for industry professionals and authors looking to get a peek behind-the-scenes. Discover more...

The whispers about hybrid publishing have become loud roars as authors flock to it as a viable publishing option, but what even is it? Anne MacDonald from hybrid publisher Indigo River Publishing joins us today to answer frequently asked questions including: "What is hybrid publishing?" "Who is it for?" and "How is it different from traditional or self-publishing?" Anne Frances MacDonald oversees...

Marketing expert Maria Rosati joins host Olivia McCoy in discussing the intersection of marketing, branding, and PR and how it can help authors thrive. Learn how to tell a story and amplify your voice! Maria is the Founder and CEO of Eminence Communications, a boutique integrated marketing agency focused on building brands that stand apart. As someone who has always challenged convention, she is p...

BREAKING NEWS! The USA Today Bestseller list is back and better than ever now that they've partnered with The Novel Neighbor and Bookshop.org. We had the pleasure of talking with Holland Saltsman, the owner of The Novel Neighbor in St. Louis. MO, about this new partnership and what it means for indies around the country. Holland Saltsman is the owner of The Novel Neighbor in St. Louis. MO. After 1...

Joseph Perry joins the All Things Book Marketing podcast to answer some FAQs about literary law. Permissions, copyright, and even AI, our host Olivia McCoy and Joe cover it all. Joseph Perry is a publishing attorney and literary agent at The Law Offices of Joseph J. Perry, P.C. and Perry Literary. As an attorney, Joseph counsels clients in the publishing industry, where he drafts and negotiates va...

Author and President of Author Imprints David Wogahn discusses what makes a successful book launch including reviews, distribution plans, and the ABCs of who should make up your active launch network. Listen in for key tips and resources that could help you launch your book! David Wogahn is the president of Author Imprints, an award-winning publishing services company that helps authors profession...

Senior Publicity Manager of Smith Publicity's Business Book Team, Erin MacDonald-Birnbaum, discusses how industry experts and thought leaders can leverage their books to grow their audiences and find new leads for their businesses. Erin Birnbaum is the Director of Publicity Strategy and a Senior Publicist at Smith Publicity. A nationally recognized public relations professional, she has managed an...

In this episode of All Things Book Marketing, Reenita M. Hora offers perspective and actionable advice on the topic of diversity in publishing for both authors and industry professionals. Tune in or watch for insights and expert advice! Reenita Hora is a South Asian writer, audio-producer and award-winning journalist. Her backlist titles are listed here: www.reenita.com/books . As a writer/journal...