Agency Medical Marketing Podcast

HCP access is down 58 per cent. Most healthcare companies are responding by hiring more reps. The category leaders are doing something structurally different. In this White Paper Chat, Michael Colling-Tuck speaks with Badri Wadawadigi, a commercial strategy practitioner who has spent several years working at the intersection of digital transformation and healthcare field force effectiveness. They...

Every healthcare marketing professional has been there: sitting through a keynote presentation that feels more like an endurance test than an opportunity to learn. The speaker clicks through slide after slide of company history, product specifications, and self-congratulatory metrics while the audience mentally composes their to-do lists. In our latest podcast conversation, Michael Colling-Tuck sa...

In this conversation, Michael Colling-Tuck and Keith Jackson discuss the land and expand strategy in the context of healthcare market entry. They emphasise the importance of initial wins, learning from early experiences, and the need for a strong value proposition. The discussion also covers the significance of creating proof points, building trust within the community, and the necessity of locali...

In this conversation, Michael Colling-Tuck and Keith Jackson discuss the land and expand strategy in the context of healthcare market entry. They emphasize the importance of initial wins, learning from early experiences, and the need for a strong value proposition. The discussion also covers the significance of creating proof points, building trust within the community, and the necessity of locali...

In this conversation, the panel discusses the pitfalls and best practices of healthcare marketing events. They explore the pressure to attend events, the importance of strategic planning, and the need for effective messaging. The discussion highlights common mistakes made by companies, such as focusing on visibility over substance, and emphasises the importance of follow-up strategies to maximise...

In this episode of Agency Fireside Chats, Michael Colling-Tuck, Howard Widdall, and Keith Jackson discuss the complexities of entering new markets in the healthcare sector. They emphasise the importance of thorough market assessment, understanding local healthcare ecosystems, and the necessity of adapting products and strategies to meet local needs. The conversation also highlights the significanc...

In this conversation, Michael Colling-Tuck and Keith Jackson discuss the significance of customer advocacy in healthcare marketing. They explore how trust is built through peer recommendations, the impact of patient stories, and the importance of data in accelerating product adoption. The discussion emphasises innovative platforms for sharing success stories and the need for credibility and awaren...

In this episode, Michael Colling-Tuck and Keith Jackson discuss the essential strategies for successfully launching new products in the healthcare sector. They cover pre-launch preparation, effective execution during the launch, and the importance of responding to market feedback to optimise post-launch performance. The conversation emphasises the need for thorough market research, multi-channel m...

How to Access Healthcare Professionals and Earn Their Attention In this episode, Mike and Keith explore the real-world challenges of reaching healthcare professionals in today’s attention economy. They unpack what actually works when trying to connect with clinicians, going beyond the usual tactics to reveal smarter, more strategic ways to engage HCPs and make your innovation stand out. Whether yo...

You've got a medical product or service you need to market, but what are the steps you must take to create a marketing campaign? And are there any steps when creating a healthcare campaign that differs from other sectors? In our latest episode, Mike, Alice, Matt and Adrian discuss the process behind how we conceptualise, plan, execute and run medical marketing campaigns by making every element...

When you're starting from scratch, where can you turn to begin crafting a brand? Does it differ for creating a healthcare brand where building trust with your target audience is crucial to get them to use your products and services? In our latest episode, Mike, Alice, Matt and Adrian discuss how the branding for Agency was formed, and how our story can help healthcare companies to better brand...

Why was Agency founded? And how can medical marketing help connect amazing medical products and services with people who need them the most? Listen to our latest episode where the Agency Lead, Mike, explains how wanting to help people led him to creating marketing that affects behavioural change. Don't forget to subscribe to the Agency Medical Marketing Podcast. Or  ⁠visit Agency Bristol now⁠...

Choosing a medical marketing to work with can be a daunting prospect. You'll be working alongside them closely so you'll want to get on with them personally while trusting they can deliver growth to your business. So what should you look for in a good agency? In our latest episode, Mike, Alice, Matt and Adrian discuss how you can narrow down the medical marketing agency to work with, and w...

Good branding is your customer's basis for trusting your products and services, so getting it right is crucial. Especially in healthcare, where trust is the foundation of decision-making. So how can a healthcare company use their brand as the starting point for building trust with its target audience, be them clinicians or patients? And what does good branding look like in a healthcare setting...

Are you struggling to create medical marketing campaigns that help your company grow? In this episode, Mike, Alice, Matt & Adrian discuss this challenge and the steps you can take to overcome it. Don't forget to subscribe to the Agency Medical Marketing Podcast. Or ⁠visit Agency Bristol now⁠ .

Are your medical marketing campaigns not hitting their targets? In this episode, join Mike, Alice, Matt & Adrian discuss this challenge and the steps you can take to overcome it. Don't forget to subscribe to the Agency Medical Marketing Podcast. Or ⁠visit Agency Bristol now⁠ .

Are your medical marketing campaigns hitting dead ends, and you're not sure what you can do to get more conversions? In this episode, Mike, Alice, Matt & Adrian discuss this challenge and the steps you can take to overcome it. Don't forget to subscribe to the Agency Medical Marketing Podcast. Or ⁠visit Agency Bristol now⁠ .

Do your medical marketing campaigns need a change in direction? Do you need to use more digital channels but not sure which? In this episode, join Mike, Alice, Matt & Adrian as they discuss this challenge and the steps you can take to overcome it. Don't forget to subscribe to the Agency Medical Marketing Podcast. Or ⁠visit Agency Bristol now⁠ .

Do you struggle to create a cohesive medical marketing campaign for your product or service? In this episode, Mike, Alice, Matt & Adrian discuss this challenge and the steps you can take to overcome it. Don't forget to subscribe to the Agency Medical Marketing Podcast. Or ⁠visit Agency Bristol now⁠ .

Do you have several ideas for your medical marketing campaign, but aren't sure which route to take? In the first episode of the Agency Medical Marketing Podcast, join Mike, Alice, Matt & Adrian as they discuss this challenge and the steps you can take to overcome it. Don't forget to subscribe to the Agency Medical Marketing Podcast. Or visit Agency Bristol now .