Smith and Crawford Company
Aesthetic Pulse
Aesthetic Pulse is a weekly podcast hosted by Andrea Smith and Taleesa Crawford, founders of Smith and Crawford Company—a marketing agency dedicated to helping med spas, esthetician practices, and nurse injectors grow profitable, high-end aesthetics businesses. Each week, Andrea and Taleesa share real-world marketing strategies backed by years of experience helping clients in the aesthetics industry stand out, attract loyal clients, and increase revenue. From step-by-step guidance to guest interviews with industry pros, Aesthetic Pulse is your must-listen podcast for growing your medspa, build...
Author
Smith and Crawford Company
Category
Podcast website
Latest episode
Jul 9, 2026
Where to listen?
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Episodes
"Reel" Talk: 8 Creative Ideas Medspa Owners Won’t Dread Making 30.01.2025 33:17
Have you been stumped on what you should be including in your reels? In this episode, Andrea and Taleesa dive into different reel ideas you can use to create engaging and fun content for your social media so you can build trust and engagement with your audience. Join both Andrea and Taleesa for this episode to learn how you can keep your social media followers coming back for more and...
From Gloom to Bloom: 5 Local Campaign Ideas to Melt Away the January Blues 23.01.2025 36:11
Are you looking for a way to drive your engagement this season? Today, Andrea and Taleesa are going over five different marketing campaigns you can use for your medspa to boost engagement during the winter months. Listen to this episode to get ideas for collaborating with other local businesses and influencers so you can create a unique experience while engaging with your local commun...
From Live to Thrive: 20 Story Ideas to Engage Your Medspa Audience 16.01.2025 38:38
Have you been struggling with what to post on your social media stories? Today, Andrea and Taleesa are giving you live story ideas that you can use with your medspa during the month of January to help your followers that may be suffering from the post-holiday blues and a lack of motivation. Join both Andrea and Talessa to learn how you can engage and build a personal connection with y...
4 Steps to Success: Your Medspa’s Roadmap to a Stellar Year 09.01.2025 36:47
If you’ve ever wanted to know exactly what you need to do for marketing your medspa in this upcoming year, then this episode is for you. Today, Andrea and Taleesa are outlining a four-step plan to create a yearly marketing plan for your medspa in 2025 so you can have a cohesive framework for your marketing. Join both Andrea and Talessa to learn how to get a solid and planned fou...
2025 Medspa Resolutions: Because Your Business Deserves a Glow-Up Too 02.01.2025 40:45
What New Year’s resolutions have you made for your medspa? In this first episode of 2025, Andrea and Taleesa are going over 9 important New Year's resolutions for aesthetic practice owners to focus on as they go into this upcoming year, including improving your content strategy and stepping up your email marketing campaigns. Join Andrea and Taleesa in this episode to learn how y...
Your Medspa’s Hidden Goldmine: The Power of Email Marketing 26.12.2024 35:57
Are you utilizing the power of email marketing when it comes to your medspa? Today, Andrea and Taleesa are diving into email marketing and emphasizing how important it is to utilize your email list and how using email puts your medspa at a competitive advantage. Join Andrea and Taleesa in this episode to learn how personalization, value, and consistency in your email campaigns c...
Inbox Magic: 5 Essential Email Automations for Medspa Success in 2025 19.12.2024 33:26
Are you stuck on what you should be sending clients when it comes to email marketing? Today, Andrea and Taleesa are talking about the importance of email marketing and sharing the essential email automations you need to be sending out to engage your clients so they keep coming back for more. Join Andrea and Taleesa to learn everything you need to be including in your email market...
Medspa Marketing Stocking Stuffers: Materials Santa (Or You) Need to Gift Yourself This Year! 12.12.2024 35:49
Have you been looking for the perfect gift for yourself this Christmas? Today, Andrea and Taleesa are sharing 10 marketing materials you can gift yourself this holiday season that will help elevate your medspa and create an amazing experience for your clients. Listen to this episode to learn which essential promotional tools you can use to upgrade your business and enhance your aesthet...
Investing in Google Ads? 10 Things Every Medspa Owner Should Know First 05.12.2024 41:02
Have you been wondering if using Google Ads is right for your medspa? Today, Andrea and Taleesa are going over 10 key points about Google Ads, and emphasizing both the benefits and drawbacks for medspa owners. They’re diving into why you should consider hiring a professional, a realistic budget and expectations for business owners. Join both Andrea and Taleesa in this episode to learn...
Merry & Bright: Festive Ways to Bring Holiday Cheer to Your Medspa 28.11.2024 34:30
Are you looking to bring some holiday cheer into your medspa this season? As Christmas time approaches, Andrea and Taleesa are giving you 12 fun and creative ways you can bring the seasonal fun into your esthetics practice so you can enhance your clients experience while sharing your holiday spirit with them. Join both Andrea and Taleesa in this episode to learn how you can make your medspa...
Meta Ads: Miracle or Mess? A Medspa Owner’s Guide to Success 21.11.2024 44:46
Have you been wondering if you should start running social media ads for your medspa? Today, Andrea and Taleesa are sharing the ins and outs of Meta ads and emphasizing the importance of understanding costs, strategies and lead quality. They’re also talking about why you should consider hiring a professional for running your social media ads. Join Andrea and Taleesa in this episo...
The Event Edge PART 2: Action Steps for an Unforgettable Medspa Event 14.11.2024 40:27
Have you ever wondered what the exact steps are you need to take to make sure your event is successful? Today, Andrea and Taleesa are diving into the 2nd portion of how you can host an event for your medspa and giving you the action steps you can take to have a memorable and profitable event. Listen to this episode to get the blueprint you need to make sure your event goes off without a hitc...
The Event Edge PART 1: Why Hosting is the Heartbeat of Business Growth 07.11.2024 31:09
Today, Andrea and Taleesa discuss the importance of hosting quarterly events for esthetic practices, and how it can help businesses generate significant cash injections and build new client relationships. Join Andrea and Taleesa and they highlight the benefits of hosting events for your business and how it can help you bring in more revenue and also foster a sense of community. . If yo...
The Villains of Marketing: Tricks That Haunt Your Business 31.10.2024 28:02
In today’s Halloween themed episode, Andrea and Taleesa are talking about common marketing mistakes they see med spa's make and relating them to popular movie “villains.” They're also giving you some tips on how you can make sure you can avoid becoming these villains this Halloween! Listen to this fun episode to hear some mistakes you might be making and how you can avoid them. If you enjoye...
The Naughty and Nice List for Medspa Owners: How to Sleigh Q4 24.10.2024 32:25
Are you wondering how you can end this year on a high note with the holiday season? Today, Andrea and Taleesa are diving into all of the do’s and don’ts for medspa owners during the holidays and giving you all of the strategies you need for a successful Q4. Join both Andrea and Taleesa for this episode as they give you a blueprint for holiday success. If you enjoyed this episode...
We've Been Courting for A While Now...Ready to Go Steady? 17.10.2024 36:37
On today’s episode, Andrea and Taleesa are giving you the inside scoop on how you can work with Smith and Crawford Company including the details of their three main offerings: branding, websites, and memberships. Join Andrea and Taleesa in this important episode to learn how you can work with them and how your business could benefit from Smith and Crawford Company. If you enjoyed this episod...
Fixing the Flaws: 3 Mistakes Medspa Owners Must Avoid 10.10.2024 40:05
Are you wondering what pitfalls you should avoid when first opening your med spa? Today, Andrea and Taleesa are going over some of the most common mistakes they see new med spa owners make, why these mistakes can be detrimental and how you can avoid making them. Listen to this episode to learn how you can build a strong brand identity and grow your business the right way from the start...
No Face, No Problem: Illuminate Your Online Presence as an Introvert. 03.10.2024 37:03
Are you an introverted med spa owner and you’re not sure what content to post on your social media or if you need to be showing your face? Today, Andrea and Taleesa are discussing strategies for creating engaging social media content without showing your face and providing tips for how you can leverage engagement tools on Instagram while highlighting your products and services. Join both Tal...
Polish Your Presence: The 10 Mistakes You Can’t Afford to Make on Your Website 26.09.2024 40:44
If you’ve been struggling with optimizing your website and bringing in sales, then this episode is for you! Today, Andrea and Taleesa are going over the top 10 mistakes that you could be making on your website, why you can’t afford to make them and how you can fix them to turn your website into a lead generator. Join Taleesa and Andrea in this informative episode to learn everything you need...
Branding Beyond the Logo: Why Its the Starter Pack For a Brand Identity 19.09.2024 40:18
Have you been struggling with building a brand identity for your med spa? Today, Andrea and Taleesa are diving into the importance of branding in the med spa industry, and emphasizing the need for cohesive branding across all of your social platforms as well as in your physical storefront. They’re chatting about why you need to have a custom logo and how having unique elements can help you s...
Slimming the Competition: How to Make Your Weight Loss & Wellness Membership Thrive 12.09.2024 41:40
Are you a med spa owner who’s been wondering how you can market your weight loss membership effectively? In today's episode, Taleesa and Andrea are talking about offering weight loss and wellness memberships in med spas, the importance of giving comprehensive support to your clients when they’re going through the program and how you can market your membership to new clients. Join Taleesa and Andre...
Stop the Scroll: Post with Purpose or Get Lost in the Feed 05.09.2024 36:58
Have you ever been stuck on what you should or shouldn't be posting on your social media accounts? In today's episode, Taleesa and Andrea are diving into the most effective and ineffective Instagram strategies for med spa accounts including what you need to be posting to gain connection with your followers and what you should avoid sharing. Join Taleesa and Andrea to get all of your qu...
The Algorithm Isn't Your Friend: Build a Content Calendar That Forces Its Hand 29.08.2024 41:15
Building a content calendar is key for attracting a new client base. But how often do you post and on what social media platforms should you focus on? Today, Taleesa and Andrea are chatting about content strategy for esthetic practices, and emphasizing why it’s important to have a clear strategy and to diversify when marketing. Listen to this episode for the details about where a...
Stop Discounting Your Worth: Build Promotional Packages That Get Results, Not Just Sales 22.08.2024 40:05
Do you want to create captivating promotional packages that help you stand out from your competition? Today, Taleesa and Andrea are discussing the importance of having promotional packages as a Med Spa, and emphasizing why you should be focused on results rather than just discounts so you can create a base of loyal clients. Join Taleesa and Andrea in this value-packed episode to learn...
Boss-Level Blogs: How to Command ChatGPT for Top-Tier Content 15.08.2024 24:39
Have you been thinking about using ChatGPT for business content but you’re not sure how to use it? On today’s episode, Taleesa and Andrea are chatting about the significance of blogging for SEO and why it’s so important to create valuable content that addresses the needs of your target audience. They’re also chatting about how you can use Chat GPT for generating high-quality blog content. Join Tal...
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