Aesthetic Pulse

Have you been holding back from showing up on your Instagram stories because you’re not sure what to post? Today, Taleesa and Andrea are talking about the importance of using Instagram stories and showing your face to build a connection and establish trust with your audience. In this episode, they’re providing tips on how you can fit stories into your busy schedule, overcome self-doubt and come up...

Have you been wondering how you can step up your Instagram account so it’s attracting your perfect clients? Today, Taleesa and Andrea are diving into the topic of optimizing your Instagram account from start to finish so you can use your profile to attract clients and showcase your services and expertise. They’re sharing all of the essential elements for a med spa’s social media profile.  Joi...

On today's episode, Taleesa and Andrea are sharing the third of their 3 part series- The Seekers, Clients and Community Method. In this episode, they’re sharing the details on why being an active part of your community and building community partnerships with other local businesses is so important to the success of your med spa.  Taleesa and Andrea talk about finding the perfect local busines...

Today, Taleesa and Andrea are sharing the second part of their 3 part series where they talk about their Seekers, Clients and Community Method. In this episode, they’re diving into how you can nurture your existing clients through email, social media marketing and SMS marketing. They also highlight the benefits of providing value and education to subscribers and how you can build trust through edu...

Today, Taleesa and Andrea are diving into the first part of a 3 part series where they’ll be teaching about their proprietary Seekers, Clients and Community method which they’ve used to successfully help med spa owners grow their online presence and business.  They’re chatting about strategies you can use to enhance your online presence like SEO, Google ads, and website optimization so you ca...

Today, Andrea and Taleesa are joined by video content creator and strategist  Meredith Krueger, who has been working with Smith and Crawford company since 2023. Meredith talks about her own experience growing her pet account to over 40,000 followers and shares her insights on creating engaging content for platforms like Instagram and TikTok.  If you’ve been wondering how you can start im...

Are you stuck when it comes to growing your practice through local partnerships? On today's episode, Taleesa and Andrea are talking about how esthetics businesses can build strong, mutually beneficial relationships with other local businesses to drive growth. Andrea shares the details of where to look for partnerships, how to nurture those relationships and the importance of being involved in your...

Hiring a professional photographer for branded photos can make a huge difference in your marketing and image.  Today, Taleesa and Andrea are chatting about the importance of hiring a professional photographer to create branded photography for your aesthetics businesses. They’re providing tips on how you can find the perfect photographer and how you can make sure you get the exact photos you’v...

Have you been thinking about starting to share content on TikTok but you’re not sure what to post or how to start? Today, Taleesa is sharing her experience of gaining over 23,000 followers on TikTok in six months through consistent content creation and giving you some tips on how you can start growing your audience on TikTok too as a medspa or aesthetics practice owner.  Join us in this info...

Have you ever wondered if working with an influencer is right for your business? In today’s episode, we’re talking about effective influencer marketing for aesthetic businesses. Taleesa shares her expertise in influencing and gives us the inside scoop on building large social media followings and how partnering with local influencers can help your business. Join us today as we do a deep dive on ev...

Have you heard about SMS messaging and maybe you’re curious about using it for your business? Today, we’re going over everything SMS messaging and Andrea shares her expertise on the best practices of how aesthetic businesses can use it to nurture their clients and build trust. Join us in this episode as we share how you can set up SMS messaging, and what you need to include in your messages t...

Are you stuck between hiring a virtual assistant or an agency? Maybe you need help figuring out the differences between the two. Then this episode is for you!  Today, we’re talking about the key differences between hiring a virtual assistant versus an agency for social media management and business support when it comes to your aesthetics business.  Join us in this episode as we draw on...

Welcome to the first episode of Aesthetic Pulse!  We’re your hosts, Andrea Smith and Taleesa Crawford, the owners of Smith and Crawford Company. Each week we’ll be sharing our expertise from years of helping our clients in the aesthetics business achieve major successes, including what marketing tactics have and have not worked throughout the years.  In this debut episode, we’re sharing...