Smith and Crawford Company

Aesthetic Pulse

Business EN ↓ 113 episodes

Aesthetic Pulse is a weekly podcast hosted by Andrea Smith and Taleesa Crawford, founders of Smith and Crawford Company—a marketing agency dedicated to helping med spas, esthetician practices, and nurse injectors grow profitable, high-end aesthetics businesses. Each week, Andrea and Taleesa share real-world marketing strategies backed by years of experience helping clients in the aesthetics industry stand out, attract loyal clients, and increase revenue. From step-by-step guidance to guest interviews with industry pros, Aesthetic Pulse is your must-listen podcast for growing your medspa, build...

Author

Smith and Crawford Company

Category

Business

Podcast website

smithandcrawford.com

Latest episode

Jul 9, 2026

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Episodes

Someone Just Asked ChatGPT for the Best Medspa in Town… Did It Say Your Name? 09.07.2026

What if your ideal clients could find you on ChatGPT simply by asking about their skin concerns? In today’s episode, Andrea and Taleesa are sharing strategies on creating SEO-driven blog posts, optimizing your Google Business and writing educational captions packed with keywords so you can turn your online presence into content ChatGPT can confidently recommend to potential clients. Listen to this...

The Mid-Year Medspa Reality Check: 50 Questions That Reveal What’s Really Happening in Your Business 02.07.2026

How are you feeling about your medspa’s growth now that the year is halfway through? Today, Andrea and Taleesa are giving you a midyear business check-in that will help you evaluate your medspa’s performance when it comes to things like marketing, client experience, revenue, and team alignment. Join both Andrea and Taleesa for this 50‑question mid‑year quiz that helps you honestly evaluate core ar...

Stop Being Boring: Creative Ways to Make Your Medspa Fun This Summer 25.06.2026

Are you wondering how you can transform your medspa’s summer from slow and stagnant into a fun, memorable experience that boosts team morale and revenue? In today’s episode, Andrea and Taleesa are talking about how you can turn summer into a powerful business season for your practice by infusing intentional fun into both team culture and client experience to not only boost your sales but also incr...

Taleesa’s Moving… And These Old Habits Aren’t Coming With Us 18.06.2026

Are old habits and “good enough” marketing holding your medspa back from the growth you really want? Today, Andrea and Taleesa are talking about which outdated habits and comfort-zone behaviors you need to let go of, and what you should do instead to make your medspa’s marketing, consultations, and branding more strategic and growth-focused. Join both Andrea and Taleesa to gain clarity on which pa...

Email Marketing for Medspas: The Non-Boring Way to Turn Emails Into Appointments 11.06.2026

How would your medspa’s growth change if your emails consistently built trust and actually drove bookings instead of just announcing the occasional promo? Today, Andrea and Taleesa are talking about the importance of email marketing for esthetic practices and why you need to be sending consistent, strategic email campaigns that drive action and encourage client retention. Listen to this episode to...

The Medspa Tasks You Should Fire Yourself From 04.06.2026

Are you ready to start outsourcing in smarter ways so you can find more joy in both your business and your personal life? In today’s episode, Andrea and Taleesa are talking about the importance and the benefits of outsourcing tasks that drain energy and prevent growth in your practice, like social media, web design and financials. They’re also going over which tasks you shouldn’t outsource in your...

The Summer Momentum Series Part 4:Offerings That Actually Work in the Summer 28.05.2026

Do you want to transform your summer marketing strategy and make the most of the season for your Medspa? In the fourth and final episode of the Summer Momentum series, Andrea and Taleesa are talking about creative strategies for growing your esthetic practice during the summer including what services really sell and how you can create relatable, lifestyle content that resonates with your clients....

The Summer Momentum Series Part 3: Turning Your Membership Into Reliable Summer Revenue 21.05.2026

Are you ready to turn your slow summer months into the most powerful time of year to grow your med spa membership? In the third episode of the Summer Momentum series, Andrea and Taleesa are diving into why summer is the best time to grow your membership and breaking down how they increase the value of your practice while growing a loyal base of clients. Join Andrea and Taleesa as they give you pra...

The Summer Momentum Series Part 2: The Summer Collaborations That Drive New Clients 14.05.2026

What if your ‘slow’ summer season is actually the perfect time to build local partnerships that keep your esthetic practice fully booked year-round? In the second episode of the Summer Momentum series, Andrea and Taleesa are chatting about the importance of local partnerships and how that can lead to more community engagement, referrals, and clients. Listen to this episode to get tips on how you c...

The Summer Momentum Series Part 1: The Marketing Checklist Smart Medspas Tackle in the Slow Season 07.05.2026

Are you accidentally hitting the brakes on your marketing when you should be stepping on the gas during summer? In today’s first part of the Summer Momentum series, Andrea and Taleesa are talking about how medspa owners can use the slow summer to strategically strengthen their business, especially marketing and systems, so that the holiday season is smoother and more profitable. Join both Andrea a...

How to Make Money in Medspas Without Selling More Appointments 30.04.2026

Are you wondering how you can grow your medspa’s revenue without packing your schedule with more appointments? Today, Andrea and Taleesa are giving you strategies on how you can increase your revenue strategically through things like upsells, and memberships so you don’t have to rely on booking more appointments. Listen to this episode to learn how strategies like personalized consultations and th...

Here Comes the Bride: How Medspas Turn Wedding Season Into Revenue 23.04.2026

Are you actually cashing in on wedding season, or are you just letting thousands of dollars slip by every year? In today’s episode, Andrea and Taleesa are talking about how you can turn wedding season into a major revenue driver by packaging services for the entire bridal party, and leveraging local collaborations and events to attract high-value bridal clients to your practice. Join Andrea and Ta...

The Anatomy of a Massive Photoshoot 16.04.2026

What if one epic content day could keep your feed glowing with a year’s worth of scroll-stopping content? Today, Andrea and Taleesa are diving into how you can plan and execute a highly organized, multi-location branded photo shoot that fuels months of organic, on-brand content for your medspa. They are also going over what pitfalls you should avoid so you can walk away with tons of video and phot...

100 Episodes In… Let’s Talk About What Medspa Owners Are Still Struggling With 09.04.2026

In this special 100th episode of the Aesthetic Pulse podcast, Andrea and Taleesa are celebrating a major milestone and unpacking the most common marketing pain points medspa owners face—and how to fix them. Join both Andrea and Taleesa in this episode to learn how to turn your biggest medspa marketing complaints into clear, practical solutions you can actually implement. If you enjoyed this episod...

Digital Spring Cleaning: The Marketing Reset Your Medspa Needs 02.04.2026

Is your medspa’s digital presence cluttered with outdated bios, broken links, and old promos that could be quietly eroding patient trust? In today’s episode, Andrea and Taleesa are talking about the importance of digital spring cleaning for your business and why you should be regularly updating your marketing assets to maintain professionalism and trust. Join both Andrea and Taleesa to get a pract...

From Prom to Poolside: Q2 Packages That Work 26.03.2026

Are you ready to create profitable Q2 packages that help your clients feel confident and love summer again? Today, Andrea and Taleesa are talking about the importance of creating high-converting Q2 packages that tap into the real-life deadlines your clients care about most—vacations, weddings, graduations, reunions, and summer events. Listen to this episode to learn how to design and market the pe...

The Strategy That Took Me to 1M Organic Views in 30 Days 19.03.2026

Are you tired of obsessing over likes and views and ready to build a real community on Instagram for your medspa? In today’s episode, Taleesa is sharing her strategy that led to over a million organic views in 30 days on her personal Instagram page including the mindset shift she made to stop chasing trends and start making content she enjoys. Join Taleesa in this episode to learn how you can make...

Let’s Plan Your Next Event Together 12.03.2026

Are you wondering how you can turn your next esthetic event into a high‑energy, high‑profit experience for your clients and your practice? Today, Andrea and Taleesa are giving you a step‑by‑step event planning strategy to turn your events into high‑ROI marketing tools instead of stressful flops. Listen to this episode to get a clear system to plan, market, and execute your next Medspa event using...

Our Problem With Holiday Marketing (Yes, Even St. Patrick’s Day) 05.03.2026

Are your holiday social posts actually elevating your Medspa’s brand, or just filling your feed with off-brand filler content? In today’s episode, Andrea and Taleesa are talking about the pitfalls of holiday marketing for esthetic practices, particularly with St. Patrick's Day and giving you tips on how you can align your holiday content and branding so your marketing doesn’t look low-effort. Join...

The Medspa Event Playbook for Spring + Summer 26.02.2026

Do you want to pack your medspa with summer‑ready clients by planning a Q2 event that people are excited to attend? Today, Andrea and Taleesa are diving into how you can host a Q2 event that’s fun, low-stress and completely customizable to your medspa so you have clients that keep coming back through the Summer. Listen to this episode to learn why Q2 is the sweet spot for events and get fun event...

Stop Chasing New Clients: Build Members Instead 19.02.2026

Have you ever considered starting a membership for your medspa but you’re not sure where to start or how to do it? In today’s episode, Andrea and Taleesa are spilling the benefits of having a medspa membership. They’re also diving into the main types of memberships and strategies on growing your membership. Join both Andrea and Taleesa as they set you up for success in building a high-retention me...

Is Your Website Costing You Clients? Let’s Audit It Together 12.02.2026

Is your medspa’s website truly helping visitors become booked, loyal clients—or quietly turning them away? Today, Andrea and Taleesa are going through a 20-point audit to evaluate how well your medspa website is actually converting visitors into bookings and sharing exactly what you need to fix so your website feels clear and inviting to potential clients. Listen to this episode to get tips on how...

Business Breakups: The Medspa Heartbreaks No One Warns You About 05.02.2026

Are you pouring your heart into your med spa and still feeling like something just isn’t working? In today’s episode, Andrea and Taleesa are talking about some of the biggest heartbreaks that medspa owners face, why they happen and some actionable strategies on how you can avoid or recover from each one. Join both Andrea and Taleesa as they share practical, proven strategies to turn heartbreaks li...

Profitable Promos: The Medspa Method for Irresistible Offers 29.01.2026

Are your promos quietly training clients to wait for discounts instead of lining up to pay full price for your most transformational treatments? Today, Andrea and Taleesa are talking about how to build profitable, irresistible promos for your esthetic practice by focusing on transformation-based packages instead of just offering dollar and percentage discounts. Listen to this episode to get a fram...

Funnels That Fill Your Calendar: A Step-by-Step Breakdown 22.01.2026

Does the idea of using a marketing funnel for your esthetic practice confuse you? In today’s episode, Andrea and Taleesa are going over marketing funnels, including how you can use them for your business to increase sales, common mistakes to avoid and actionable steps you can implement right away to start seeing results. Join both Andrea and Taleesa to get an in-depth look at the basics of marketi...

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