Smith and Crawford Company

Aesthetic Pulse

Business EN ↓ 113 episodes

Aesthetic Pulse is a weekly podcast hosted by Andrea Smith and Taleesa Crawford, founders of Smith and Crawford Company—a marketing agency dedicated to helping med spas, esthetician practices, and nurse injectors grow profitable, high-end aesthetics businesses. Each week, Andrea and Taleesa share real-world marketing strategies backed by years of experience helping clients in the aesthetics industry stand out, attract loyal clients, and increase revenue. From step-by-step guidance to guest interviews with industry pros, Aesthetic Pulse is your must-listen podcast for growing your medspa, build...

Author

Smith and Crawford Company

Category

Business

Podcast website

smithandcrawford.com

Latest episode

Jul 9, 2026

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Episodes

The Truth About Online Skincare Stores: Worth It or Waste? 15.01.2026

Are you wondering if launching an online skincare store could boost your esthetic practice and provide more convenience for your clients? Today, Andrea and Taleesa are going over the pros and cons of starting your own online skincare store and diving into whether they really think it’s worth it for your business. . Listen to this episode to get the inside scoop on the challenges, benefits and real...

The Facebook Playbook You Didn’t Know You Needed 08.01.2026

Do you want to make the most of Facebook to connect with your clients and grow your practice in 2026? In this week’s episode, Andrea and Taleesa are giving you actionable strategies for using Facebook to build community, increase engagement, and drive bookings in your esthetics practice Join Andrea and Taleesa as they give you tips on how you can leverage Facebook for your medspa and how you can u...

We’re Not Doing Depressing Januaries Anymore: Making Winter Fun in Your Medspa 01.01.2026

Are you ready to discover fresh strategies that will turn your clinic's slowest month into your most energizing and productive one? In this debut episode of 2026, Andrea and Taleesa are giving you tips on how you can transform January into an opportunity for growth and renewed energy for your medspa as you head into the winter season. Join Andrea and Taleesa to get practical strategies for boostin...

From Burnout to Breakthroughs: What We Learned This Year 26.12.2025

2025 is coming to an end and Andrea and Taleesa are taking a look at what they’ve learned this past year as business owners in this fun episode. Join Andrea and Taleesa as they share some of the lessons they’ve learned from 2025, chat about new ways to grow your business while prioritizing what’s important, and give you real-life tips to make 2026 your best year yet! If you enjoyed this episode pl...

The 12 Days of Medspa Success: Your Holiday Marketing Song (Without the Singing) 18.12.2025

Have you been wondering what marketing and business strategies you can use to grow your business as we approach the new year?  Today, Andrea and Taleesa are giving you the 12 days of Christmas- Medspa edition. They’re going through the 12 things you should be doing to get a thriving and fully booked business going into 2026. Listen to this fun seasonal episode to get 12 practical tips that wi...

The Medspa Owner’s Wishlist: Little Luxuries That Make Work More Magical 11.12.2025

Are you looking for creative ways to add a touch of luxury and festive charm to your medspa this holiday season? In today’s episode, Andrea and Taleesa are sharing fun gift ideas for you and your clinic that can help create a luxurious feeling for your medspa so you can elevate the experience for both clients and your staff.  Join both Andrea and Taleesa for this episode to get practical ways...

Turn December into Dollars: Your Last-Minute Medspa Gift Strategy 04.12.2025

Have you been struggling with last minute gift ideas you can offer to your medspa clients this holiday season? Today, Andrea and Taleesa are giving you 10 easy gift ideas for your esthetic practice and how you can market them effectively to capitalize on Christmas without added stress.  Listen to this seasonal episode to get practical advice on how you can offer something special to your clie...

Social Success Series Part 4: Engagement 27.11.2025

Are you struggling to boost engagement on your Instagram and wondering how you can build a deeper connection with your audience while generating leads? In today’s episode and fourth part of the Social Success Series, Andrea and Taleesa are chatting about different engagement strategies and the importance of engagement in social media marketing including how these strategies can lead to increased c...

Social Success Series Part 3: Reels 20.11.2025

Do you want to learn how to master your Instagram Reels so you can attract more clients for your esthetic practice? In today’s episode and third part of the Social Success Series, Andrea and Taleesa are talking about the essential components of creating high-converting Instagram Reels and why it’s so important to stay consistent while leveraging different types of Reels content across your profile...

Social Success Series Part 2: Stories 13.11.2025

Are you wondering how you can master your Instagram stories so you can transform the way your esthetic practice connects with clients? In today’s episode and second part of the Social Success Series, Andrea and Taleesa are diving into how you can leverage your Instagram stories to showcase your brand’s personality and foster deeper connections with your clients. Join both Andrea and Taleesa to lea...

Social Success Series Part 1: Posts 06.11.2025

Do you want to learn how to use your Instagram feed into a powerful marketing tool that attracts and engages your ideal clients? In today’s episode, Andrea and Taleesa are chatting about the importance of using Instagram for your esthetic practice including why it’s so important to have professional posts on your feed and how you can uplevel your content by using the right mix of posts, captions,...

Sustainable Success: Building a Business You Don’t Have to Do Alone 30.10.2025

Have you been looking for ways you can gain support for your business and in your personal life so you can transform your practice without overwhelm?  Today, Andrea and Taleesa are talking about the importance of support in business and your personal life, including why it’s so important to delegate certain tasks to improve both efficiency and mental health. Listen to this episode to learn pr...

Treats, Not Tricks: Medspa Marketing That Brings Real Results 23.10.2025

Are you curious about which marketing strategies are truly beneficial and which ones might be holding your business back? Today, Andrea and Taleesa are chatting about recognizing and avoiding common pitfalls and “tricks” when marketing your medspa and the “treats” or effective marketing strategies you can use to make a difference in your practice.  Listen to this episode to get actionable adv...

Part 3 Holiday Survival Series: The Magic Beyond Social Media & Email 16.10.2025

Are you looking for new ways to make your esthetic practice stand out while building lasting connections with your clients this holiday season? In today's part 3 of the holiday survival series, Andrea and Taleesa are talking about the importance of building deeper connections with your clients beyond social media and email. They're giving you creative and actionable marketing strategies to help yo...

Part 2 Holiday Survival Series: Jolly, Not Jumbled – Our Exact Formula for Content Creation 09.10.2025

Have you been overwhelmed with the idea of marketing your esthetic practice during Black Friday and the holiday season? In today's part 2 of the holiday survival series, Andrea and Taleesa are giving you a detailed step-by-step blueprint on how to market your medspa this Q4 so you can plan, batch and execute your marketing without overwhelm.     Listen to this episode to get an...

Part 1 Holiday Survival Series: From Sleighs to Scrooges (Promos That Work & Don’t) 02.10.2025

Do you need proven strategies to make your esthetic practice’s Black Friday and Christmas promotions more successful this holiday season? Today, Andrea and Taleesa are giving you their most effective marketing strategies for Black Friday and Christmas, so you can plan ahead and avoid a stressful holiday season.  Join Andrea and Taleesa in this episode to learn proven ideas, common pitfalls, a...

Boo-st Your Bookings: How to Book Out October with Spooky Season Specials 25.09.2025

Are you looking for fun and effective ways to make your esthetic practice stand out and attract more clients this October? In today’s episode, Andrea and Taleesa are giving you strategies for leveraging the spooky season to boost your bookings and bring in more business during October. Listen to this episode before the Halloween season to get actionable tips you can do to make your medspa stand ou...

Inbox Overload: How to Make Your Q4 Emails Stand Out 18.09.2025

Are you looking for ways to make your email marketing stand out and drive results during the busiest season of the year? Today, Andrea and Taleesa are discussing how you can create a consistent and effective email marketing strategy for your esthetic practice during Q4, including how to plan content and prepare for Black Friday. Join Andrea and Taleesa to learn common pitfalls to avoid and practic...

The Secret to Consultations That Sell Themselves 11.09.2025

Having a well-structured consultation process for your medspa can transform both your client experience and the success of your esthetic practice. In today's episode, Andrea and Taleesa are chatting about the importance of having a consistent process for consultations and sharing how you can create a seamless and client-focused consultation process for your own esthetic practice.  Listen to t...

From Audit to Action: 15 Marketing Fixes Before the Holiday Rush 04.09.2025

Are you ready to upgrade your marketing strategy this month so your esthetic practice is fully optimized for a successful Q4? Today, Andrea and Taleesa are sharing the 15 key marketing strategies you should audit to help boost your visibility, engagement, and results heading into Q4. Join both Andrea and Taleesa to learn how to audit and optimize your esthetic practice’s marketing strategy across...

Touchdowns & Tactics: What Football Can Teach You About Marketing 28.08.2025

Have you ever wondered how the strategies and positions in football could help you win the game of marketing for your esthetic practice? In today’s episode, Andrea and Taleesa are comparing football positions to marketing tactics and sharing how you can improve your overall growth and client loyalty through better marketing. Listen to this fun episode to get tips on setting up a clear and practica...

Sweater Weather & Sold-Out Events: How to Make Fall Fun and Profitable 21.08.2025

Have you been stuck in a rut when it comes to hosting fun and successful events at your medspa?  Today, Andrea and Taleesa are talking about the importance of hosting events in Q4 and sharing some of their favorite event themes for October, November, and December.  Join Andrea and Taleesa to learn tips for planning, promoting, and executing successful events including how you can leverag...

We’re Not Anti-Chat Anymore… But We’ve Got Rules 14.08.2025

Are you curious how you can effectively—and safely—use ChatGPT and AI tools to enhance your marketing and business operations within your practice? In today’s episode, Andrea and Taleesa are diving into some of the best ways you can use AI in your esthetic practice to enhance your marketing and content.  Listen to this helpful episode to get tips on how you can use AI for your business withou...

LaLa Land No More: The Weekly Agenda That Keeps Us Sane(ish) 07.08.2025

Are you looking for a game-changing way to organize, connect, and boost productivity in your esthetic practice each week? Today, Andrea and Taleesa are discussing the benefits of their weekly executive meetings, which have significantly improved their business productivity and organization, emphasizing consistent scheduling and a comprehensive agenda.  Join both Andrea and Taleesa as they giv...

Christmas in July: Because No One Wants to Black Out During Black Friday 31.07.2025

Is the thought of owning a medspa during the holiday season stressing you out already? Today, Andrea and Taleesa are sharing practical strategies for esthetic practice owners to prepare for the holiday season so you can have stress-free Q4 that maximizes your business potential while preserving your peace of mind. Listen to this episode to get a roadmap for a lucrative Q4 holiday season that you c...

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