Smith and Crawford Company

Aesthetic Pulse

Business EN ↓ 113 episodes

Aesthetic Pulse is a weekly podcast hosted by Andrea Smith and Taleesa Crawford, founders of Smith and Crawford Company—a marketing agency dedicated to helping med spas, esthetician practices, and nurse injectors grow profitable, high-end aesthetics businesses. Each week, Andrea and Taleesa share real-world marketing strategies backed by years of experience helping clients in the aesthetics industry stand out, attract loyal clients, and increase revenue. From step-by-step guidance to guest interviews with industry pros, Aesthetic Pulse is your must-listen podcast for growing your medspa, build...

Author

Smith and Crawford Company

Category

Business

Podcast website

smithandcrawford.com

Latest episode

Jul 9, 2026

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Episodes

The SEO Glow-Up: Making Every Marketing Move Work Smarter 24.07.2025

Are you struggling to get your med spa noticed online without spending a fortune on marketing? In today’s episode, Andrea and Taleesa are giving you six creative and affordable SEO strategies to help your med spa get found online without spending thousands of dollars on marketing. Join Andrea and Taleesa to learn some budget-friendly SEO tactics that will boost your visibility on Google and Instag...

Be Our Guest… Disney Marketing Lessons You Didn’t Know You Needed 17.07.2025

Have you ever wondered how Disney characters relate to your medspa’s marketing strategy?  Today, Andrea and Taleesa are talking about different marketing strategies using Disney characters as metaphors and talking about how you can leverage different marketing channels effectively for your practice. Listen to this fun episode to gain insights into building a strong brand and discover how to a...

Make It a Hot Medspa Summer: Fun Ideas to Keep Clients Smiling 10.07.2025

Are you looking for some fun ideas to keep your clients happy this summer?  In today’s episode, Andrea and Taleesa are giving you 10 fun and engaging summer specific ideas to use at your medspa so your clients' experience is memorable and enjoyable.  Join both Andrea and Taleesa to get some fun and actionable summer ideas to enhance your client experience so you keep clients coming back...

We Put an Instagram Growth Challenge to the Test: Here’s What Worked (and What Didn’t) 03.07.2025

Have you ever considered joining an Instagram growth challenge and you’re wondering if posting more will increase your followers? Today, Andrea and Taleesa are going over their experience and results of the Instagram growth challenge they did on their Instagram business page including what worked for them and what didn’t.  Listen to this episode to learn valuable insights about content strate...

The Content System We Swear By: How We Keep Medspa Marketing Organized 26.06.2025

Are you tired of spending hours struggling to create social media content? In today’s episode, Andrea and Taleesa are breaking down their content system for aesthetic practices and talking about the importance of hiring a reliable assistant to manage social media content so you can focus on growing your practice.  Join both Andrea and Taleesa to get a step-by-step guide to outsourcing your so...

Organic, Boosted, or Paid? What Medspa Owners Really Need to Know 19.06.2025

Are you tired of spending money on marketing strategies that don’t work for your medspa?  Today, Andrea and Taleesa are talking about the pros and cons of organic content, boosting, and using ads for your aesthetic practice. Listen to this episode to learn which marketing strategy is the best fit for you and what will actually grow your aesthetic practice without wasting time and money. If yo...

Help Wanted: Why Every Medspa Needs a Local Right-Hand 12.06.2025

Are you drowning in daily tasks and wondering how to reclaim your time? Today, Andrea and Taleesa are sharing the benefits of hiring local assistants for your medspa versus hiring a virtual assistant. They’re also giving you a list of tasks you can outsource once you hire your own assistant that will help you grow your business with ease and boost your efficiency.  Join Andrea and Taleesa in...

More Than a Pretty Page: The Website Opinions That Might Ruffle Feathers 05.06.2025

Do you feel like your website isn’t converting clients like it should?  In today’s episode, Andrea and Taleesa are giving you their seven most controversial website opinions and sharing some of the common website issues they’ve seen when working with medspa clients.  Join Andrea and Taleesa to learn how to create a website that not only looks professional but also authentically represent...

The Summer Survival Series: Part 3 – Be a Community Pillar: Local Partnerships + Collabs to Grow 29.05.2025

Do you want to transform your medspa’s marketing strategy and become a pillar in your community this summer? In the final episode of their three-part series on the summer slow period, Talisa and Andrea are talking about the importance of forming local partnerships and how you can use these partnerships to build meaningful, long-term relationships with clients. Listen to this info-packed episode to...

The Summer Survival Series: Part 2 – Skincare Sale Secrets 22.05.2025

Are you wondering how you can boost your revenue during the summer slow down season?  In this part-two of a three-part summer survival series, Andrea and Taleesa are giving you strategies for selling more skincare products including how you can provide personalized skincare recommendations that build trust and address specific skin concerns with your clients. Join both Andrea and Taleesa to l...

The Summer Survival Series: Part 1 –Membership Plays That Work 15.05.2025

Are you wondering how you can continue to generate consistent income this summer?  In this episode 1 of a 3 part series, Andrea and Taleesa are giving you strategies to boost your revenue during the summer slow period, specifically focusing on the benefits of memberships and recurring revenue.  Join both Andrea and Taleesa to learn the different types of memberships, including the best w...

Snap, Show, Sell: The Secret to Perfect Before & After Photos 08.05.2025

Have you ever wondered how you can use your before and after images to make potential clients run to book a treatment instead of scroll past? In this episode, Andrea and Taleesa are diving deep into the art of creating show-stopping before and after images that can transform your practice's marketing strategy.   Join both Andrea and Taleesa to learn the steps to creating compelling visua...

Content That Clicks: How to Turn Followers into Ride-or-Die Fans 01.05.2025

Have you been wondering what you can add to your content to turn your followers into your biggest fans?  In this episode, Andrea and Taleesa are giving you clear strategies for improving your social media marketing, so you can create and foster a community with your followers.  Join both Andrea and Taleesa to learn how to create a memorable online community so you can keep your followers...

Cue the Confetti! Our 50th Episode Marketing Celebration! 24.04.2025

Today we’re celebrating the 50th episode of the podcast!  In this special episode, Andrea and Taleesa are giving you 50 rapid-fire marketing tips they’ve learned over the years for aesthetic practice owners, covering everything from social media strategies and branding to client relationships and business growth.  Listen to this milestone episode to get actionable insights to help you im...

Words That Work: The Art of Selling Medspa Services with Ease 17.04.2025

Are you in a rut when it comes to marketing your medspa? Today, Andrea and Taleesa are diving into why creative marketing is so important and how you can balance educational content with entertainment to attract your ideal clients and keep them coming back for more.  Listen to this episode to get all the inside tips for making your content engaging and relatable beyond just traditional educat...

Likes Don’t Pay the Bills: The Vanity Metrics That Actually Matter 10.04.2025

Are you wondering if your social media and email marketing efforts are actually working? Today, Andrea and Taleesa are talking about the importance of understanding social media and email marketing metrics for your medspa business and breaking down the numbers.   Listen to this episode to get a better understanding of your analytics, what you should be aiming for and why you should be fo...

Is It Your Marketing… or Your Medspa? Fixing Hidden Barriers to Growth 03.04.2025

Do you want to create a memorable experience that keeps your clients coming back on repeat?  In today’s episode, Andrea and Taleesa are giving you tips on growing your Medspa business beyond just marketing, and emphasizing why client retention is so important when it comes to growing your practice.  Join both Andrea and Taleesa as they dive into the insights of growing your business beyo...

From Prep to Post: The Secret to Flawless Medspa Photoshoots 27.03.2025

Is the thought of having a professional photoshoot giving you anxiety? Today, Andrea and Taleesa are talking about the importance of professional photo shoots, including why you should be prioritizing organic photos over stock images in your Medspa marketing. They’re also giving you their 10-step process for making sure you have a successful photo shoot, so you can get the most out of your time an...

Don’t Ghost Google: SEO Basics Every Medspa Should Know 20.03.2025

Does the idea of using SEO for your business confuse you?  In today’s episode, Andrea and Taleesa are talking about the importance of using Search Engine Optimization for your med spa, including how to use it correctly and practical tips on creating balance between SEO and user experience for your clients.  Join both Andrea and Taleesa to learn how to start using SEO the right way and ho...

Stop and Smell the Conversions: Q2 Strategies You Need 13.03.2025

Are you wondering what you should be doing with your content as the new quarter starts?  Today, Andrea and Taleesa are giving you some Q2 content ideas for your aesthetics practice, including fun themes you can use to get your audience engaged. They’re also giving you some practical tips for making content easy.  Join both Andrea and Taleesa in this fun episode to learn how you can take...

More Glow, More Dough: The Secret to Smart Add-On Services 06.03.2025

Have you been wondering how you can increase your sales without sounding like you’re constantly trying to upsell?  Today, Andrea and Taleesa are giving you smart strategies for increasing your sales by bundling services for clients and how you can use your marketing to highlight client outcomes.  Join both Andrea and Taleesa in this episode to learn how you can add value without compromi...

That Time We Almost Had to Touch Grass: 4 Lessons we Learned from the Almost TikTokpocalypse 27.02.2025

Were you freaking out when TikTok shut down?  In today’s episode, Andrea and Taleesa are chatting about the impact of the temporary TikTok ban and sharing the lessons they learned from it, including what you can do to make sure you’re building connections and community offline.  Join both Andrea and Taleesa to learn how you can diversify your marketing approach so you’re not dependent on...

Marketing Math: Why You Can’t Have It All (But You Can Get Close) 20.02.2025

Are you wondering what you should prioritize when it comes to your marketing?  Today, Andrea and Taleesa are talking about balancing time, quality, and cost when it comes to marketing  your aesthetic practice and how to make sure you're prioritizing what matters in your marketing.    Join both Andrea and Taleesa in this episode to learn how to develop an effective marketing str...

Don't Lose Your ASSets: The Business Essentials Medspas Can’t Afford to Borrow 13.02.2025

As a medspa owner, it's essential to own the core assets that represent your business. Today, Andrea and Taleesa are diving into the importance of maintaining control over key elements like your website, branding materials, professional photography, marketing collateral, and social media management and why you need to make sure you own these assets.    Join both Andrea and Taleesa in thi...

Pixel Perfect: Monthly Website Musts 06.02.2025

Is your medspa website feeling a little stale? Today, Andrea and Taleesa are giving you all the tips on what you need to be including on your website and explaining why it’s so crucial to keep it updated and looking fresh for your potential clients.    Join both Andrea and Taleesa in this episode to make sure your website makes a great first impression and attracts new clients.  If...

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