Advertising Week Europe 2024 in Audio

Join an insightful fireside chat focusing on the ways in which the gaming industry has mastered immersive storytelling across multiple media touchpoints. Cynthia Egan and Luis de la Cámara delve into successful collaborations between game franchises and other industries, influencer partnerships, leveraging game IPs, experiential events, and how non-gaming brands can leverage these learnings to del...

Learn about the new approach to consumer engagement that focuses on unlocking moments in motion. Paul Wright, Jackie Lyons, and Steve Mader discuss how brands can engage consumers through dynamic and emotional narratives. This session explores strategies for capturing consumer attention and delivering impactful messages that resonate with audiences on a deeper level. Speakers: Paul Wright, Head of...

Want to know how journalists decide which stories or bylines to run and how you should shape a 'pitch' to give you a shot at success? Then make sure you attend Propeller Group's panel at Advertising Week Europe titled 'Industry Journalists Tell All'. Hosted by Branwell Johnson, this year's panel features industry insiders sharing insights into what makes a compelling story and how to successfully...

WARC's newly released whitepaper, in conjunction with TikTok, examines the value of short-form video in supercharging the marketing funnel. Kris Boger and Thiago Correa discuss how brands can maximise impact across the funnel by leveraging TikTok's unique format. Learn about the strategies for driving attention, retention, and conversion on TikTok, and how to effectively integrate short-form video...

Explore the dynamic careers of Wes Nelson and Lemar as they discuss their seamless transitions from television to the music industry. Gain valuable insights on building a personal brand, leveraging diverse talents, and navigating the entertainment landscape. This session offers practical advice for creatives looking to diversify their careers and maximise their impact across multiple platforms. Sp...

Stacey Solomon shares insights on championing female-led businesses and the impact of partnerships in driving success and innovation in the beauty industry. This session explores the importance of supporting female entrepreneurs, creating impactful partnerships, and fostering innovation. Solomon discusses her journey, the challenges she faced, and her strategies for success, offering valuable less...

Discover why Pack Media is poised to become a critical tool for brands aiming to elevate their brand experiences. In this session, Paul Simonet and Bryan Crossland explain how Pack Media outperforms traditional digital media in attention, engagement, and ROI. Learn the strategies for fast-tracking your brand into the connected Pack Media world and see real-world examples of its effectiveness in dr...

A panel of experts discusses the future of AI in advertising, exploring practical applications, successes, and challenges of AI-driven projects. Joya Scarlata, Mara Dettmann, Jordan Willis, and Rafaella Bresson share insights on leveraging AI for enhancing marketing strategies, improving efficiency, and driving innovation. The session highlights lessons learned from various AI initiatives and the...

Explore the impact of political ads, deepfakes, and social media on consumer sentiment and election outcomes. Ariel Midwood presents research from AdvertisingWeek and Cint, highlighting how these elements shape public opinion and voter behavior. This session offers insights into the ethical considerations and challenges of political advertising, the role of deepfakes, and the influence of social m...

Learn from successful podcasters and content creators on building engaged communities through compelling content and effective branding strategies. Fearne Cotton, Giovanna Fletcher, and Jake Humphrey share their experiences in creating popular podcasts and fostering loyal audiences. This session offers insights into content creation, audience engagement, and branding, providing practical tips for...

Explore the impact of generative AI on the creative industry and how it is redefining the value of creativity. Matt Scheckner and Valeria Balero discuss the evolving agency-brand value equation in an AI-driven world. This session highlights the opportunities and challenges of integrating AI into creative processes, offering insights into how AI can enhance creativity, streamline workflows, and tra...

Discover how Sky Media has adapted to deliver seamless content across multiple platforms, enhancing viewer engagement and retention in the evolving media landscape. Dan Cohen and Nina Walsh discuss strategies for cross-platform content delivery, the importance of understanding viewer behavior, and the challenges of adapting to new media consumption patterns. This session provides valuable insights...

Discover how Spotify's innovative platform offers new opportunities for advertisers to reach consumers through interactive and visual experiences. Brian Berner and Massimo Marioni discuss Spotify's evolution, highlighting the platform's unique features that enhance consumer engagement. This session provides insights into the future of advertising on Spotify, showcasing how brands can leverage inte...

Alejandro Fosk of Comscore delves into the future of cross-platform measurement, unveiling innovations in digital measurement and emphasizing the importance of accurate metrics. This session highlights the challenges and opportunities in cross-platform measurement, offering strategies for leveraging new technologies to enhance measurement accuracy and improve media performance. Fosk provides insig...

Explore how conversational AI can enhance brand identity and product offerings, delivering personalized experiences at scale through chat interfaces. Nick Pringle and Rebecca Bezzina discuss the integration of conversational AI into digital ecosystems, highlighting its potential to create intimate and engaging brand interactions. This session provides insights into the future of AI-driven consumer...

An analysis of consumer culture, policy leadership, and business decision-making from The Washington Post's Power Index, featuring key insights from industry leaders. Amelia Simson and Phoebe Connelly discuss the latest trends and insights from the Power Index, highlighting the importance of understanding consumer behavior and leadership dynamics. This session provides valuable data and analysis t...

Join comedian Kae Kurd and presenter Suzie Bakos for an engaging conversation on career journeys, exploring the intersection of creativity, culture, and personal experiences. This session offers a unique perspective on the creative industry, highlighting the personal and professional challenges faced by creatives in London. Kurd and Bakos share their stories and insights, providing inspiration and...

Discover how King's in-house agency developed a customized GenAI tool to enhance creative marketing for Candy Crush, improving collaboration and efficiency. This session provides insights into the innovative use of generative AI in marketing, showcasing how King leverages AI to drive creativity and streamline processes. Learn about the benefits and challenges of implementing AI tools in marketing...

Chief Creative Officer John Schoolcraft and sustainability expert Thomas Kolster discuss Oatly's innovative journey in a post-purpose market. This session highlights Oatly's creative strategies and forceful responses to emerging trends. Learn about their commitment to sustainability, the challenges they face, and how they maintain brand relevance. The discussion provides valuable lessons for brand...

Unveil the diverse applications of AI in marketing beyond creative asset generation. This session, led by Ruth Mortimer and Salvatore Intranuovo, explores how AI can optimize marketing processes, workflows, and media spending. The speakers discuss the significant potential of AI in enhancing efficiency, improving decision-making, and driving growth. Their insights offer a comprehensive view of the...

Publicis explores their platform for real-time video creative optimization using AI and automation. Tushar Joshi discusses how predictive AI addresses challenges such as audience relevance and ad fatigue, enhancing media performance. This session provides insights into the practical applications of AI in optimizing video content for better engagement and effectiveness, showcasing how advanced tech...

Melinda Sponaugle of Activision Blizzard Media sheds light on the diverse gaming audience and their evolving behaviors. This session explores the different ways people engage with games, from casual to hardcore gaming, and the motivations driving their play. Sponaugle provides insights into the multifaceted gaming landscape, offering valuable data on player demographics and preferences that can in...

Explore the dynamic world of streaming media with insights from Magnite and Heineken. This fireside chat delves into how streaming is reshaping media consumption and influencing brand strategies. Julie Selman and Daniel Glynn discuss the future of streaming, the challenges and opportunities it presents for advertisers, and how brands can leverage streaming platforms to enhance their media plans an...

Explore how leading brands are harnessing AI to drive effectiveness, growth, and reach. In this session, experts from Google, Mondelez International, Vodafone, and Odeon Cinemas Group share their experiences with AI tools and strategies that have transformed their marketing efforts. Learn about the practical applications of AI in enhancing marketing performance, optimizing processes, and identifyi...

Uncover the expanding influence of retail media and digital out-of-home (DOOH) advertising in the omnichannel retail environment. This session, featuring insights from DPAA, Vistar Media, Alight Media, Assembly, and VIOOH, examines how these mediums are impacting consumer behavior and shaping marketing strategies. The panel discusses innovative approaches to integrating retail media and DOOH into...