Advertising Week Europe 2024 in Audio

Explore the future of retail with Tesco's innovative approach to the connected store. Learn how digital integration and advanced analytics are transforming the in-store experience. This session highlights the importance of blending physical and digital touchpoints to create a seamless customer journey. Discover key strategies for leveraging technology to enhance brand engagement, drive sales, and...

Unlock the secrets behind what broadcasters truly want in today’s dynamic media landscape. In this session, Bhav Chandrani, Justin Crosby, Claire Spiers, and Adam Middleton share their insights on sourcing, selecting, and funding the next big hits. Learn about the criteria broadcasters use to evaluate content, the role of branded entertainment, and the future trends shaping TV commissioning. This...

The economic reality of the past few years has favoured consolidation—one-stop shops are a good solution when resources are tight. This session explores the magic of culture-defining content and moments that transform customers into fans and brands into icons. Learn from experts how to stay relevant by leveraging Hollywood-style content and partnerships to create memorable brand experiences. Speak...

When asked what the word "museum" meant to them, 40% of children replied "boring". Yet, sparking creativity in children is key to their emotional, cultural and intellectual development. Dr. Helen Charman and Sophie Bendl discuss how Young V&A reopened its doors in 2023 to a new active space intended for children to imagine, play and design. Learn about the initiatives that make it the most "jo...

Helen Weisinger sits down with TUI's Global Marketing Director Toby Horry to discuss how adversity helped them develop an award-winning marketing team. Learn about the challenges faced and the strategies used to overcome them, building a strong and resilient brand. This session offers valuable insights into turning adversity into strength and achieving marketing success. Speakers: Toby Horry, Grou...

Join Claire Cronin, CMO of Chelsea FC, for insights on building a global sports brand, leveraging digital marketing, and connecting with fans worldwide. Explore challenges and opportunities in professional sports marketing from a marketing leader. Learn strategies for brand building, fan engagement via digital platforms, creating immersive experiences, navigating sponsorships, and adapting to indu...

Few brands manage to stay meaningful and relevant in the purpose space. Purpose guru Thomas Kolster and Clarissa Pantoja discuss Corona's journey and how the brand has stayed on the purpose throne for more than a decade. Learn about AB InBev's sponsorship of the Olympics with its no-alcohol brand Corona Cero, marking a new era for Corona reaching hearts and minds with purpose-driven marketing. Spe...

Join Lucy Marchington, Financial Times' Commercial Performance & Technology Director, as she covers the necessity and power of bespoke marketing strategies. Discover why traditional, broad campaign approaches fall short and how FT's tailored solutions—like brand safety and optimisation strategies—enhance campaign performance. This session provides insights into creating impactful, customised m...

Join DriveTribes' Richard Hammond and Dave Murdoch as they explore the keys to keeping communities growing through effective storytelling. Discover how brands can use storytelling to build and sustain engaged communities, transitioning stories from online to offline, and implementing marketing strategies that resonate with audiences. This session delves into the power of narrative in creating comp...

What do we consider quality content today and how do we create advertising strategies to support and benefit a cleaner ecosystem in the future? Andrew Casale from Index Exchange offers a raw and unvarnished take on MFA, explaining why efficiency, sustainability, and transparency should be core values of every media platform. Learn how to navigate the complexities of media quality in this insightfu...

Dive into a thought-provoking conversation with Madeline Argy challenging the status quo. Explore why authenticity and openness are the currency in marketing, especially when it comes to connecting with Gen Z audiences and how entertainment is becoming increasingly important to feel a sense of connectivity. This session offers valuable insights into building genuine connections and creating conten...

Brand legacy but with short-term ROI! This is a tall ask for any CMO in today’s turbulent world. Meabh Quoirin, Evelyn Tarkota, and Nicola Rusk discuss how CMOs have figured out how to win with foresight and tap into fast-paced culture and future bets. Learn about the strategies and insights from leading brands that are successfully navigating the challenges of modern marketing. Speakers: Meabh Qu...

In today’s fast-paced digital advertising world, creativity remains the main driver of campaign success. However, the full creative potential often remains untapped due to an overload of tedious production tasks that burden teams. Learn from Oliver Stewart how embracing automation and AI solutions can help marketing teams focus on creativity and strategic thinking instead of manual execution. Spea...

With more than three billion gamers worldwide, gaming isn’t just the future of sports and entertainment – it’s the now. Megan Cheong, Izzy Ashton, and Giulia Zacchini discuss the importance of connecting with the gaming community and how brands can leverage gaming to reach a tech-savvy audience. Learn strategies for engaging with gamers and creating impactful campaigns that resonate with this dive...

Step into the Always-On Creator Revolution and discover how brands can thrive in the fast-paced world of social media. Hosted by tech-powered influencer agency Kyra, this session features insights from Dan Elton, Devran Amaratunga Karaca, Caroline Hirons, and Meagan Kirkpatrick. Learn about the significance of an always-on marketing strategy, the power of influencers, and how to create continuous...

Dive deep into the gaming world and discover how its diverse audience and interactive nature cultivate positive moments, harnessing heightened attention and engagement. Jean-Baptiste Godinot explores how in-game advertising can create a significant positive impact for brands, enabling a highly engaged audience to form a strong connection with brands. Learn about effective strategies for leveraging...

More than 50% of people say they have experienced cyberbullying, with 36% also saying they've been victims of trolling, according to a 2022 UK study into online behaviour. Yet much trolling takes place on sites which are supported by major advertisers. This session investigates how the ad industry can make sure it is not funding hate. Ruth Mortimer, Nishma Patel Robb, Jake Dubbins, and Liz Fraser...

Join renowned activist, model, writer and broadcaster Munroe Bergdorf as she explores the importance of brands being brave and committed with their partnerships. Drawing from her own experiences, Munroe will discuss the transformative impact of genuine partnerships that prioritize values alignment and social responsibility. Speakers: Justin Girdler, Cofounder & Talent Manager, Diving Bell Grou...

Discover how LinkedIn and WARC are set to unlock the multi-billion promise of B2B marketing. Mimi Turner and Paul Stringer present groundbreaking new research revealing the latest B2B marketing trends, insights, and strategies that are reshaping the industry. Learn how top brands are leveraging LinkedIn to drive growth, engagement, and ROI, and get a preview of the B2B companion piece to "The Righ...

Unlock the secrets of transcreation in this insightful session featuring Jamie Maw and Rik Grant. Discover how creativity and the art of transcreation are vital for delivering impactful campaigns that resonate across different cultures and languages. Learn about the linguistic and cultural nuances that shape successful global advertising and explore practical strategies for implementing transcreat...

Join Adaora Oramah, founder of AMAKA Studio, for an exclusive interview on revolutionising the creator marketing landscape. Discover AMAKA Studio's journey, its partnerships with industry giants, and its mission to empower creators. Learn about the innovative strategies driving AMAKA's success and gain insights into building a thriving creator economy. This session provides a comprehensive look at...

Dive into the convergence of fashion, music, and culture as Irene Agbontaen, Chioma Nnadi, and Grace Ladoja lead a discussion on Africa's burgeoning influence on the global stage. Explore how the continent's rich heritage is shaping trends and setting the rhythm for cultural innovation worldwide. This session provides a platform for celebrating African creativity and its impact on global culture....

Whether you’re cracking the capital city or launching in Europe, conquering integrated media buying and planning is crucial. This session explores the key to scaling local campaigns for national and global impact. Industry leaders share insights on achieving seamless delivery across diverse markets, emphasising the importance of localised strategies within a unified media approach. Learn from expe...

Learn about harnessing creativity and programmatic power in Outdoor Advertising. Hear from the people behind some of the most impactful outdoor campaigns as they discuss contextual creativity, data-driven design, and innovative strategies. This session highlights how to blend creativity with programmatic buying to create compelling outdoor advertising experiences that resonate with audiences. Spea...

Discover how soundtracking is revolutionising content strategies for brands. This session, led by industry experts, discusses the importance of integrating sound into branding to enhance consumer engagement and create memorable experiences. Learn how brands can leverage sound to tell compelling stories and build deeper connections with their audience. Speakers: Kate Ingram, Director of Europe, Adv...