Advertising Week Europe 2024 in Audio

Join the iconic British band Take That as they reveal the secrets behind their storytelling success across multiple platforms. In this engaging session, Ruth Mortimer talks with the band about how they create compelling narratives that span albums, live performances, films, and unique fan experiences. Discover how Take That maintains a strong emotional connection with their audience through innova...

Navigate the complex advertising landscape of 2024 with top marketing experts. Join Emma Newman, CRO EMEA at PubMatic, and other industry leaders as they explore strategies for optimising media mix, addressing economic uncertainties, and balancing personalisation with consumer privacy. This session offers valuable insights into the future of advertising, providing actionable takeaways to enhance y...

Unlock the secrets to creating successful branded podcasts with insights from industry experts. Join Matt Campton, Millie Webber, and Eddie Scott as they discuss the key elements that make branded podcasts resonate with audiences. Learn about the creative processes, strategies for audience engagement, and the metrics used to measure success. This session provides valuable tips on how to effectivel...

Ever wondered what makes a major hit in entertainment? Join industry leaders as they dissect the elements of success for sequels, high ratings, and significant sales. Michael Iskas, Sharry Cramond, Melanie Leach, and Poppy Mason-Watts share their expertise on the critical factors that drive audience engagement and commercial success. This session explores the balance between creative storytelling,...

Dive into Coca-Cola's innovative marketing strategies driving accelerated growth. Javier Meza shares insights into the brand's approach to staying relevant in a competitive market. Learn how Coca-Cola leverages data, creativity, and customer insights to enhance its marketing efforts and drive business success. This session offers a deep dive into the tactics and strategies that have positioned Coc...

Is the advertising industry ready to confront the climate crisis? Join Rob McLaclan, Pauline Robson, and Fran Soares as they explore the critical intersection of advertising and sustainability. This session delves into the role of the advertising industry in driving positive environmental change, questioning whether current practices can align with the urgent need for climate action. Learn how fut...

Dive into the transformative power of authentic creator-brand partnerships. Industry experts Mesha Moinirad, Tim Hyland, Callum Ryan, and Zara McDermott discuss how genuine collaborations can amplify brand messaging and drive deeper engagement. Learn about the strategies for building and maintaining authentic relationships with creators, ensuring alignment with brand values, and leveraging creator...

Discover how connectivity is reshaping the role of the CMO in this insightful session. Industry leaders discuss the importance of integrating digital strategies to create a unified brand experience. Learn how CMOs can bridge the gap between technology and customer engagement, leveraging data to drive personalised marketing efforts. This talk provides actionable strategies for standing out in a cro...

Dive into the cutting-edge innovations transforming TV data and outcome measurement. Ruth Mortimer leads a discussion with industry experts Andy Beames, David Clouddale, and Sarah Robson on how advanced data insights are revolutionising TV advertising. Learn about the latest tools and methodologies that provide deeper understanding and more accurate measurement of TV campaign effectiveness. This s...

Explore the power of sports and entertainment partnerships in this dynamic session with leaders from Fuse, Vodafone, Pepsico, and British Gas. Learn how these collaborations enhance brand engagement and drive marketing success. This discussion covers the strategic importance of aligning with major sports events, the impact on brand perception, and the tangible benefits for businesses. Discover key...

Dive into the industry's obsession with measurement and its impact on marketing strategies. Ruth Mortimer and Tony Miller explore the balance between data-driven decisions and creative brand building. This session discusses the pitfalls of over-measuring and offers insights into finding the right balance to enhance both brand and business outcomes. Learn how to prioritise meaningful metrics and av...

Step into the future of digital branded content with insights from leading industry experts. Join Matt Ford, Rupert Britton, LA Ronayne, and Jordan Schwarzenberger as they explore the innovations reshaping the landscape of branded content. Learn about the creative strategies and technological advancements that are driving engagement and effectiveness in digital marketing. This session provides a c...

Explore the imperative for cross-media measurement in modern advertising. Paul Barnard explains why now is the crucial time to adopt unified measurement solutions that span across various media channels. This session highlights the importance of understanding consumer behaviour across different platforms and how integrated measurement can enhance media investments. Gain insights into the latest to...

Unlock the potential of zero-party data in modern marketing. Ruth Mortimer and Lawrence Horne discuss how leveraging customer-provided data can enhance marketing efforts and build stronger consumer relationships. This session offers practical strategies for collecting and using zero-party data, demonstrating its benefits over traditional data sources. Learn how to implement scalable zero-party dat...

Peek behind the curtain of British TV's biggest hits and understand how they’re evolving amidst the streaming wars. Industry leaders Katie Jackson, Francesca Alta, Jane Stiller, and Paul Davies discuss the challenges and strategies of staying relevant in a competitive market. Learn how British TV is adapting to the rise of streaming platforms, the impact of digital transformation, and what it mean...

Harness the power of first-party data to ensure accurate consumer insights. Simon Beedell discusses the critical role of first-party data in avoiding incorrect assumptions about consumer identity. This session provides strategies for collecting and utilising first-party data effectively, emphasising its importance in creating personalised and meaningful marketing campaigns. Learn how to build trus...

Explore the evolving concept of media ownership in the digital age. Industry leaders Tash Whitmey, David Muldoon, Adam Bishop, and Kim Ludlow discuss how traditional advertising is changing and what it means to be a media owner today. This session provides insights into leveraging new media opportunities, the role of data in advertising, and strategies for staying ahead in a rapidly shifting lands...

Uncover the latest tech breakthroughs set to reshape the marketing landscape. Gareth Owen, Jo Halliday, and Ruud van der Linden introduce three cutting-edge innovations that are revolutionising client engagement, healthcare marketing, and natural language interfaces. This session provides a deep dive into these transformative technologies, highlighting their potential to drive efficiency, enhance...

Unlock the strategies behind distributing brand-funded entertainment on a global scale. In this insightful session, Luci Sanan, Matt Rotondo, Dominic de Terville, and Anthony Newman share their experiences and tactics for achieving international success with branded content. Learn how to navigate the complexities of global distribution, from understanding diverse markets to leveraging partnerships...

Discover the strategic rebranding of Tether, the world’s largest stablecoin, as it expands into broader digital infrastructure categories. Learn how Siegel+Gale repositioned Tether to align with its evolving brand identity, highlighting the challenges and successes of this significant transformation. This session provides a deep dive into the principles of effective rebranding, offering insights a...

Discover the secrets behind creating hit entertainment podcasts for Millennial audiences with Jamie Laing, Sophie Habboo, and Jemima Rathbone of JamPot Productions. This engaging session explores the journey of building successful podcasts that resonate with Millennials, from content creation to audience engagement. Learn about the challenges and triumphs of podcasting, the importance of authentic...

Prepare your programmatic strategies for the future with insights on surviving the era of cookie deprecation. Drew Stein, Jenny Kirby, Manny Puentes, Seb Joseph, and Matthew Wike discuss the transition from third-party cookies to Curation 2.0, focusing on the importance of first-party data and contextual targeting. This session explores innovative solutions to maintain personalisation and effectiv...

Uncover the history and evolution of the "Dirt is Good" brand with VP of Marketing, Tati Lindenberg. This session explores the brand's journey over the past 20 years, highlighting its commitment to adaptability, resilience, and purpose. Learn how "Dirt is Good" has stayed relevant through innovative marketing strategies, strong brand values, and a focus on sustainability. This discussion provides...

Navigate the intricate world of compliance in advertiser-funded content with industry experts. Claire Prince, Laura Hopson, Diana Izzard, and Duane Dedman delve into the complexities of maintaining regulatory standards while delivering engaging and creative content. This session explores the challenges brands face in balancing compliance with creativity, providing practical insights and strategies...

Unlock the secrets behind why brands are flocking to gaming and virtual worlds to capture Gen Z's attention. Charles Hambro dives into the innovative strategies brands like Walmart, L'Oréal, and Gucci are using to build loyalty among Gen Z through immersive experiences. Discover the metrics for success and how these virtual environments offer unique opportunities for full-funnel marketing. This se...