Advertising Week Europe

Advertising Week Europe 2024 in Audio

Business EN ↓ 81 episodes

Dive into the heart of creativity and innovation with "Advertising Week Europe 2024 in Audio" a podcast series dedicated to bringing you the most compelling talks and panels from Advertising Week Europe 2024. Each episode features key insights from industry leaders who are shaping the future of advertising, marketing, and technology. Whether you're a professional in the field or an enthusiast eager to stay ahead of the curve, this series offers a treasure trove of wisdom and trends directly from the stages of one of the most anticipated events in the advertising world. Join us as we explore a...

Be sure to visit the podcast's website and support the creator: www.europe.advertisingweek.com

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Advertising Week Europe

Episodes

Watch More Music: The Power of Visual Storytelling 14.05.2024 30:12

Vevo’s Chris Wright and Claudia de Wolff reveal the untapped potential of music videos in creating compelling visual stories. This session explores why music videos are a powerful medium for artists to connect with fans and brands to amplify their messages. With creative insights from Erin Corrin-Alexis, the panel discusses how visual storytelling can ignite trends, influence consumer behavior, an...

Demand More From Your Data: Using AI to Drive ROI 14.05.2024 27:41

Dive into the future of data-driven advertising with insights on how AI can optimize media strategy and maximize advertising investment. This panel, featuring leaders from Addressable Media, Zenith, NewDigitalAge, DoubleVerify, Wavemaker, and Omnicom Media Group, discusses the use of AI to analyze vast data sets, improve media performance, and achieve higher ROI. Learn about innovative AI-driven s...

Unlocking Human Potential with the Power of AI 14.05.2024 20:08

Derya Matras from Meta delves into the transformative capabilities of AI in enhancing human potential across various domains. This talk explores how AI is revolutionizing creative development, messaging, and mixed reality experiences. Matras shares real-life examples of AI-driven initiatives that have significantly impacted communication and creativity, offering insights into the future possibilit...

TikTok's Summer of Sport: Creating Culture, Community & Conversation in 2024 14.05.2024 27:37

Discover how TikTok is revolutionizing cultural moments in sports, offering a platform for fans to connect and share experiences like never before. This session showcases TikTok's unique approach to sports engagement, transforming the way events like the Olympics are viewed and interacted with globally. With insights from Oliver Lam-Watson and TikTok's marketing leaders, the discussion highlights...

Who Gives a Sh!t About Sustainability? 14.05.2024 33:36

Unpack the deeper dimensions of sustainability beyond just reducing carbon footprints. This session dives into the significance of considering people, community, and the environment in sustainable business practices. George Bradt and Sophie Pemberton discuss why sustainable growth must integrate broader societal impacts and how businesses can adopt these practices for long-term success. Their conv...

You Can’t Solve the World’s Problems One Brand at a Time 14.05.2024 36:14

Rory Sutherland unveils a forgotten secret in advertising from the past 80 years, arguing that solving global issues requires more than just individual brand efforts. In this insightful talk, Sutherland emphasizes the need for a collective approach in branding to address broader societal challenges. He delves into historical advertising practices, discussing their evolution and presenting strategi...