ASI

Advertising Specialty Institute

Business EN ↓ 500 episodes

The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 25,000 distributors and suppliers throughout North America. ASI leads the industry in technology solutions, providing cloud-based e-commerce, enterprise resource planning software (ERP) and customer relationship management software (CRM). ESP Web is the industry's leading tool for sourcing hundreds of thousands of products. A family-owned business since 1964, ASI also provides online research, marketing, advertising opportunities...

Author

ASI

Category

Business

Podcast website

www.asicentral.com

Latest episode

Jul 10, 2026

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Episodes

ASI Power Summit Preview: Adapt Your Business to Thrive in Any Economy 16.09.2024

In a preview of her upcoming talk at the ASI Power Summit, renowned economist Dr. Mary Kelly discusses the state of the marketplace – and how promo products executives can steer their firms to success within it.

Promo Insiders: What A Blind World Trade Center Survivor Can Teach Business Leaders 11.09.2024

On September 11, 2001, Michael Hingson, who’s been blind since birth, escaped the World Trade Center by navigating 78 flights of stairs with his then guide dog Roselle. Now, he shares his story – and the many lessons he’s learned about teamwork, facing fear and trust – with audiences around the world. He’ll be a speaker at ASI’s Power Summit in October.

Promo Insiders: The Big Takeaways from ASI Research’s 2nd Annual European Promo Market Study 05.09.2024

The promotional products business is becoming more globally interconnected than ever. As such, don’t miss the key findings from this in-depth exclusive study on distributor performance in Europe.

Promo Insiders: Supply Chain Flash Points On The Eve Of The Holiday Gifting Season 29.08.2024

From strike threats to militant attacks, there is a lot in play. What does the disruption mean for the promo products industry in the final months of 2024? ASI Media editors Christopher Ruvo and Sara Lavenduski weigh in.

Gemline Execs Delve Into Product-Level Carbon Emissions Tracking Initiative 23.08.2024

Frank Carpenito, CEO and president of the Counselor Top 40 supplier, and Tim Behling, vice president of supply chain and sustainability, discuss the importance of getting a handle on Scope 3 emissions.

Promo Insiders: Points Of Convergence (and Divergence) Between The Print And Promo Industries 14.08.2024

Description: Andrew Titus, president of Counselor Top 40 distributor Fully Promoted (asi/384000) and his brother A.J. Titus, president of Signarama – both part of United Franchise Group – joined the Promo Insiders podcast to talk about the main similarities and differences between the print and promo industries, and how companies in the industry see the value in offering both.

Promo Insiders: Top Insights From Counselor’s 2024 State Of The Industry Report 08.08.2024

Description: Counselor Editor-in-Chief C.J. Mittica and ASI Sr. Executive Director of Research Nate Kucsma highlight the most interesting findings from our annual report and what it means for distributors and suppliers.

Promo Insiders: Exclusive Interview with Hit Promo’s CJ Schmidt, Counselor’s Person of the Year 25.07.2024

ASI Senior Vice President Michele Bell interviews Schmidt on his successes, big strategy swings, some notable misses and why he’s in it for the long haul.

‘You Have To Be Transparent,’ Says Counselor’s 2024 Sustainability Advocate Of The Year 25.07.2024

Albert van der Veen, CEO of XD Connects, discusses the importance of backing up claims of lower-impact promotional products.

Promo Insiders: Honoring Susan Lewandowski, Counselor’s 2024 Woman Of Distinction 25.07.2024

Lewandowski, general manager of BEL Promo (asi/39552), was instrumental in launching the ASI Shows in the 1990s and has become a sought-after industry expert and mentor.

In Conversation with Seth Inyang and Vinh Lieu, Counselor's 2024 Supplier Entrepreneurs of the Year 25.07.2024

Co-founders of Elemental Bottles Seth Inyang and Vinh Lieu chat with Sami Marshak, ASI's data analytics editor, about sustainability and future plans for their company, as well as winning Counselor's 2024 Supplier Entrepreneurs of the Year award.

Promo Insiders: Are Print & Promo Firms Capitalizing On The Legal Cannabis Opportunity? 25.07.2024

ASI Media editors Christopher Ruvo and Brendan Menapace discuss how to generate ample printing and promotional products business within the fast-growing marijuana market.

Promo Insiders: Why Natural Fibers & Dyes Are Key For Apparel Sustainability 17.07.2024

Eric Henry, CEO and president of TS Designs, a B Corp-certified sustainable apparel decorator in North Carolina, talks about his company’s many people- and planet-focused efforts, including its new Know Your Clothing initiative.

Promo Insiders: When Summer Turns To Fall 10.07.2024

ASI Media’s editors and interns discuss sales opportunities for Q3, look ahead to Q4 and try sweet and savory foods.

Promo Insiders: Supply Chain Flare - Ups Intensify 27.06.2024

A “perfect storm” of challenges is making importing more complicated and expensive, raising concerns about potential inventory issues and product price increases in the promo products industry.

Promo Insiders: Winning Promo Ideas For Summer 19.06.2024

ASI Media staffers share vacation memories, their favorite souvenirs and thoughts on how promotional products distributors can take advantage of the season.

Promo Insiders: Flying High In The Travel Market 12.06.2024

Dr. Jan Louise Jones, professor of Hospitality and Tourism at the University of New Haven’s Pompea College of Business, returns to the podcast to discuss the current state of the travel industry, growing travel trends and where distributors can look for opportunities to sell more promo.

Promo Insiders: How To Cure Your Addiction To Email 06.06.2024

Productivity expert Alexis Haselberger shares her top strategies to free you from the clutches of your inbox.

Promo Insiders: A Look Back On The Wild Proxy Fight For Control Of Gildan 30.05.2024

After being fired in December, Glenn Chamandy returned as president/CEO of the Top 40 supplier in late May, capping a corporate war that had lasted months.

Promo Insiders: Talking 7-Figure Sales With ASI Media’s Distributor Up-And-Comer Of The Year 23.05.2024

Rielly Troyer of Proforma Printhouse (asi/491465) is a promo products-selling whiz kid who generated over $1 million in annual revenue at just 23 years old. In this Promo Insiders, he offers insights into his success.

Promo Insiders: Catching Up With The 2024 Supplier Salesperson Of The Year 22.05.2024

Jessica Hiner of The Magnet Group shares why she believes it’s a badge of honor to be called “relentless” and shares some of her best sales tips.

Promo Insiders: Sales Inspiration With ASI Media’s 2024 Distributor Salesperson Of The Year 21.05.2024

Rose Sarro, VP of Sales for Promo Direct (asi/300477), explains how she gave up practically her entire client roster and was still able to achieve personal sales records.

Promo Insiders: Entrepreneur Ramon Ray On Making Human Connections In A Digital World 15.05.2024

Ramon Ray, a small-business expert and successful entrepreneur, will be giving a keynote address at the upcoming ASI Chicago show. In this episode of Promo Insiders, he talk about why it’s so important for sales leaders and company executives to connect with their clients on a human level and he shares tips for making a positive impact online and in person.

Promo Insiders: Standing Out From The Competition 08.05.2024

Samantha Strazanac, CEO and founder of Strazanac Solutions (asi/338036) and a newly listed ASI distributor, talks about offering a diverse menu of services and staying competitive in the midst of industry-wide M&A.

Promo Insiders: Tim Andrews & Dave Leskusky Offer Insights on the ASI, PRINTING United Alliance Deal 03.05.2024

Andrews, president/CEO of the Advertising Specialty Institute, and Leskusky, president of the Alliance, deliver in-depth perspective on how ASI’s acquisition of a promo-focused events and media portfolio from PRINTING United, along with a new partnership between the organizations, will benefit print and promo purveyors.

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