ASI

Advertising Specialty Institute

Business EN ↓ 500 episodes

The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 25,000 distributors and suppliers throughout North America. ASI leads the industry in technology solutions, providing cloud-based e-commerce, enterprise resource planning software (ERP) and customer relationship management software (CRM). ESP Web is the industry's leading tool for sourcing hundreds of thousands of products. A family-owned business since 1964, ASI also provides online research, marketing, advertising opportunities...

Author

ASI

Category

Business

Podcast website

www.asicentral.com

Latest episode

Jul 10, 2026

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Episodes

Promo Insiders: An Inside Look At The Acquisition Involving Showdown Displays & AAA Innovationsmp3 18.04.2024

John Bruellman, CEO of Showdown Displays’ parent company, and Jeffrey Nanus, president of AAA Innovations, discuss what the deal means for the firms and the promo products market, along with topics like M&A, supply chain and 2024 sales.

Promo Insiders: What Kind Of Branded Merch Do College Students Crave 17.04.2024

ASI Media editorial staffer Elena Hubert talks about hot trends and popular promo products among undergrads.

Sproutworld’s Michael Stausholm Talks Sustainability Trends 09.04.2024

Stausholm’s company makes pencils that incorporate a seed capsule that can be planted when you can’t write anymore with them.

Promo Insiders: Ready For Spring 03.04.2024

ASI Media’s Executive Editor Sara Lavenduski and Data Analytics Editor Sami Marshak discuss all things spring – including sales tips for distributors – and try out fun seasonal treats.

M&A Primer: Strategies for Buying or Selling a Promo Products Business 27.03.2024

Get powerful insights from Jamie Watson, one of the foremost experts on mergers and acquisitions in the industry, in this discussion hosted by ASI Media News Director Christopher Ruvo.

Strategies And Steers: Highlights From ASI Show Fort Worth 18.03.2024

The ASI Media team recaps the top trends and what both distributors and suppliers were saying at the show.

Promo Insiders: Is Myron On The Rise Again? 12.03.2024

Jeff Lederer, a merch market veteran, leads at investment firm that bought the Top 40 promo products distributor nearly a year ago – intent on making the company a powerhouse. Here, he discusses how things are going, including insights on a recent international acquisition.

Promo Insiders: A Deep Dive Into Boundless’ Acquisition Of Touchstone 06.03.2024

New Boundless CEO Aaron Hamer and Touchstone Founder Derek Block discuss the mega deal involving two Top 40 promotional products distributors, while offering insights on everything from industry M&A to the future of promo in a rapidly evolving marketplace.

‘Lost Arts’ And Customer Service Secrets With ASI Fort Worth Keynoter Bruce Himelstein 26.02.2024

Former Ritz Carlton Chief Sales & Marketing Officer Bruce Himelstein offer tips from his 30-plus years of success in the hospitality industry.

Dimensional Decoration: Why It’s Trending & How To Get Started 22.02.2024

Looking for the next big thing in branded decoration? You’ve come to the right place. On today’s episode, we’re joined by Kelly Walters, Content Strategy Manager at STAHLS’ (asi/88984) to discuss dimensional decoration: a trendy branding method that’s rising in popularity both in retail and the promo world. We’ll cover what dimensional decoration is, which client projects this method makes a great...

Pelican CEO JC Curleigh on Building a Brand Mission 22.02.2024

Pelican, which makes protective cases, coolers and drinkware, is offered in the promo industry by Top 40 supplier Logomark. As Curleigh puts it: “Pelican is the gear that protects gear, and we equip those on a mission.”

Promo Insiders: A Conversation with Mimi Brown, Keynote Speaker at ASI Show Fort Worth 13.02.2024

The sales, communication, leadership and influence expert will deliver a keynote address at ASI Fort Worth next month.

Promo Insiders: Culture-Building Strategies from Counselor Best Places to Work Companies 02.02.2024

Shelley Stewart of Red Promotions (asi/590025), Paul Cosaro of Picnic Time (asi/78065) and Brian Haner of Image Source (asi/230121) join Promo Insiders to discuss the ideas and strategies that helped place their companies on the Counselor 2024 Best Places to Work list.

Promo Insiders - The Numbers, Nuances & Stories Behind Promo's $26.1-Billion 2023 31.01.2024

ASI Senior Executive Director of Research Nate Kucsma and News Director Christopher Ruvo delve into the details behind promo’s successful but challenging year.

Introducing ASI Media’s Product Hub 24.01.2024

ASI Media editors discuss our new product-specific page, featuring showcases, trends, case studies and more.

Promo Insiders - Contending With Stress In Sales 16.01.2024

Mindfulness expert Joy Rains shares best practices for relieving tension on the job.

Recapping ASI Orlando: Product Trends, Inspiring Keynotes & Professional Development 09.01.2024

Excitement and energy for the new year abounded at the industry’s first big trade show of 2024.

Promo Insiders - Bold Promo Predictions for 2024 04.01.2024

The ASI Media editors peer into their crystal ball once again and forecast this year’s major developments.

Promo Insiders – The Stanley Quencher 21.12.2023

Nick Lateur of Top 40 supplier HPG talks about the insatiable demand for 2023’s must-have status symbol.

Promo Insiders - Beth Paretta 06.12.2023

Theresa Hegel talks with Beth Paretta, owner of Paretta Autosport, the first woman-owned, woman-driven team in the INDYCAR Series. Paretta will be a speaker at the upcoming ASI Orlando show in January.

Promo Insiders - Savannah Bananas 05.12.2023

Jesse Cole, founder of the super successful exhibition baseball team the Savannah Bananas, delivers unconventional insights that can help power a brand or business to the top. Cole is keynoting the ASI Show Orlando 2024.

Promo Insiders: Wisdom From Distributors Celebrating Milestone Anniversaries 17.11.2023

Owners and execs whose companies have lasted 10, 20 and 30 years share the lessons they’ve learned along the way.

Lewiston Strong: Geiger’s Jo-an Lantz on Leading in the Wake of Maine’s Deadliest Mass Shooting 08.11.2023

The tragedy occurred in the town that Lantz and the Top 40 distributor call home. Here, the CEO candidly discusses the impacts on her community and how to lead during a crisis.

Promo Insiders: Top Takeaways From the ASI Power Summit 02.11.2023

Brand authenticity, AI and industry sales were among the many compelling topics discussed at the event, which brings in top executives in promo.

The Social Angle, Episode 145: A Day in the Life of a Social Media Coordinator 01.11.2023

What’s it like to be heading up the social media of a Top 40 distributor? In this live Social Angle podcast, ASI Media’s Vinnie Driscoll chats with Elizabeth Purtell, of Overture Promotions (asi/288473), about what a day in the life looks like for a young social media coordinator. How much freedom does Elizabeth have to create content? What are the challenges and roadblocks? Find out this in this...

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