Advertising Specialty Institute

The CEO and founder of Evo3 Marketing discusses brand engagement through activations and events.

ASI’s Michele Bell and Nate Kucsma join this week’s episode of Promo Insiders to share key takeaways on trends and key findings from ASI Research’s fourth annual study of the European promo market.

Shawna Suckow, who will be speaking at ASI Chicago this July, shares tips for adding a human touch to marketing messages.

In Counselor’s inaugural episode of the Promo Insiders Deep Dive podcast, Digital News Editor Tara Lerman sits down with three experts to find out how promo companies can claim their tariff refunds.

The president of Sales Ink talks about guiding print and promo distributors to reach new heights

Stephanie Preston of PCNA (asi/66887) discusses the Counselor Top 40 supplier’s current trend forecast and what it means for the promo industry in the months ahead.

Damola Adamolekun, who will be the keynote speaker at ASI Chicago in July, talks about the power of “red carpet hospitality,” building company culture and maintaining consistent messaging across channels.

Aly Banholzer and Marshall Atkinson of ShirtLab talk about why artificial intelligence is a competitive advantage for the decorated apparel and branded merch industries.

Alissa Succi of Counselor Top 40 supplier Koozie Group (asi/40480) shares valuable insights gleaned over nearly 30 years in the promo industry.

The client experience executive for Score Promotions (asi/321353) shares how he went from a teenage warehouse worker for a distributor to a trusted partner for Fortune 500 companies.

ASI’s Michele Bell and Nate Kucsma take a deep dive into key insights on the international market from the 2026 Ad Impressions Study.

Today’s end-buyers are looking for more than just logos on a product: they’re looking for a full branding service that fits into their overall marketing strategy. On today’s podcast, Lizz Riedy, content marketing specialist at STAHLS' (asi/88984) explains how to speak to that need and how to adopt the “merchandiser mindset” needed to secure orders. Spoiler alert: It’s a lot easier than you think.

Proforma CEO Vera Muzzillo and Chief Strategy Officer Michael Roney discuss how one of the biggest distributor deals in promotional products history came together and why Safeguard was such a strong fit for the Counselor Top 40 distributor.

Lisa Hu, the founder of Lux & Nyx (asi/88973), shares her journey from a career in corporate finance to the CEO of her own brand, with product in both promo and high-end department stores – plus, what it means to her to sell work bags designed by women, for women.

Mark Pomerantz of SalesWisdom shares his tips on how to build a better sales program.

The CEO of PromoDirect discusses the company's growth from print catalogs to a full-service distributor for the digital age

Counselor’s Sara Lavenduski and Hannah Rosenberger discuss three important takeaways from the new data and what it means for promo companies doing business in Canada.

Walter Miska, new brand president of Counselor Top 40 distributor Fully Promoted (asi/384000) and Andrew Titus, president of United Franchise Group (UFG), discuss their vision for the franchise following some key leadership shakeups.

Dilip Bhavnani, chief operating officer at Counselor Top 40 supplier Sunscope, discusses the War in Iran and its impact on promo.

Counselor editors chat with leaders at three of the companies on the 2026 list to determine what makes them such great places to work.

The CEO of Red Swag made what could've been a dull job something memorable using print and promo.

Michelle Chen of Fossa Apparel (asi/55141) discusses macro forces affecting sourcing and the supply chain, and how she and her team stay in step with consumer and retail trends.

Julie Schneiderman of EcoStiks talks about sustainable merch, a new spin on brand activations, the “Skip the Lid, Savor the Moment” movement and more.

The VP of Swag at Radar Promotions discusses how she and her team can offer (almost) anything a campaign might require.

As he embarks on his new role, Mittal shares why ASI’s culture stands out, where he sees opportunity in a complex supply chain and how technology – especially AI – can help unify the promo ecosystem.