Advertising Specialty Institute

Ryan Cady, director of client success at Imprint Engine (asi/190620), tells the story of how one massive promotional campaign across more than 300 college campuses hit an 11th hour roadblock, but with the strength of his network and relationships, everybody ended up happy.

ASI Editors C.J. Mittica and Christopher Ruvo sum up the blitz of tariff news and how suppliers & distributors companies are dealing with it.

In this month’s episode, we delve into what the partnership between ASI & PRINTING United Alliance means for the print and promo industries – and what’s in store for the future.

Courtney Bills, CEO of Tactive (asi/299441), discusses the company's recent acquisition of Concept Prints Inc. (asi/166238), blending print and promotional products together to create "multisensory marketing for a digital world," working on e-commerce platforms with customers and more.

Gross, a marketing executive and competitive race car driver who also happens to be a C6 quadriplegic, will be a keynote speaker at ASI Fort Worth in March.

Scott Edidin and Scott Pearson of supplier 6AM Sourcing (asi/46173) discuss the promo industry’s opportunities in Mexico, following President Donald Trump’s swearing-in for his second term.

In this episode of Promo Insiders, Francis Pierrel, talks about moving from the luxury retail space to becoming the CEO and partner of LR Paris (asi/246857).

In the inaugural episode of Branding Together – a monthly video podcast hosted jointly by ASI and the PRINTING United Alliance – editors Theresa Hegel and Cassie Green discuss the most important things print should know about promo, and vice versa.

ASI Media’s Christopher Ruvo and Brendan Menapace sweep you through some of the most pertinent takeaways from promo’s first major trade show of the year.

Three ASI Media editors weigh in on industry sales, tariffs, AI and their guess for Product of the Year.

Jeffrey Schrimmer, president of Brighter Promotions, explains how promo firms can file a claim in the $5.5 billion settlement in an antitrust class action suit against Visa and Mastercard.

Mary Furto of Counselor Top 40 supplier PCNA (asi/66887) gives an overview of several consumer trends to watch in the months to come, and presents promotional product ideas in line with those trends.

Three ASI Media journalists share stories with important significance for the promo products industry that they believe deserve another run in the spotlight.

Convergence Corner: How One Proforma Owner Saw the Value in Print and Promo Together From the Start by ASI

Stephanie Stuckey, chair of Stuckey’s, a roadside oasis famous for its pecan log roll, provides tips and engaging tales that will you breathe fresh life into your business in this preview of her keynote at the ASI Show Orlando 2025.

Rusty Pepper of Taylor OnDemand shares tips for selling print to clients in six of promo’s top sectors.

Wayo co-founder and CEO Julia Xu joins ASI Media to discuss the tech at the heart of the supplier: AI. The company has built an AI model based on information about thousands of factories, with the goal of easing overseas product sourcing for the industry.

ASI’s top research executive and news director discuss the numbers and narratives behind the merch market’s third quarter, how Q4 is shaping up and what lies ahead in 2025.

Multiplai CEO Isar Meitis and ASI Director of Software Engineering John Young discuss how AI can transform your business and the best practices to start using it right now. To hear more from Isar: AI Business Transformation Course: https://multiplai.ai/ai-course/ The Leveraging AI Podcast: https://multiplai.ai/podcast/ Connect with Isar on LinkedIn: https://www.linkedin.com/in/isarmeitis/

AI, consolidation and the election dominated the discussion at this year’s event, which brings together the leaders of the promotional products industry.

ASI Media’s editors talk fall selling opportunities and taste-test unique snacks.

As the end-buyer research series wraps up, ASI Senior Executive Director of Research Nate Kucsma outlines a few key trends and takeaways from the study’s 26 market segments.

Jeff Butler, CEO of TrinityFix, delivers actionable tips to help get this essential aspect of business continuity correct in what’s a preview of his upcoming talk at the ASI Power Summit.

Lou Elliott-Cysewski of CoolPerx, a member of the Promo for the Planet Editorial Advisory Board, talks about greenwashing and how to avoid it – both in your own marketing and when dealing with other companies.

Millie Tadewaldt, founder of Brilliant (asi/146116) and a contributor to this year’s Counselor Gift Guide, offers her advice for selling in Q4 and the products that are proving popular this year.