Advertising Specialty Institute

In this month’s episode, we chat with Koell Collins of STBL Strategies about switching between the promo and signage/graphics industries and how to succeed in both.

Jackson Williams of Counselor Top 40 distributor American Solutions for Business (asi/120075) discusses the power of learning, holding a full-time job in college and what it’s like to work with his twin brother.

The Heavyweight Collection by BELLA+CANVAS (asi/39590) is bold and on trend. Today we’re joined by Cassie Stanczyk, Sr. Director of Sales at BELLA+CANVAS, who is sharing everything you need to know to sell these fashion-forward, retail-quality styles. We’ll discuss how the Heavyweight collection speaks to current consumer trends, how it fits and feels when worn and all of the decoration techniques...

ASI Media Editors C.J. Mittica and Christopher Ruvo and ASI Senior Research Director Nate Kucsma discuss exclusive sales data from ASI's latest surveys, and the outlook for the promo industry in Q2 and beyond.

As e-commerce and customer buying habits evolve, it’s important to stay nimble to keep your business as profitable as possible. In today’s podcast, we’re joined by Dave Conner, Content Director at STAHLS’ (asi/88984), who will teach you how heat printing technology is empowering decorators and distributors to profit from orders from any quantity and to produce more than just T-shirts on demand. We...

The CEO of Counselor Top 40 supplier World Emblem (asi/98262), whose business has a multi-continent footprint, gets candid on tariffs – and what his firm is doing about them.

Katie Kailik, national account manager at Peerless Umbrella (asi/76730) joins Promo Insiders to talk through why trust, communication and non-product driven conversations are key for building strong relationships and ultimately making sales.

The BAMKO (asi/131431) merch pro, who generated $18.5 million in 2024 sales, shared strategies for building up a customer base, benchmarking sales and more.

Lindsey Cole of Ethix Merch explains why sustainability initiatives ring hollow without a focus on the workers who produce products and building ethical supply chains.

Ben Grossman of SwagCycle and Mel Lay of Allmade Apparel talk about the progress the print and promo industry have made when it comes to sustainability – and where the biggest challenges still lie.

Dryvve and Bold Promo share their best advice and explain why rebranding was a necessary and welcome change.

Enrique Perez, president and founder of Hitex Marketing Group (asi/515762), tells the story of the company's journey into print as a result of following opportunity, and using its staff's imagination to create out-of-the-box packaging ideas.

ASI Media editors Sara Lavenduski and Hannah Rosenberger discuss the informational sessions on tariffs, classroom education with business experts, energizing keynote and trends from the bustling show floor.

Jodie Schillinger, Joelle Stahlecker and Jamie Johnson have all built careers at the Wisconsin-based Maple Ridge Farms (asi/68680) – inspired by their mother, Virginia Lemmer, who introduced her children to promo when she started her own career there nearly 40 years ago.

Dr. Mary Kelly, a renowned economist and U.S. Navy veteran, delivers data-backed insights to bring the economic picture into focus – and there’s better news that some may expect.

Oliver Kimberley, general manager of Quad’s managed services division, gives a behind-the-scenes look at the multibillion-dollar marketing firm’s new branded merchandise division, and where he sees the industry heading.

Ahead of Earth Month, Kris Robinson of Jackalope Creative shares tips for promoting sustainability with your self-promos and pitching eco-friendly merch to clients.

In this month’s episode, we chat with Rick Roddis, business unit president of Counselor Top 40 distributor Taylor Promotional Products, who talks about his career in print and promo – from lucky breaks to biggest mistakes.

Let’s talk on-trend, beginner-friendly decoration. On today’s podcast, we’re joined by Dave Conner, Content Director at STAHLS’ (asi/88984), who’s sharing everything you need to know about new-and-improved Chenille Patches and Flexbroidery Emblems. We’ll explain what these decoration methods are, why they’re so popular and how easy they are to try out for yourself, even if you never have before.

Josh Ellsworth of Stahls’ discusses the growing importance of on-demand decoration. *Please excuse the technical difficulties with our audio.*

What does it mean for apparel and sports uniforms to be female-focused – and why is that an important consideration for promo pros to consider when selling? ASI Media is joined by Cassie Stanczyk and Victoria Thomas of Counselor Top 40 supplier BELLA+CANVAS (asi/39590), as well as Marina Paul, founder of women’s sportswear brand SPRHRA, to discuss.

With a PhD in chemistry and past working for Coca-Cola, Dominique Downing relies on the scientific method to troubleshoot problems – and to drive an eco-friendly approach at her Big Frog Custom T-Shirts franchise.

ASI Media editors Hannah Rosenberger and Christopher Ruvo offer insights into how the employment phenomenon is impacting the branded merchandise business.

ASI Media editors Theresa Hegel, Sara Lavenduski and Hannah Rosenberger reflect on noteworthy promo campaigns, share sales tips for the spring and summer months, and taste-test interesting eats.

In this episode of Promo Insiders, Kate Nash of Raining Rose discusses the value of sustainability certifications, how to choose which is right for your business and where such certifications fall short in evaluating a company’s environmental and ethical efforts.