Advertising Specialty Institute

Dan Lunoe and Matthew Whitely from BAMKO discuss how the Counselor Top 40 distributor has expanded into commercial print, and how it incorporated its print side for a campaign for Dude Wipes.

In this episode of Promo Insiders, ASI’s president and CEO teams up with the president of PRINTING United Alliance to talk about the continued convergence of print and promo as well as why trade shows are so important for both professionals from both industries to attend.

ASI Media’s editors discuss the biggest topics from Counselor’s annual promo industry report, including tariffs, Q2 sales and top markets & products.

In this episode of Promo Insiders, CJ Schmidt and Jeff Roberts also weigh in on tariffs, tech, print on demand and other industry trends.

Maddy Alcala, president of Gooten, discusses the rise of print on demand and gives her best advice for print and promo professionals who want to implement the technology.

Get ready to learn everything you need to know to become a direct-to-film decoration expert. On today’s podcast, we’re joined by Jennifer Johnson, strategic account executive at STAHLS’ (asi/88984). We’ll discuss what direct-to-film decoration is, what sets it apart from other common techniques, how to ensure the best application results and how simple it is to get started.

The Grossman Marketing Group co-president discusses his company's growth into promo from print, and how color is everything when it comes to brand cohesion.

ASI Media’s editors recount their top takeaways and product finds from the signature promo tradeshow of the summer.

Justin Zavadil, president of American Solutions For Business (ASB, asi/120075), has earned industry-wide acclaim for his superb leadership and genuine Midwest nice approach to business.

Carleen Gray, CEO of GroupeSTAHL (asi/88984), shares her 35-year journey from customer service to the C suite and how she helped transform Stahls’ into a global leader in print on demand and other apparel decoration technology.

Mandi Rudd, director of new markets at Genumark (asi/204588), joins Promo Insiders to share where her dedication to service grew from – and how it shapes her life today, from involvement in both industry and non-industry nonprofit efforts to her commitment to using promo to make a difference.

ASI’s Michele Bell and Sara Lavenduski discuss the new online education platform available to ASI members, featuring tracks on sales, marketing, AI, ESP+ and more.

Billy Snyder, owner of Big Frog Custom T-shirts & More in Cumming, GA, offers valuable advice for budding industry professionals.

Brewery Branding Co. founder Jeremy Wood details how his distributor grew alongside the craft beer boom, leading to where they are now bringing a majority of their decoration in-house.

MediaTree, a supplier focused on selling branded gift cards, has recorded year-over-year sales growth of more than 80% so far in 2025. General manager Brian Duran attributes the substantial uptick, in part, to promo distributors having to get creative for campaigns where original plans were disrupted thanks to tariffs and other supply chain issues.

Olivia Borgula, a student at the University of Maryland and current intern with ASI Media, talks about promo-heavy events she’s attended lately and gives the inside scoop on what giveaways are popular on and off campus.

Help your clients tell their brand story with unique styles that are iconic from the start. We’re talking about the new Washed Collection from BELLA+CANVAS (asi/39590). In today’s podcast, we’re joined by Cassie Stanczyk, Sr. Director of Sales at BELLA+CANVAS. We’ll discuss everything you need to know to sell the most premium garment dye collection in the industry, including on-trend styles, thoug...

In this month’s episode, we chat with Lindsey Reid of emblm who bought her parents’ company Direct Printing and Graphics in March of 2020 and underwent a full rebrand last year.

ASI Media Editors Theresa Hegel, Sara Lavenduski and Hannah Rosenberger – plus Editorial Intern Chris Bao – discuss summer and back-to-school sales tips, and take turns trying sweet and savory eats to celebrate the new season.

ASI’s Michelle Bell and Nate Kucsma share key stats and analysis from the groundbreaking report that holds relevance for promotional products companies everywhere.

Ikey Bensimhon, CEO of Merch.com, discusses his past in print and promo, and how he got to where he is providing branded merchandise and print to some of the most recognizable brands in the world.

Tim Behling and Patrick Noonan, executives at Gemline and SanMar respectively, share insights every distributor needs to know regarding industry stock and how to navigate sourcing turmoil.

The vice president of sales for BrandCo. Marketing (asi/455385) delves into that and much more when it comes to having success in the worlds of branded merch and printing.

In this episode of Promo Insiders, Cheng of Redwood Classics Apparel (asi/81627) discusses the opportunities and challenges of upcycling in the promotional products industry.

The Native American woman-owned business combines print and promotional products together for campaigns that go much deeper than the ink on the surface.