ASI
Advertising Specialty Institute
The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 25,000 distributors and suppliers throughout North America. ASI leads the industry in technology solutions, providing cloud-based e-commerce, enterprise resource planning software (ERP) and customer relationship management software (CRM). ESP Web is the industry's leading tool for sourcing hundreds of thousands of products. A family-owned business since 1964, ASI also provides online research, marketing, advertising opportunities...
Where to listen?
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Episodes
Promo Insiders: Avoid Greenwashing and Grow Sales With Data-Driven Sustainability Practices 11.12.2025 15:39
Lindsay Hampson of ThisRock explains why sustainability is a must-have for promotional products distributors of all sizes and how taking simple steps to measure and mitigate environmental impact can help to save money and increase business.
Promo Insiders: How to Build an Authentic Brand with Atlanta Hawks CMO Melissa Proctor 03.12.2025 6:51
Proctor, the keynote speaker at ASI Orlando in January, offers her top tips for brand relevance and connecting to target audiences in a crowded marketplace.
Branding Together: Previewing the 2026 Sustainable Merch Summit 02.12.2025 52:50
Jay Busselle and Jeff Solomon of Branded Merch Network visit the show to look back on the inaugural summit and share a sneak peek of what’s planned for next year.
International Trade Negotiations, Supply Chain Destruction and the Legality of Trump's Tariffs 20.11.2025 13:31
In this episode of Promo Insiders, international trade and policy expert Babak Hafezi discusses modern supply chain challenges, the recent Supreme Court case on tariffs and what the future of trade could mean for promo.
Branding Together: Unboxing the Power of Custom Packaging 18.11.2025 45:40
Lauren Davis and Sean Doherty of Box Genie explain the emotional impact of a well-designed unboxing experience and explore some current trends in packaging.
Promo Insiders: Lessons From Starbucks, Taylor Swift & Other Viral Merch Moments 13.11.2025 24:20
In this episode of Promo Insiders, ASI Media editors break down some of their favorite “merch in the wild” stories of the past few weeks.
Convergence Corner: Harnessing Creativity & Finding Repeat Customers with Jeff Grippando 06.11.2025 17:52
The president of GBS BrandConnect traces his career from print beginnings to full-service present.
Promo Insiders: The Next 5 Years of Tech from the ASI Power Summit 06.11.2025 15:10
Tech futurist Sam Maule discusses the key takeaways from his Power Summit session on what to expect from now through 2030 in the areas of tech, AI and automation.
Branding Together: Reflections on M&A Activity With Rusty Pepper 03.11.2025 18:27
Rusty Pepper, head of global markets and partnerships at Taylor Corp., discusses mergers and acquisitions in an episode recorded at PRINTING United Expo in Orlando.
Promo Insiders: Reflections from PRINTING United Expo 2025 29.10.2025 22:43
ASI Media editors Theresa Hegel and Brendan Menapace discuss some of the biggest trends and takeaways from this year’s show, held Oct. 22 to 24 in Orlando.
Promo Insiders: AI, Tariffs and Highlights from the ASI Power Summit 23.10.2025 20:56
ASI Media’s editors offer up their biggest takeaways from the conference that brings together leaders in the promo industry.
Convergence Corner: Premier Press's Laura Mazy & Geoff Brown Talk Kitting Creativity & USPS Woes 16.10.2025 11:17
Premier Press transformed from print provider to full-service firm with the addition of promotional products.
Promo Insiders: Seasonal Sweets & Q4 Sales Tips 16.10.2025 26:08
In this episode, ASI Media editors Theresa Hegel, Sara Lavenduski, Tara Lerman and Hannah Rosenberger sample fall goodies and break down some tips for promo pros this gifting season.
Jeremy Picker Shares His Secrets to Creative Merch Design 09.10.2025 1:17:30
In this episode of Branding Together, the CEO and creative director of AMB3R, talks about how he got his start in the apparel and promo industries, and where he draws inspiration for his projects.
Promo Insiders: Economist Mary Kelly on Tariffs and Geopolitical Concerns 02.10.2025 9:40
Dr. Kelly will return to the ASI Power Summit in October to discuss the state of the economy after a tumultuous 2025.
Convergence Corner: Online Stores & Managing Inventory with Jennifer Lowry 30.09.2025 12:31
The senior account executive from Digital Marketing and Print Solutions traces her company's growth from catering to the restaurant industry to managing e-commerce for financial institutions.
Branding Together: The Latest Trends in Print & Promo 26.09.2025 8:43
In this mini-episode, co-hosts Theresa Hegel and Cassie Green chat about some of the biggest trends they’re seeing in the industry right now.
ASI Power Summit Keynote Preview: Tim Andrews & Sophia the Robot 25.09.2025 11:18
ASI CEO Tim Andrews in candid conversation with Sophia, the world’s most famous humanoid robot, previewing her keynote at the ASI Power Summit 2025, Oct. 12–14 in Scottsdale, AZ. Watch the conversation on AI’s promise, peril and future role in business. Learn more: https://members.asicentral.com/events/asi-power-summit/
‘Supply Chains Run the World’ & Other Expert Insights From Simon Croom 25.09.2025 20:20
In this episode of Promo Insiders, Simon Croom, a speaker at the upcoming ASI Power Summit, discusses how to build agile supply chains, navigate tariffs and cost challenges and why sustainability can’t be an afterthought.
Branding Together: Cutter & Buck’s Joel Freet Shares Journey From Intern to CEO 23.09.2025 1:01:35
Freet also discusses print on demand in retail and promo, the role of AI in operation, supply chain challenges and his company’s commitment to sustainability.
Convergence Corner: Fostering Growth Through Print & Promo with Dean Manzetti 18.09.2025 18:55
CDP vice president Dean Manzetti explains how he incorporated promo into his print business over the years, and remembers one case study that created customer engagement that yielded enormous growth for his customer.
Premium Apparel With a Purpose: How BELLA+CANVAS Combines Sustainability & Style 15.09.2025 15:46
BELLA+CANVAS (/39590) is committed to even more than creating the premium apparel you know and love. This iconic supplier is also leading the charge on sustainability and environmentally friendly practices, allowing you to provide your customers with clothing that’s both fashionable and good for our planet. On today’s podcast, we’re joined by Jenny Huynh, global sustainability manager at BELLA+CAN...
Promo Insiders: Inside BDA’s Acquisition of Harper + Scott 11.09.2025 26:15
Jay Deutsch, CEO of Counselor Top 40 distributor BDA (asi/137616), and Harper + Scott (asi/220052) co-founders Michael Scott Cohen and Jon Alagem join Promo Insiders to share why BDA’s recent acquisition of Harper + Scott meant “1+1=3” for both companies, as well their big aspirations for future growth.
Promo Insiders: Find the (Real) Decision-Maker 11.09.2025 11:21
Jason McCracken of Eagle Promotions (asi/185320) and an ASI Media 2025 Distributor Salesperson Finalist, offers tips for saving time and closing more sales by starting this important conversation early in the process.
Promo Insiders: PromoKitchen & the Importance of Mentorship 04.09.2025 17:03
Ashley Coulatti and Halle Moore, both “Chefs” on PromoKitchen’s board, join Promo Insiders to discuss the importance of mentorship in promo ahead of the industry nonprofit’s 15th birthday.
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