Advertising Specialty Institute

ASI Media’s Vinnie Driscoll is joined by Ellie Bathe, Chief Caffeinator at coffee supplier Logojojo, to discuss how she uses social media to create buzz for her brand, why humor and puns are important, and much more!

Unconscious communication is below the threshold of conscious awareness; it’s what we’re not paying direct attention to at a given moment. And yet, it can be just as powerful as what’s said out loud. That’s according to Stephen McGarvey, founder and president of Solutions in Mind in Oakville, ON. McGarvey, author of the new book “Ignite a Shift: Engaging Minds, Guiding Emotions and Driving Behavio...

In this Promo Insiders conversation, Steve Ehlert explains Arch Promo Group’s expansion goals, its management philosophy with the suppliers it acquires, and where it sees itself in the promo marketplace.

Kathy Cheng of Redwood Classics Apparel explains what it means to have a sustainable business model and shares strategies for suppliers and distributors looking to do the same.

Beyond that positive prediction, the CEO of HALO Branded Solutions delivers a bevy of insights on the current state – and future of – the market.

In the latest Social Angle podcast, ASI Media’s Vinnie Driscoll chats with Lisa Bibb and Chrissy Rodgers, moderators of the Promotional Products Professionals (PPP) and ASI Members Exclusive Facebook groups, respectively, about the challenges they face with monitoring large communities, how they determine and enforce rules, and much more!

A travel expert and a professor of travel and hospitality join the podcast to discuss the current state of the travel industry and occasions for promo products sales.

ASI Media’s Vinnie Driscoll is joined by Jenna Quaranta, VP of sales and business innovation at Knoss Apparel, to discuss how you can use social media to prospect for sales.

The ASI Media team unpacks the most interesting findings and trends in the promotional products industry from our annual survey.

Lisa Smith established her Texas company with a mission: to provide the best customer service and a flexible work environment.

ASI's Nate Kucsma, Chris Ruvo and Vinnie Driscoll discuss this year’s show during a live Twitter chat.

Owner Dan Townes shares stories and wisdom from decades of working in promo.

The chief strategy officer at Nadel reflects on her early days at the Top 40 distributor and her career trajectory that’s led her to become a beloved peer mentor.

Daniel Cardozo of Ethix Merch and Lauren Piller of Eco Marketing Solutions talk about strategies they use to convince clients to purchase sustainable products.

Theresa Hegel, Sara Lavenduski and Chris Ruvo give synopses of recent stories involving the supply chain, product trends, sustainability, apparel and more.

In this live Social Angle discussion -- recorded on June 30, Social Media Day -- ASI Media’s Vinnie Driscoll is joined by a panel of rock stars for an in-depth roundtable discussion about the state of social media in the promo industry. What does the industry do well? What can be improved? And what are the trends you should be mindful of? Don’t miss this important discussion!

Each year, the ASI State & Regional Sales Report gives you an exclusive look at promo sales across the United States. And unlike last year, the numbers in this year’s report are incredibly positive. All 50 states increased promo sales in 2021, and 30 of those states increased by double-digit percentages. The South and West posted growth of 16% and 13%, respectively, while the Midwest grew by 9% an...

From referrals and catalogs to content marketing and attending events, there are many ways a distributor can stay top of mind with current clients while also gaining new business. And one of the easiest – social media – can also be one of the most effective. In the latest Social Angle podcast, which was recorded from a live Twitter Space, ASI Media’s Vinnie Driscoll chats with Erin Rolo, marketing...

Now that summer is officially underway, it’s time for some serious discussion: Are you a born-and-bred beachcomber or more of an amusement park aficionado? And what’s your favorite treat to beat the heat? In this lively episode of Promo Insiders, ASI Media’s Theresa Hegel, Elieza Bague, Nyah Marshall and Brooke Bisceglia discuss their favorite vacation spots, taste test some summertime snacks and...

In the latest Social Angle podcast, which was recorded from a live Twitter Space, ASI Media’s Vinnie Driscoll chats with Britney Godsey, chief revenue officer at supplier Gold Bond, about why the business decided to rebrand and how long it took, their approach to social media, and much more.

Three successful industry executives deliver powerful strategies distributors can use to overcome the challenges of an economic downturn.

In this episode of Promo Insiders, ASI Media’s Sara Lavenduski and Theresa Hegel spoke with Elizabeth and Jennifer Grojean about the start of their company, their commitment to sustainability, the importance of self-care and how they give back to the community.

“Workwear” is an ever-evolving concept, especially as companies adopt hybrid business models with employees working both at home and in the office. As such, the corporate sector is leaning into the “casual” in “business casual”, seeking to provide their employees with comfortable garments they’ll feel good wearing during their 9-5. Leading supplier Vantage Apparel (asi/93390) noticed this change,...

In the latest Social Angle podcast, ASI Media’s Vinnie Driscoll chats with Matt LaWell, managing editor of GCI magazine, about how you can get started with monetizing your podcast, the keys to ensuring you continue to make money, and much more.

In the latest Social Angle podcast, ASI Media’s Vinnie Driscoll chats with John Morris, executive director of brand, about Club Colors’ social game, some of their fun initiatives, like the Monthly Sales Championship Belt, and the networks with the best ROI. Morris also dishes on the company’s approach to content creation ... and you won’t believe his answer!