Acupuncture Marketing School

Hey there, you're listening to the best of 2021. I’ve compiled some of the top episodes and I’m bringing them back. Whether you missed them the first time around, or you heard them and you need to hear them again, these are the most downloaded episodes for a reason. Enjoy. Ever wonder how the acupuncturist down the street has so many Google reviews? Getting more Google reviews for your acupun...

Hey there, you're listening to the best of 2021. I’ve compiled some of the top episodes and I’m bringing them back. Whether you missed them the first time around, or you heard them and you need to hear them again, these are the most downloaded episodes for a reason. Enjoy. This July, I launched a marketing campaign for eight days that ended up increasing my monthly patient numbers by one fort...

Hey there, you're listening to the best of 2021. I’ve compiled some of the top episodes and I’m bringing them back. Whether you missed them the first time around, or you heard them and you need to hear them again, these are the most downloaded episodes for a reason. Enjoy. Today I'm answering all your questions about virtual assistants: How do you find one? What can they do for you? How...

Welcome to the final episode of 2021! This week we're talking about the marketing strategies that were most effective in bringing new patients to my acupuncture practice in the past year. With each strategy I discuss why it was effective AND how I could improve upon it next year. Hopefully you feel inspired to adopt some of these for your own practice! If you missed it, definitely listen to t...

This week I'm sharing the marketing mistakes I made for my practice in 2021.  These are all the marketing strategies I tried that just did NOT work out. All the flops.  And perhaps not surprisingly, I’m really looking forward to talking about all of this with you. One of my goals is to help you become an even better, more confident marketer, and I think sharing my mistakes can be really helpf...

Today we're talking about how to manage your to do list, especially if you are feeling burnt out and overwhelmed.  If you’re one of those people whose to do list always seems to get longer by the end of day instead of shorter, this episode is for you. I feel you because I’m typically this kind of person as well! I'll be sharing some practical tips for making your to do list feel manageab...

Wondering how to structure your marketing for the last two months of the year? Are you ready for Black Friday, Small Business Saturday, and the holidays? If not, this episode is for you! I'm going to walk you through my Instagram marketing strategy for the rest of 2021.  I have some very specific goals and I’m going to be posting every day on Instagram to help me achieve them.  I’ll also be t...

Follow these easy steps to outline your marketing strategy for your practice. A marketing strategy the repeatable big picture that you can refer to whenever you need it. If you feel lost in the social media scroll or don't know what on earth to write about in your email newsletter, look back at your marketing strategy for instructions. I'm walking you through the process of creating it i...

Do you have anything you wish someone had told you before graduating acupuncture school? I bet you do! Today I'm sharing three big marketing concepts I wish I'd known before being dumped into the real world and starting my own business. 😆 Before we dive in, an exciting announcement! The scholarship competition for Acupuncture Marketing School is open. This week we'll be awarding th...

It’s officially fall and today I’m sharing four fall-themed ideas to boost your marketing this season.  Fall is refreshing for so many reasons – the start of school, the shift in weather, upcoming holidays, my birthday. 😉 It’s a great opportunity to roll out some new marketing to grab the attention of your community and increase patient numbers.  Plus it’s also the perfect time to prep your audie...

This July, I launched a marketing campaign for 8 days that ended up increasing my monthly patient numbers by one forth and increased my revenue by a third. I don't know about you, but August is usually the slowest month at my clinic. Patients are taking time to be with their families before school starts again, and appointments are not at the top of their priority list.  So this year, I wante...

Get more followers, email subscribers and patients by optimizing your Instagram bio! Today we're talking about two different structures you can use for your bio to help you get better results for your Instagram marketing. Your bio should make it clear who you serve, what you help them with, and what they should do next. And a strong call to action is essential. We'll talk about how to se...

Why do we always feel like we have to grit our teeth and push through marketing that we hate?  Great news! You do NOT have to do marketing you don't like. There are a million ways to get visible in your community, build trust and educate your audience. Out of a million methods, you only need to find what works for you.  And trust me, there is a marketing avenue out there that is a good fit fo...

This week we’re talking about mindset and how it impacts our marketing.  Why do we get in our own way with our marketing?  I’ve seen it over and over again. I bet that right now, you know what to do for your marketing. You have great ideas that would work... If only you put them into practice.  So why do we do that – hold back from taking actions we know would help grow our businesses?  Today we’r...

The number one question I get from my marketing students is, "How can get more local followers for my Instagram account?" A lot of people ask this because their followers are primarily their family, friends from acupuncture school, or people from the other side of the country. In other words, people who are unlikely to become paying patients. If this is you, you're not alone! I hear...

Welcome back! This week we're talking about repurposing content: what it is, why it's so helpful, and how to get started. If you're already familiar with repurposing content to streamline your digital marketing, high five! I hope this episode gives you some ideas for new ways to repurpose content. Repurposing content is basically taking something that you created for one digital pla...

Welcome back! ------- Before we dive in, I want to share that Marketing Ethics for Acupuncturists (2 NCCAOM PDAs in the Ethics category) is on sale this week for 30% off ! >> Click here and use code ETHICS30 to save ! My goal for this course was to make it: 1) Quick and easy to complete! 2) Interesting and fun, with info that we don't usually learn in an Ethics class. I know Ethics PDAs...

Ever wonder how the acupuncturist down the street has so many darn Google reviews, while you have only three? The secret to getting more Google reviews for your acupuncture practice is actually super simple, and I'm begging you to add this easy routine to your regular marketing calendar. There are only two steps for getting more Google reviews, and I can't wait to share them with you. Th...

Show Notes: Instagram Marketing for Acupuncturists Acupuncture Marketing School Join me on Instagram @michellegrasek Free Acupuncture Social Media Templates Support the show Curious about Acupuncture Marketing School , the online course for marketing beginners? Join me inside! Click here to learn more.

Are ideal patients found, or made? I've got to say, I think it's the latter! Let's talk about how to get patients who are already committed to acupuncture, before they even become your patients.  Those elusive, “ideal” patients who don’t require convincing about acupuncture. Patients who are ready to commit to a course of treatment, to invest in their health, and to make an effort a...

It's time to talk about a really common misconception about marketing: the worry that you’re annoying people with your marketing. I’ve been teaching marketing to other acupuncturists for almost seven years, and in that time I’ve taught almost 2500 acupuncturists, and I’ve discovered that there’s one thing that unites almost all of us – that we’re often afraid to annoy people by being visible...

Let's talk about how to make your email newsletters more effective, so you can get more patients on your schedule each time you send one.  The two most common questions I get from my marketing students are: How often should I send my email newsletter?  What am I supposed to keep writing about in each email? I know that a lot of people are worried they're going to be annoying people if th...

Hey there, welcome back!  Today we’re continuing last episode’s discussion of how to optimize your website to get more acupuncture patients. I put together a list of 5 things you can do to get better conversions from your website, and last week we actually talked about most of them, tips 1-4, in depth. So if you missed that, definitely go back and listen in, it’s episode number six.  The goal for...

If your website needs a refresh but have no idea where to begin, this episode is for you! I feel really strongly that the most important part of your website is the message you share and how you communicate it. It's about making a few essential tweaks to what you're sharing, to ensure it grabs the attention of your ideal audience and resonates with them. So that's the focus of today...

Welcome back! Today we're talking everything virtual assistants. How do you find one? What can they do for you?  How much do you pay them?  Can they write content for you? How much autonomy can you give them And more! 🎙️ Don't forget that Acupuncture Marketing School Podcast is now available on iTunes, Stitcher and Spotify! Click to subscribe: iTunes Stitcher Spotify Episode #5: Thinking...