Acupuncture Marketing School

Stop Chasing Algorithms and Start Answering Questions: Great Advice in the Digital Age Welcome back. Today I’m joined by returning guest Kali Edwards, founder of June Mango Design, a branding and website design studio that specializes in helping wellness professionals create strategic brands and websites that attract their ideal patients. Kali has worked with many acupuncturists and other healthca...

If you've ever looked at your profit and loss statement and thought, "My practice is making money, so why doesn't it feel like it?" this episode is for you. In this episode, I'm joined by Emily Bowie, partner at Thorne Advisors, an accounting and tax strategy firm that helps business owners improve cash flow, reduce taxes, and build long-term wealth. Emily does an excellen...

AI search tools like ChatGPT and Google AI are changing how patients discover local wellness providers, but what does that actually mean for your acupuncture practice? In this episode, I’m joined again by website designer Samantha Mabe of Lemon & The Sea to talk about what’s really working right now when it comes to showing up in AI-powered search results. We break down why strong SEO fundamen...

What if growing your acupuncture practice didn’t have to mean seeing more patients one-on-one every week? In this episode, I’m joined once again by Dr. Michelle Hamilton—doctor of Chinese medicine, owner of The Zen Den, and creator of Community Acupuncture School—to talk about creative ways acupuncturists can expand beyond the traditional treatment room model. Michelle shares how she evolved from...

If your Instagram is full of helpful content but not bringing in patients, this episode might completely shift how you think about marketing. In today’s conversation, I sit down with Instagram strategist Molly Cahill to unpack what is actually working right now to attract patients—without chasing trends or burning out on content creation. We dive into the foundational strategies that consistently...

If you’ve ever felt like patients are so close to booking, but just don’t take that final step, this episode is going to change how you think about your marketing and communication. Today, I’m joined by ghostwriter Nicole Bergstrom, who specializes in helping acupuncturists communicate more effectively with patients who are curious yet  still hesitant. We dive into how the right words, the right s...

If your marketing feels like it’s plateaued, it doesn’t mean your strategy is broken—it might just be out of balance. In this episode, I’m sharing a simple but powerful way to inject new energy into your marketing by shifting your focus for your acupuncture practice. I walk through why digital marketing and in-person visibility work best together (not separately), and how you can start showing up...

Most acupuncturists think they need to post more on social media to get patients. In reality, the problem usually isn’t consistency—it’s specificity. In this episode, I sit down with social media strategist Britt Cunningham, founder of Britt Social Media, to talk about why so many acupuncture clinic owners feel stuck posting content that only their current patients see. Britt and her team help cli...

What if you could bring in a few thousand dollars (or more) a year in extra income without adding more appointments or burning yourself out? In this episode, I’m sharing one of my favorite hidden revenue streams for acupuncture clinics: retail. Last year, my clinic brought in just over $4,000 in retail sales without using any kind of sales pitch or buying a ton of inventory that we couldn't a...

Are you stuck wondering whether you need a virtual assistant or a full-blown marketing strategist? You're not alone. I sat down with Deanna Martin, founder of Patrona Virtual Solutions, who specializes in helping wellness providers build marketing systems that actually make sense and attract patients consistently. Listen in as we explore the hiring opportunities you have, which is right for y...

Most of us in health and wellness are equipped with talent and passion — but not enough belief in ourselves. We often have the skills to run our practice, yet the action to do it all never comes. Vicky Shilling joins us in today's episode to dive into why self‑trust is the real missing piece in your marketing and practice growth. As The Trust Yourself Business Coach, Vicky has coached countle...

Does the thought of looking at your books give you a headache? Let’s change that. Finances can feel heavy, especially when you're running a heart-centered business and trying to balance passion with profit. In this episode, Kelly Marshall joins us to share how she helps conscious entrepreneurs get clarity and confidence with their finances. Kelly brings a refreshing, holistic perspective to b...

What if your marketing didn’t require constant posting or starting from scratch every week, and could take up a lot less time for a lot more payoff? In this episode, I’m joined by Jana Osofsky (also known as Jana O), marketing strategist for wellness practitioners and creator of the Blog First marketing ecosystem. We talk about writing content that meets people where they are, avoiding jargon that...

If you’ve ever felt like you’re shouting into a void on Instagram (posting, hoping for engagement, and seeing nothing in return), this episode is for you. I’m joined by Instagram marketing expert Molly Cahill. Molly works with acupuncturists and chiropractors, helping local, brick‑and‑mortar practices use Instagram authentically and strategically to bring patients through the door. We dig into why...

Have you ever felt like you’re doing everything right in your clinic, yet you still don’t have the practice you envisioned ? What if the missing ingredient isn’t more marketing, but a clearer bridge between where you are and where you want to be? In this episode, I’m joined by Dr. Michelle Wendling, chiropractor and business coach for wellness practitioners.  Michelle shares her refreshing approac...

Ever feel like SEO is a foreign language? You're not alone and you're not stuck. In this episode, Maria-Katerina Yohanneson joins us to highlight the power of link building that makes search engine visibility feel human and doable, especially for acupuncturists. We talk about what link building actually is, how it boosts your Google ranking, and how you can approach it in a way that feel...

Building a strong patient relationship begins long before they arrive at your acupuncture practice. In this episode, I’m joined by Dr. Josh Satterlee, chiropractor and founder of TrustDrivenCare. Josh shares the deeply personal story that inspired him to launch TrustDrivenCare, plus his mission to make sure that every patient feels comfortable and heard. We dive into how to create deep trust with...

Mastering the Instagram algorithm is nearly impossible, but the platform is still useful for marketing your acupuncture practice. In this episode, I’m joined by Instagram expert Molly Cahill, who specializes in helping acupuncturists and chiropractors use Instagram in a way that feels natural, strategic, and actually brings in patients. We’re diving into realistic Instagram strategies and what wor...

What if documenting every patient visit could take 80% less time, but still stay accurate, professional, and truly helpful? That’s what we’re unpacking in this episode. I sit down with my friend Jenn Collins (acupuncturist & founder of AcuHub) to talk all about Jane’s new AI Scribe, the built‑in tool that’s changing how acupuncturists are doing chart notes.  We walk through a mock patient visi...

A deep dive into the art of patient retention for acupuncturists with my business mentor, Ildi Arlette.  If you’re spending most of your energy chasing new patients, you might be missing the easiest way to grow your practice.  In this episode, I sit down with Ildi Arlette, founder of Results Continuum, who has spent over 24 years helping clinics across North America master the art of patient reten...

Your website can do more than just look pretty—it can bring patients directly into your acupuncture clinic. In my latest episode, I spoke with website designer and SEO expert Samantha Mabe of Lemon and the Sea about the real deal behind getting your website found and booked. What you'll learn: How to use local SEO to appear in searches like “acupuncture near me” without keyword stuffing. Why...

Is your acupuncture practice nourishing you or draining you? In this conversation, Dr. Michelle Hamilton shares how she built a $500K hybrid clinic, ditched the sliding scale, and created a business model that supports both access and sustainability. She breaks down the emotional and financial transformation behind her pricing structure, introduces the concept of the “Healer Martyr Matrix,” and of...

AI is changing SEO for local businesses like acupuncture clinics. Are you ready? Darcy Sullivan, founder of Propel Your Company, joins us for a super actionable conversation about what local SEO looks like today for wellness businesses, especially acupuncture clinics.  We cover updates to your Google Business profile, how AI is reshaping search behavior, and how to structure your acupuncture websi...

Today I'm sharing what strategies work well to market my cosmetic acupuncture practice.  Six years ago, I opened a new practice and took a leap - branding the practice with a focus on cosmetic acupuncture.  Over the years, I've created a lot of content around cosmetic acupuncture and tried a ton of different marketing strategies to bring new cosmetic acupuncture patients in my doors.  Th...

In today’s episode, I’m joined by Robin Valadares, a physical therapist and financial literacy educator with a passion for helping self-employed healthcare professionals—including acupuncturists—navigate their financial future. In this conversation, Robin shares: Actionable advice on debt strategies for acupuncturists Why it’s essential to start saving for retirement—even if the contributions are...