Michelle Grasek, MS, L.Ac.

Acupuncture Marketing School

Business EN ↓ 129 episodes

Ready to build a thriving, meaningful business? Learn how to market your acupuncture practice with confidence, serve more patients, and increase your income. Hosted by Michelle Grasek, practicing acupuncturist and marketing coach, this podcast delivers practical marketing ideas to help you increase your visibility in your community and change more lives with the incredible power of acupuncture. Visit michellegrasek.com for free marketing checklists and workbooks, and follow Michelle on Instagram @michellegrasek for even more marketing insights and ideas.

Author

Michelle Grasek, MS, L.Ac.

Episodes

4 | The Number One Thing Your Email Marketing is Missing to Help You Get More Patients 16.02.2021 24:00

Today on the podcast we're talking about one of my favorite topics: Email marketing! Specifically, lead magnets. Are you familiar with lead magnets? A lead magnet is usually a free PDF download from someone's website that you get in exchange for giving them your email. Typically lead magnets are educational in nature - they teach you something, answer a question, solve a problem you have...

3 | Use These Marketing "Rules" to Make Your Marketing More Effective 01.02.2021 14:44

These are core marketing concepts that everyone should know before they start marketing. In a perfect world I wish that every acupuncture school had space in the curriculum to dedicate one or two entire semester classes to marketing and practice building. However, we know that's not the way that the world works and so most of us never learned these basic concepts. But that's okay, that...

2 | Honestly, Why Target Market Really Matters for Your Marketing 01.02.2021 16:29

Target market and its companion, ideal patient avatar, get a bad reputation for being theoretical concepts with no place in "real-life" marketing. But guess what? They're actually super effective when you apply them correctly and make your marketing less work overall. Better results for less time spent marketing - that's the dream! Listen to this episode for all the details. ...

1 | Three Ways to Make Your Acupuncture Marketing More Effective This Week 31.01.2021 22:38

Welcome to the first episode of the Acupuncture Marketing School Podcast! I'm thrilled that you're joining me today. Today we'll be talking about three things you can do this week to really improve the effectiveness of your marketing. Because I think that we all want to spend less time marketing, more time treating patients, and of course, making more money. Let's dive into th...