Acupuncture Marketing School

Welcome! Today I’m thrilled to be talking with Clara Cohen, the founder of AcuPro Academy. You may be familiar with her – with a combined 300 thousand social media followers across multiple platforms, Clara is a proliferative and very dedicated content creator. But more than that, she’s both effervescent and inspiring. In her early 20s, Clara moved from France to Western Canada on her own, speakin...

Welcome back! This week I’m talking with Maika Endo, business coach and former owner of an award-winning spa in Beijing, which she managed remotely from 4,000 miles away. Maika has so much experience as a small business owner and a unique approach to building a business that sustains you while healing others. Born in Japan, Maika is currently based in Turkey and has lived all over the world includ...

Welcome back! Today I’m talking to acupuncturist Lindsey Thompson about making Instagram reels an effective and manageable marketing approach for your practice. I’ve been following Lindsey and her content creation online for a LONG time. At least 5 or 6 years. She runs multiple businesses, including a very successful private practice and an online nutrition program teaching patients how to integra...

This week I'm chatting with acupuncturist and practice growth strategist Mandy Grazter, who's based in sunny Australia. This is our THIRD attempt at recording this episode, and I'm thrilled it worked out. Our first two interviews were disrupted by an impossibly bad internet connection and a serious house flood, so it's a relief and a pleasure to finally bring you Mandy! Mandy h...

Today I’m talking with acupuncturist Godfrey Fayne all about Instagram. Godfrey recently graduated from the Pacific College of Health Sciences in California with his doctorate (congrats!) and in the last year of school, he decided to really lean into content creation for his Instagram account ( @gtheapprentice ), which is how I discovered his account. He shares fun and helpful Reels about Chinese...

Welcome back! Today I'm speaking with Nell Smircina, DAOM, an acupuncturist and advocate whose goal is to transform our industry. Dr. Nell is an advocate, practitioner and consultant. She's built and scaled her practice and is passionate about sharing lessons learned (and continued learning!). She's currently completing her Executive MBA, with the objective of continuing forward mov...

Happy Holidays! Today I'm talking with Ellie Cole, an acupuncturist in Oregon, about how to get more patient referrals from not just MDs, but all by biomedical professionals.  This is the third time I’ve interviewed Elie, and I'm always so grateful for how generous she is with her advice and suggestions on this topic. We really dig in deep in this episode and talk about: How to get in fr...

It's not too late to start marketing your practice for the holiday season.  There are still simple things you can do to get in front of your audience this month that don’t require a ton of planning in advance, including sending short and sweet email newsletters.  Today I'm sharing the emails I'll be sending to my email subscribers for the month of December.  I'll be sending one...

Welcome back! Today I'm excited to interview website designer and marketing expert Kali Edwards. Kali is the founder of June Mango Design, a creative studio that works with healers and holistic brands. Her own experience with acupuncture led her to work with wellness entrepreneurs. I think you'll like her because she has a lot of perspectives that resonate with East Asian medicine, inclu...

Welcome back! I've been on a bit of a hiatus, as you know, but interviews with fellow acupuncturists and marketing experts are on their way in November! Stay tuned. This week I'm sharing why I teach marketing, about the person who taught and inspired me, whether I have any formal education in marketing, and more. I say it all the time - I love marketing, and I love teaching it to fellow...

This episode is an invitation to embrace creativity in your marketing. Why? I hope this perspective helps you: - Enjoy your marketing more - Feel like it’s an interesting and thoughtful process instead of required drudgery that you have to get over with How do you put this into practice, the idea of injecting creativity and new ideas into your marketing? I've got practical tips and ideas for...

It's not too late to launch a summer marketing campaign! I know everyone's busy this time of year, so I recommend picking one or two of these ideas and running with them.   Some of these ideas are quick and very simple, others are more involved, so take what works for you, what inspires you, and what you have time for. And a quick note before we get started: The Acupuncture Social Media...

Today I want to share a few new ways of thinking about marketing to remove some of the pressure and negative energy that we often apply to it, as well as give you fresh new perspectives. Sometimes shifting our viewpoint about marketing and seeing it through a new lens can make a huge difference in our enthusiasm and commitment to it.  I find that these ideas are especially helpful if you're i...

Today we’re talking about a few of my best networking tips for introverts, or really anybody who doesn't love networking events. As an introvert myself, networking meetings are probably my least favorite kind of marketing, but I make myself go because I really do think they’re effective, and we’ll talk about why in just a moment. By and large I think that most acupuncturists - not all but mos...

Apologies for audio quality on this one, my friend! Today we’re talking about: 1) A relatively unpopular opinion that I hold about why you don’t need another acupuncture technique class. Ooh, controversy.  I have a good reason, I promise. We'll dig into my thought process behind that and what it has to do with marketing. 2) I'll share our scholarship winners, wohoo! 3) And I'll touc...

The doors are open for scholarship applications for Acupuncture Marketing School! We’re accepting applications for four days only, today Monday, May 9 through Thursday, May 12th, at 11:59 pm Central Time. In this bonus episode, we cover: How to submit your application for Acupuncture Marketing School Frequently asked questions Why I created Acupuncture Marketing School to begin with - a story that...

This week I’m excited to share a new marketing experiment that I’m trying in my acupuncture practice .  If you're a regular podcast listener, you know I always encourage you to think about your marketing as an experiment . And I love to think of my own marketing efforts this way. With any experiment, there's an understanding that it might not work out the way we want. It's just a fa...

Today we’re talking about the elusive concept of doing it all: in your business, your life, and doing it all well . I’ll be sharing four tips that help me manage my workload, not feel crushed by my to do list, and find some balance between work and personal life.  Before we dive in, a quick PSA: 🎉 Save 30% on Marketing Ethics for Acupuncturists ! This online class is on sale for 48 hours only. Th...

This week we’re talking all about marketing budgets for your acupuncture practice.  A few weeks ago, I gave a guest lecture at the Seattle Institute of East Asian Medicine all about digital marketing.  After the class, one of the students asked a fantastic question: “What is your average monthly marketing budget?”  And my really quick answer to that student was that I try not to spend too much mon...

It's not too late for spring-themed marketing at your acupuncture practice! Today I'm sharing eight spring marketing ideas to help you get visible in your community and get more patients on your schedule. Of course, this time of year I encourage you to incorporate themes like revitalization, the opportunity for a reset or a fresh start, spring cleaning, and even tax season (!) into your...

Ever wanted to try Facebook ads for your acupuncture practice but had no idea where to start? This week we’re covering some Facebook ad basics to help make your ads more effective and get a better return on your investment. We'll be talking about: Four categories of Facebook ads that I usually identify for acupuncturists How knowing your marketing goal helps you decide which category of ad to...

Last week, my Year of Email Marketing Templates for Acupuncturists was on sale and as a result, I got LOTS of questions.  Not just about the sale but about email marketing in general.  So today I want to talk about a few things that hold us back from email marketing, and all of the reasons why we really should lean into email marketing as acupuncturists, as small business owners in general.  I alw...

How do you know whether you should raise your rates at your acupuncture practice? Today I'm answering a listener question: "I raised my rates by $10 recently. I now charge $100 per treatment. How do I know I made the right choice?" This episode covers four things to consider to help you make this decision. Honestly, if you're already asking yourself this question, it's pro...

Today we’re talking about something that’s been coming up a lot lately for my marketing students, coaching clients, and in my own practice. It’s about setting priorities in your business.  I recently turned down a really good opportunity because it wasn’t in alignment with my number one priority for my practice, and that was tough.  Of course this time of year, goal-setting and priority-setting is...

Hey there, you're listening to the best of 2021. I’ve compiled some of the top episodes and I’m bringing them back. Whether you missed them the first time around, or you heard them and you need to hear them again, these are the most downloaded episodes for a reason. Enjoy. Do you ever feel like your only followers on Instagram are your mom, your friends from acupuncture school, or people from...