Acupuncture Marketing School

Welcome back! In this solo episode, I share my top five tips to make switching acupuncture EHRs smooth and easy. I also share (finally!) why I decided to switch to Jane. I switched to Jane a year ago and I've been meaning to share this episode for ages. At first I wanted to spend some time in Jane, maybe four months, to get used to it, before creating this episode. Times flies and suddenly it...

This week I’m talking with Dimitri Boules, an acupuncturist who built, scaled, and then sold a super successful acupuncture clinic with his wife in New York City to relocate his family and their practice to the island of Cyprus in 2021.  We talk about: What sparked their decision to leave everything behind and move across the world How they’re building their new acupuncture practice from the groun...

This week I’m talking with Kali Edwards, web designer and founder of June Mango Design Studio. She works on websites for wellness entrepreneurs and has built many acupuncturist websites, so I’m excited to talk with her about what makes websites for acupuncturists more effective in turning visitors into patients. In this episode, we discuss:  The ideal website layout to get the attention of potenti...

Today I’m speaking with Kenton Sefcik, an acupuncturist in Nova Scotia and the creator of TCM Graduate TV. TCM Graduate TV is a YouTube channel focused on helping new acupuncturists gain confidence in their clinical and diagnostic, communication with patients, building an acupuncture practice, and more.  In this episode, we talk about why he considers himself anti-marketing, what that means, how h...

Join me and Darcy Sullivan of the digital marketing firm, Propel Marketing and Design, as we discuss search engine optimization for acupuncturists. In this episode, Darcy and I talk about:  Why SEO is just like an Oreo cookie Why target market matters SO MUCH for great SEO How to choose keywords for your acupuncture website An easy tip for quickly improving location keyword density on your website...

Today I'm speaking with the founder of Acupuncture Media Works, Jeffrey Grossman. Jeffrey is an acupuncturist who first started acupuncture creating content for his clinic 20 years ago, way before it was trendy or a household phrase.  You're probably familiar with Acupuncture Media Works, which began by providing print marketing materials for your acupuncture practice. Since then, they&a...

Today I’m joined by Mandy Gratzer, an acupuncturist and business coach in Australia. Mandy is the host of the Acupuncturists Biz Hub Podcast as well as the host of the Business of Practice conference, a marketing and practice management conference just for acupuncturists being held in person in Melbourne Australia this year.  In this episode we discuss: How to think about marketing your acupunctur...

This week I’m talking with AI expert Jon Morrison about how acupuncturists can use AI in their marketing. If AI makes you nervous, or you feel like you have no idea how to use it effectively for marketing, you’re in the right place! In this episode we talk about: What kind of ethical dilemmas are people usually worried about regarding AI? Why it helps to think of AI like a brilliant, helpful assis...

Today I’m speaking with Jason Stein, an acupuncturist and business coach who's been in the coaching industry for over 25 years.  He works with acupuncturists and other wellness professionals to help them move the needle and build businesses that are aligned with their values and goals.  This is the FIFTH (!) time I’ve interviewed Jason in the last ten years, and he always shares practical ide...

This week I'm talking with Lex Lancaster, physical therapist turned digital strategy expert for health and wellness entrepreneurs.  We talk in detail about search engine optimization for acupuncturists and other local wellness businesses.  I love SEO and I learned so much in this conversation. I even made some updates to my website based on advice that Lex shares. 🙌 Hope you find it equally...

Today I’m talking with Gudrun Snyder, owner of Moon Rabbit Acupuncture in Chicago. She initially opened her doors in 2020 and made over $200,000 in her first year of acupuncture practice. Yes, in a pandemic.  She's been featured on Business Insider, which is where I discovered her, as well as Forbes, Instyle, NBC Chicago, WGN Chicago, Web MD, Shape, Bustle, CBS Radio, Real Simple, and more. I...

Welcome back! This week I’m interviewing therapist and business coach, Kayla Das. Have you always wanted to create an online course or other online revenue stream, but had no idea where to start? If that’s you, I think you’ll really enjoy this conversation with Kayla! I’m also a huge fan of both passive and active online income. I think harnessing the power of the internet to help supplement your...

This week I'm chatting with Roxanne Francis, award-winning psychotherapist, business coach and owner of a busy group therapy practice in Toronto.  Roxanne is also the founder of the Therapists' Lounge, a conference providing community and support for solo practitioners. And she's frequently featured in local and national media outlets, including Canada's well-known Breakfast Te...

This week I'm talking with Sarah Swanberg, acupuncturist and co-founder of Indigo Wellness Centers in Connecticut.  Sarah shares her journey of expanding from a solo practitioner into two multi-disciplinary wellness centers with 15 staff members.  In this episode, we talk about:  Creating a company culture that aligns with your values What marketing has worked for Sarah and what hasn't E...

This week I’m talking with Danielle Angela, a successful chiropractor, podcaster and business coach.  With over 15 years of experience with the ups and downs of running businesses and pivoting multiple times, she helps fellow wellness entrepreneurs build practices that are aligned with their values.  I’m sure you’ve noticed that the topic of alignment and preventing burnout has been coming up a to...

Today I’m joined by Dr. East Phillips. East is an acupuncturist, business coach, and former long-time professor at Pacific College of Health Sciences. She’s committed to helping others actualize their greatest potential and live with passion and enthusiasm. In her business coaching, East helps fellow acupuncturists build practices that are aligned with their goals and that bring them joy instead o...

Today I’m speaking with Liane Wood, a psychotherapist practicing in Ontario, Canada, and the founder of Psychotherapy Mastermind, which is an organization dedicated to helping therapists navigate entrepreneurship and learn to build successful practices. Liane’s first career was in insurance, so she has a unique perspective on helping practitioners navigate risk as healthcare providers. In this epi...

This week on the Acupuncture Marketing School podcast I'm talking with acupuncturists Tori Paide and Marla Peoples, who co-founded the clean skincare brand, TOMA Skin Therapies. They've opened multiple practice locations and currently run the Stillpoint, a wellness center that offers acupuncture, massage, and skincare. And they teach fellow acupuncturists how to do facial gua sha and mic...

This week I’m talking with Michelle Hamilton, founder of the online program, Community Acupuncture School. Michelle and I talk about how she opened her very first community acupuncture clinic outside on a patio, despite people’s advice not to do it, and how it was one of the best decisions she ever made. We also talk about: How Michelle built that patio clinic into a successful multi-practitioner...

This week I'm chatting with acupuncturist and business coach, Julie Bear Don't Walk. Julie has been a business coach in our industry for many years, as well as a successful practice owner. I really enjoy her approach to coaching - it's all about building a practice that fits your life. She focuses on systems, capacity, and scaling while avoiding burnout. Whether you're a solo p...

This week I'm talking with business strategist Joanna Sapir. Joanna works with holistic entrepreneurs (including plenty of acupuncturists) to help them set up structures and programs in their business that create more freedom for you, the practitioner. In this episode we dig in and talk about her unique way of helping wellness providers set up treatment programs that not only better support t...

This week I'm chatting with Maya Suzuki, acupuncturist, translator, and founder of the online program, ShinKyu University.  Maya trained in acupuncture in Japan and lived there for many years before returning home to the U.S. to open a private practice. She’s licensed to practice acupuncture in both Japan and the U.S. Inside SkinKyu University, Maya teaches fellow acupuncturists to improve th...

This week we’re talking about new perspectives on marketing to help you approach your marketing with enthusiasm and consistency so you can get more visible in your community and help more patients.  If you have trouble putting yourself or your business out there with marketing, then this episode is for you. I hope that one or more of these perspectives really resonates with you, feels energizing a...

Welcome! This week I'm talking with my friend, acupuncturist and business coach, Jason Stein.  Jason runs a private practice in Joseph, Oregon, and has a wide range of business and coaching experience in the last 25 years. Shortly after acupuncture school, he helped set up one of the first integrative medicine clinics in a Western hospital. He taught business classes at Oregon College of Orie...

This week I'm talking with Jenn Collins, founder of Acu Hub Virtual Receptionist services for acupuncturists.   *Sorry for the sound quality on this one! I'm editing the episodes myself and this was a little beyond my means to fix... but I didn't want you to miss on some great insights from Jenn!* If you're not familiar, having a virtual receptionist means that phone calls to y...