15 Minute Music Marketing

Do you ever feel like giving up? It can be disheartening at times as a DIY musician given that your growth and progression is often slower than you’d like.  On today’s deep dive we look at how you might need to ‘reframe’ your outlook, especially when if you are comparing yourself with to a major artist. Don’t forget to subscribe and tell your musician friends about the show too! A production...

Being a fan of a musician or artist can be a somewhat passive affair.  Ideally we want our fans to be engaged with ourselves and our music.  The more engaged they are, the more likely they will be to consume it and buy whatever else we are selling.  In today’s 30 Minute Music Marketing, Sheldon and Greg look at ten easy ways to get your fans engaging and interacting with your music...

Streaming is dominating the musical landscape and singles seem to be the basis to build your musical career.  But where does that leave EPs?  Should you even bother looking at albums these days if people aren’t buying them?   In today’s 30 Minute Music Marketing Deep Dive Sheldon and Greg look at all the options and offer some advice for the DIY musician on what to release and...

Many of the marketing activities that musicians use to market their music can cost a fair amount of money. In today’s 30 Minute Music Marketing, Sheldon and Greg give you an overview of some of the best FREE resources musicians can use to market their music. They are: https://www.canva.com/ http://artists.bandsintown.com https://tourbox.songkick.com https://www.tunestotube.com/ http://mailchimp.co...

Being a DIY Musician is a busy occupation or pastime, or at least it should be if you’re doing it right!. What happens when you can’t find the time to spend on all the aspects of being a DIY artist? What services should you be looking at taking on. In today’s 30 Minute Music Marketing Deep Dive Sheldon and Greg look at the reasons why you should be ‘hiring in’ and who you should be looking at taki...

Musicians make a LOT of excuses as to why they don’t market their music.  In today’s 30 Minute Music Marketing, Sheldon and Greg look at five reasons why musicians resist marketing with suggestions as to how to get around those issues. Don’t forget to subscribe and tell your musician friends about the show too! A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketi...

Festivals are a great opportunity for musicians to play in front of a new audience and establish yourself on the live circuit. However if you don’t have a booking agent and you don;t know who to contact at a festival how on earth do you get yourself on the bill?  In today’s 30 Minute Music Marketing Deep Dive Sheldon and Greg explore the research steps you can take to find festivals to play,...

A lot of musicians think that email lists are as outdated as MySpace and Bebo but they couldn’t be more wrong! In today’s 30 Minute Music Marketing, Sheldon and Greg look at why email marketing is so important for musicians, how to get one up if you haven;t got one and then how to get the best out of one.  It’s an essential episode. Some links for services mentioned in this episode: Mailing l...

Apple recently released Apple Music For Artists giving musicians stats on their music streams.  We already have Spotify for Artists and have access to data from YouTube, Instagram, Twitter and of course Facebook.  But what should musicians do with all this data and how can they use it to actually advance their career? . In today’s 30 Minute Music Marketing Deep Dive Sheldon and Greg give...

If you’re a DIY musician a well stocked merch table is essential to help you make the most money from your gigs and shows.  In today’s 30 Minute Music Marketing episode Sheldon and Greg give you fifteen essential merch tips which have been gained from years of merch table experience. Get ready to dive in! A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com...

Today’s Deep Dive was suggested by our audience and looks at release strategy for your music in today's busy streaming environment. As an independent musician how often should you be releasing new music?  We also look at whether there is a best/worst time to release new material. A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com 

You’re a musician not a salesperson, right?  As an independent artist you probably find it hard to convince people to come to your shows and to buy your physical merchandise.  Fear not because help is at hand.  In today’s 30 Minute Music Marketing episode Sheldon and Greg discuss the psychology of selling and the hidden techniques, triggers and influences that can help you in your q...

 Today’s Deep Dive follows on from our last episode which looked at how you can execute a 365 music marketing plan. In today’s show Sheldon and Greg look at the concept of the ‘fan bank’ and the benefits you can be achieve when you create content and ‘bank’ with your fans. Don't forget to rate and review the show on your podcast platform.  Don’t forget to subscribe too so you know when n...

 “What should I do every day to market my music?”  “As a musician what do I need to do on social media?”  “What sort of content should I be making around marketing my music?”  As a DIY musician you’ve probably asked yourself these questions a lot.  In today’s 30 Minute Music Marketing episode we offer you a 365 music marketing strategy so you’ll be able to market your musi...

 Today’s Deep Dive takes a look at an often asked question: How often should you be playing gigs in your hometown? Sheldon and Greg examine this topic from the perspective of a developing artist and Sheldon and discuss his own band’s experiences and how he uses the frequency of shows to help sell tickets.   Plus, tips on how to make your shows more of a unique ‘one off’ event. A producti...

Relationship building is one of the best ways to turn a casual music  listener into a raging superfan. In today’s 30 Minute Music Marketing  episode Sheldon and Greg offer four practical tips to help DIY musicians  build a strong relationship between themselves and their audience.  And  they won't cost you a penny!   A production of www.elusivecountry.club  Visit...

Today’s Deep Dive follows on in some respects from our very first Deep Dive (Should you pull your music from streaming).  We’re looking at how one performer (albeit in a different field) is using free content to build an online audience and what he’s been able to achieve ‘in the real world’ once he has established an audience online.  It’s pretty impressive and we think it’s the model th...

 Sheldon and Greg continue their delve into the world of Facebook ads for musicians.  Today we’ll be looking at how to identify a list of people who have taken an interest in your first campaign and how to retarget them on Facebook.  Make sure you’ve watched our earlier 30MMM episodes 8 and 9 before watching this episode.   If you’re interested in finding out more about Faceboo...

Sheldon and Greg continue their foray into Facebook ads for musicians.  Today we’ll be looking at how to create an audience (a group of Facebook users to advertise to) and how you can turn an existing post into an advert. Make sure you catch our earlier episode ‘Facebook Ads: What Musicians Need To Know’ before consuming this episode.   Watch this episode on YouTube here https://www.yout...

 As a musician at sometime or another, you’re bound to run into people online who take a dislike to what you do and create mischief and mayhem posting things which aren’t to your liking on your YouTube videos and social channels.  How should you  deal with it? Sheldon and Greg discuss some tactic you might want to use when dealing with these online haters. Have you had any issues wi...

 Facebook ads are one of the best ways for a musician to grow their audience and introduce their music to new fans but for the uninitiated they can be a difficult thing to understand.  Help is at hand  In the first of a multipart series Sheldon and Greg bring you up to speed with all the things you need to know BEFORE you start running a Facebook ad campaign; audience size, the best...

 Most musicians would like to get paid more for what they do.  Maybe they need to think of themselves more as ‘business’ to make that happen? In today’s Deep Dive, Sheldon and Greg discuss the benefits of looking at yourself as a business as well as an artist and gives some examples of the best ways to make money from live performance.  A production of www.elusivecountry.club Visit...

Why is it so hard to get paid the money you’d like for playing shows? In today’s Deep Dive, Sheldon and Greg examine at the ‘value’ or worth of live music looking at both its commercial value and artistic value.  We’ll also throw in a couple of tips as to how to increase your value so you can maybe start to get paid more for shows! Don’t forget to subscribe  to ourpodcast so you don't mi...

 We’re continuing our two part look into branding for musicians.    In part two Greg and Sheldon and Greg look at more ways for an artist to brand their music specifically looking at ‘personality’ and ‘values’ and how to use aspects of these to build that all important brand.   Remember to subscribe so you don't miss the next episode. A production of www.elusivecountry.club Vis...

 Branding is one of the least understood aspects of a musician's career.   In the first of a two part series Sheldon and Greg look what branding actually is, why it's so important for musicians and how your can actually start to 'become' a brand.  This episode also looks at how you can use imagery to start to build your musical brand. Remember to subscribe so you don't miss the next...