15 Minute Music Marketing

Releasing an album is a massive milestone for any independent musician and you want to get it right otherwise you’ll have spent a lot of time and money for nothing.  In today’s 15MMM Sheldon and Greg look at the three biggest mistakes a DIY musician can make and how to avoid them.  Essential listening.  A production of www.elusivecountry.club

So, you’ve got a song or a piece of content that is POPPING on the socials…what’s great but now what?  In today’s episode of 15MMM Sheldon and Greg talk you through the five things you need to do in order to best capitalise on your success.   A production of www.elusivecountry.club

The world seems to focus on new music and streaming services want you to create and release a lot of new music.  On today’s episode, we’ll examine whether you REALLY need to be constantly releasing new music, and if you don’t,  what should musicians be focusing their marketing efforts on instead. A production of www.elusivecountry.club

AI and Chat GPT are the hot topics in tech at the moment but can they be used to help market your music?  In today’s 15MMM, Sheldon and Greg show you how to construct the best ‘prompt’ to get Chat GPT working effectively and then give you several ways it can help with your marketing including: Writing a music marketing plan https://bit.ly/46fc1I2 Write an artist bio https://bit.ly/3XdqDDT Suggest...

We recently had a tweet go viral at 15MMM reaching over 1 million people! Part of that success was due to the fact that a ‘creed’ was employed as part of the overall social media strategy.   In today’s 15MMM, Sheldon and Greg explain what a creed is, how you can go about creating one and how you can put it into practice for your marketing. Essential viewing for independent musicians who want to bu...

In the second of our short series we dip back into the topic of making and selling merch if you’re a musician who has never sold merch before. In this episode you’ll get our advice on what to sell if you’re starting out, how much to sell it for and other great start up tips from a musician that’s been successfully selling merch for more than 15 years. A production of www.elusivecountry.club

As an indie musician if you’ve built yourself even a modest engaged audience and you’re not making any merch then you’re leaving money on the table. In this first of two merch themed 15MMM episodes we’ll tell you why DIY musicians should have a merch strategy, what ‘level’ you should be at before you start selling merch plus some logistics you need to think about before you start thinking about ma...

TikTok is supposed to be a brilliant tool for marketing music but lots of musicians find that their music and content doesn’t ‘pop’ on the platform. Sheldon recently posted three music TikToks that collectively had 2.5 million views in just a week! In this episode of 15MMM we’ll tell you the secret sauce so you can also use these techniques . You’ll learn how descriptions, contextualisation and re...

A lot of music fans are financially challenged at the moment and they might not be in a position to come to your current shows or buy your latest item of merch. On today’s 15MMM we’re going to give you seven suggestions where your audience can still help your music career and they won’t need to spend any money in the process! A production of www.elusivecountry.club Download this episode as an audi...

We’re back after a break and with a new mission: All you need to know about marketing your music, now in just 15 minutes! Want more Spotify streams?  Music marketing experts will probably suggest you need to run social media ads to your Spotify page.  In this episode we’ll give you two big reasons why that’s a BAD idea and suggest what you might want to do instead for a better long term...

Stranger Things has been very beneficial for Kate Bush, introducing her to a whole new audience. This is one of the benefits of trendjacking, putting your music alongside a popular trend which will aid its discovery. On today’s 30MMM, Sheldon and Greg have a deeper look at trendjacking and identify more ways you can use it to bring your content to a whole new set of eyes and ears.   Links men...

After being a reluctant TikTok user, we finally embraced the platform and as a result we have tens of thousands of followers and videos with millions of views.  On today’s 30MMM, Sheldon and Greg share their experiences on TikTokto give you a blueprint in all the ways that musicians can get the best out of the platform.

As DIY musicians we’re expected to do it all ourselves: writing, often the recording of our music, artwork and every single aspect of our marketing.  There are times where it can be all too much, especially if you have things going on IRL. On today’s 30MMM, Sheldon and Greg share five tips  to help you avoid music marketing burnout.    A production of www.elusivecountry.club Vi...

As a DIY musician, you’re always creating content to push on your socials but have you noticed how your music content ften operforms worse than the rest of your content.  Why is that?  On today’s 30MMM Sheldon and Greg look at the reasons why that is and offer some solutions to help you try and create the music content which will perform better on your socials.   A production of www...

Are you a musician who has avoided TikTok?  Isn’t it just videos of people dancing?  Can it really help your music career?  In the latest episode, Sheldon and Greg look at TikTok from the perspective of the reluctant musician who really DOESN’T want to use it. We’ll tell you how it works, how to grow on the platform and how Sheldon went viral with a video with 1.5 million views. We...

It’s the start of a new year and there’s no better time to try new strategies to get your music out there. On today’s show Greg and Sheldon discuss five marketing ideas and strategies that you might want to try too to bring your music and shows to new people in 2022.  What are YOU doing that’s new in 2022? A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.co...

In the UK live shows and festivals are returning.  Sheldon has recently been on a judging panel for musicians wanting to play a local music festival and he’s noticed a LOT of mistakes being made. Today’s show gives you five essential tips on how bands and artists can succeed in their festival applications. You should be able to use some of these tips when approaching venues and promoters for...

It goes without saying that you probably have a Facebook page for your music but have you thought about creating a Facebook group? In this episode of 30MMM Sheldon and Greg examine the ways that a Facebook group might benefit your music career, how to get people to join, what to post and how you can use it to make money too! A production of www.elusivecountry.club Visit Our Website www.30minutemus...

Pandemics aside, gigging and playing live shows is where a musician is supposed to earn a large amount of their income.  So why do some ‘mid tier’ artists with record deals and modest fanbases claim that they lose money from touring?  In this episode of 30MMM Sheldon and Greg look at the reasons why larger artists often fare worse than smaller DIY artists and give you tips to make sure y...

Running paid traffic ads on social media is a great way to tempt people to listen to your music on streaming services but you can make a lot of mistakes in the process.  In today’s episode Sheldon and Greg look at the three most common mistakes they see on Instagram when musicians advertise their music and offer some handy hints and tips when running ads of your own. A production of www.elusi...

For the first time ever we’re not talking marketing on 30MMM! Despite being massive advocates of the DIY musician ethos Sheldon and Greg wonder whether it’s ever worth signing to a label, large or small.  We weigh up all the pros and cons and you’ll also find out whether WE would sign to a label! It’s enlightening stuff! A production of www.elusivecountry.club Visit Our Website www.30minutemu...

Getting countless people to share your content without you asking so you reach a bigger audience is the dream of every DIY musician. On today’s 30MMM Sheldon and Greg look at the science of sharing and what makes people share content online.  They’ll also examine if it’s possible to reverse-engineer your content to ‘bake in’ that virability.   Sheldon and Greg also discuss The KLF’s manu...

After something of a hiatus...we're back! You need every little help to market your music right?  What if I told you you could use the world around you to help your music reach a bigger audience.  Welcome to the world of trendjacking.  In today’s show we’ll tell you what it is and give you examples on how you can use it to get people more interested in what you do. A production of w...

Have you thought about doing a paid, ticketed ‘pay per view’ stream for your audience but been put off because you don’t quite know how to promote it? Well, Sheldon has just promoted such a show and in this episode he and Greg discuss the main marketing takeaways from the experience including the main methods used to promote the tickets, when people are likely to buy their tickets and the groundwo...

There are many paid services out there that offer to boost the number of your Spotify plays.  You might think it’s an easy way to boost your profile and standing on the platform but Sheldon and Greg are here to give your four very good reasons why paying for Spotify plays is a BAD idea for your music career!   A production of www.elusivecountry.club Visit Our Website www.30minutemusicmar...