15 Minute Music Marketing

In today’s episode Sheldon and Greg are joined by Katy Jay, radio presenter on Skylab Radio to give you all the information you need about the best way to send your music to radio.  Katy also discusses why building a relationship with a presenter can be so important for your music career. This episode is essential listening. Katy suggests using media.info as an initial research tool when tryi...

Several months into lockdown are you on content burnout? Have you been live streaming to a standstill?  Maybe you still can’t get back into the studio and are unable to release new music?  Either way, wouldn’t it be great to have new music and videos for your socials and you didn’t have to do anything to make that happen?   Sheldon and Greg are here to give you four ideas to tr...

With live shows being out of bounds for the foreseeable future, most live streams are going to be the only performance outlet for the foreseeable future.  But how can musicians monetise their streams and what factors to be considered before followers are asked to put their hands in their pockets?  Sheldon and Greg are here to answer all these questions and more! The artist/venue promo pl...

Bandcamp has been in the news of late, dropping all artist fees once per month due to the lockdown.  With that in mind, should you give up on streaming services such as Spotify and put all your eggs in the Bandcamp basket?  In this week’s show Sheldon and Greg are here to discuss the reasons music fans use each platform and give you suggestions on how to create a marketing and sales stra...

We’re heavily into lockdown now and it may well be that DIY musicians are starting to think more about ways they can make money whilst in isolation.  Greg and Sheldon are here with six ways musicians can make money during this period though you can use them at any time! A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com

We’ve been on lockdown for a fair few weeks now and from speaking to other musicians, looking at industry and social media trends we’ve come to a few conclusions that might affect your music releases, your socials and social media content and your merch.  Give the show a listen to make sure you get the most out of this lockdown period. A production of www.elusivecountry.club Visit Our Website...

As more musicians turn to live streaming because of the worldwide lockdown, Greg and Sheldon are here with a wealth of tips and advice to help you get the most from your live streaming. From tip jars to how to get the most viewers this episode is a lockdown essential! Stay safe everyone!   You can connect OBS to Instagram using https://yellowduck.tv/   Connect OBS to multiple online plat...

We’re all still in lockdown but what have we been up to this past week from the confinement of our homes.  Sheldon has been investigating Zoom and has seen how it has been used to host a ‘virtual’ comedy gig and Greg has been investigating how a plug-in can enable remote mixing sessions as if you were sat in the control room. The free Zoom e-book for musicians mentioned by Sheldon can be foun...

The world is on lockdown due to the current health crisis. Greg and Sheldon get together ‘virtually’ to discuss the implications on this for your music marketing (surprisingly there are more benefits than you might realise!) and Greg looks at ways that you might still be able to collaborate with your fellow musicians without leaving your house.  Stay safe everyone! A production of www.elusive...

We have guests on this week’s show!  Today we’re chatting with James and Dave from Midnight At 6, an indie band based in the North West of England.  As viewers of the show we thought it would be great to get the band in to give us a ‘ground report’ about how they conduct their music marketing and what successes they have had so far.  Are your experiences in music marketing similar t...

So you’ve released a track and maybe you didn’t have the right (or any) marketing plan in place.  As a result it’s getting there on you Spotify page with ‘<1000’ being displayed for all to see.  THE SHAME! Don’t worry, help is at hand as Sheldon and Greg list four things you can do right now to start driving streams and get out of that ‘less than 1000 streams’ shame well. A production...

Successful DIY musicians have a lot of tasks to undertake.  Branding, social media strategies, merchandise as well as trying to be a musician! With that in mind should independent artists ‘cut out the middleman’ and promote their own shows?  In this Deep Dive Sheldon and Greg discuss the benefits as well as the pitfalls for trying to promote your own local shows to see if the benefits ou...

Writing a good band or artist biography is a tricky task.  Musicians often get bogged down in unnecessary detail, pointless trivia or needless hyperbole.  In this week’s 30MMM, Sheldon and Greg give you tips on how to craft a better bio looking at storytelling, interesting ways of citing your musical influences and whether or not you need to be 100% accurate with the truth! A production...

If you’re a DIY musician releasing an album in 2020 it can seem a little daunting.  It’s all about singles and streaming these days isn’t it? In this week’s episode of 30MMM, Sheldon and Greg look at how the landscape for albums has changed over the past few years, we look at the reasons why people will still buy your album as well as the differing marketing strategies you need to take depend...

We’ve had a raft of questions submitted to the show from a DIY musician who is just starting out so we’ve dedicated this week’s show to answering them.  What should you do if you’ve released too much material too soon? What’s the best non music content to help grow your brand?  Can Spotify For Artists help you to grow your audience?  Should you continue to market old music or crack...

As a DIY musician, how do you track how well you are doing?  You might try and gauge your progress against the performance of other musicians, some of which might be signed to a label. In today’s 30MMM Deep Dive Sheldon and Greg tell you why this isn’t a good idea because if you scratch the surface, all might not be as it seems! A production of www.elusivecountry.club

Have you played a gig or show recently that seemed to have more people on the stage than in the audience? It’s definitely a common occurrence for DIY musicians. In today’s 30MMM episode Sheldon and Greg look at eight possible reasons why there are so few people at the show and how to go about addressing those issues so you get more people turning up!. A production of www.elusivecountry.club Visit...

Did you know that if people are hating on your music you’re might not doing anything wrong, more likely you’re probably doing something RIGHT! It’s all to do with branding. In today’s Deep Dive, Sheldon and Greg discuss how successful branding of your music will have unexpected consequences! A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com

It’s the start of the new year and what better time to look at ways to improve your music marketing in 2020. In today’s 30MMM episode Sheldon and Greg examine five things you can do to help you improve your music marketing and your overall success in 2020.  There’s no better time to start to make those improvements. The book that Sheldon recommends during the show is Early Stages: A Guide To...

It’s a simple fact that before you can tell someone how good you music is...you need to attract their attention first. In the last 30 Minute Music Marketing of 2019, Sheldon and Greg look at the basic ways you can do just that.  Once you think about your music marketing as methods of attracting attention...it could just change the way you look at the whole process! Want us to give our advice...

Christmas is nearly upon us.  We think Christmas is a great opportunity to connect with people and let the ‘calendar’ help market your music.  With that in mind are there other events within the calendar or other scenarios that could introduce or remind people of your musical offerings.  Of course there are.  Sheldon and Greg  take a deep dive and give you some examples. D...

Releasing new music is great for any artist because it engages your old audience and gives you an opportunity to find new fans. It’s exciting and it’s your best opportunity to grow but many musicians musicians fall short because they haven’t given the marketing of that single enough thought.   In today’s 30MMM episode Sheldon and Greg look at eight things you need to do before you release you...

So you’ve been booked to play a gig.  That’s great but maybe you don’t want to do any marketing for the show because that’s the responsibility of the promoter, right?  In today’s 30MMM Deep Dive Sheldon and Greg look at all the parties that are often involved in promoting a gig (venue, promoter and artist) with a view to finding out whose job it really is to market that show.

At 30MMM we always like to give you the benefit of our real life music industry experience. Sheldon’s bands ticket sales are up and some shows are selling out faster than ever. We think we know the reason why and it’s a strategy that can be replicated by everyone...including YOU!

If you’re struggling as a DIY musician getting little to no attention, no traction, and no audience growth what should you do?  Well, you need to reflect because chances are you might be sabotaging your own career in some way.  In today’s 30 Minute Music Marketing, we look at five possible ways where you could be going wrong and give you strategies as to how to get things back on track....