15 Minute Music Marketing

  Reflections are an essential part of the learning process.  In today’s Deep Dive, Sheldon and Greg look back over Sheldon’s recent tour looking for takeaways to carry forward to improve the promotion and marketing of future shows. Someone also has ‘tour lurgy’ so there may be coughing! A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com 

Earnings from live shows and gigs can be a major money earner for DIY musicians however the job of promoting live music can be a difficult one. In today’s episode Sheldon and Greg offer you ten practical tips to help you increase awareness and improve the effectiveness of your live marketing.     Don’t forget to subscribe! A production of www.elusivecountry.club Visit Our Website ww...

 Every independent musician has a LOT of roles to undertake: songwriter, social media marketer, entrepreneur, bookkeeper, graphic designer….chances are you have a day job too! How on earth does a DIY musician have time to do them all and more importantly, do them well?  In today’s Deep Dive, Sheldon and Greg look at some strategies and tips for DIY musicians to help them get more stuff d...

 It’s 2019 and pay to play gigs seem to be as popular as ever.  In the current DIY climate for musicians, why do pay to play gigs even exist?  Is it ever worth doing them and if not what is the alternative?   Sheldon and Greg take a ‘deep dive’ and give us some of their views.    A production of www.elusivecountry.club  

 Storytelling is an overlooked concept for a lot of DIY musicians but when it’s used within your marketing it can make you more entertaining, more memorable and more relatable to your audience.   In today’s episode Greg and Sheldon look at some of the storytelling concepts every independent musician should be using.  These include the ‘backstory’, how stories can be used to sel...

If you’re a new band starting out or even an established musician starting a new project it can be difficult knowing what to focus on when it comes to marketing. In today’s episode Sheldon and Greg look at the seven most important things new artists should consider when it comes to marketing and establishing a foothold in the music scene. Found any of these tips useful? Want us to give our advice...

Crowdfunding is in trouble. Pledgemusic is broke (and has spent the money pledged to artists!).  Patreon says it’s current business model is “unsustainable”.  Yikes. With that in mind, should DIY artists still be turning to crowdfunding and if not, how should they be looking to finance their releases? Is the old method of ‘saving up’ still the best way to do it?   Sheldon and Greg t...

Musicians often struggle with content ideas for their social media channels.  Here are twenty great ideas from Sheldon and Greg to get your audience engaged and entertained, whatever the platform.  Which things work on YOUR social media channels?  Let us know. A production of www.elusivecountry.club  Visit Our Website www.30minutemusicmarketing.com  to watch this episode o...

In Episode 1 of the Deep Dives section of our podcast we take a look at streaming.  With low per stream revenues should DIY musicians and independent musicians be embracing streaming or should you be pulling all your music from the likes of Spotify? Greg and Sheldon look at all evidence and offer some practical advice.

It's hard being an independent musician knowing how best to market your music.  In this inaugural episode Greg and Sheldon discuss the top 5 mistakes that DIY musicians regularly make.  Do these ring any bells? Subscribe so you don't miss a future episode!