10PlusBrand

Elon Musk's brand is not as hopeless as Donald Trump's, but if Elon continues his reckless words and acts, listens to no one except himself and his yes-men, his brand will be ruined. - To read it as a 30-second blog - Download it on Itunes - To watch it as a one-minute   video - To stay in the loop, subscribe to our Newsletter   - Download free Ebook Please don't forget to like it, comment, or bet...

Barbara Walters was not liked by many men, even women, since she was aggressive, vain, and often right in your face. But she simply didn't give a damn. What made her a super star and an inspiration to so many? To read it as a blog To watch it as a video - To stay in the loop, subscribe to our Newsletter   - Download free Ebook Please don't forget to like it, comment, or better, SHARE IT WITH OTHER...

To stay in the loop, subscribe to our Newsletter - Download free Ebook   To read it as a blog To watch it as a video   "To be creative in matters big and small is to share God's passion", said Joanne Z. Tan.   (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit...

Where does confidence come from? According to Joanne Z. Tan, CEO and brand strategist at 10 Plus Brand, Inc.: "1 + 1 = 2": Get out of your comfort zone + Just do it = Confidence. It is a process of overcoming one's self-limiting beliefs, with vision, focus, and most importantly, persistent actions in small steps. - To stay in the loop, subscribe to our Newsletter   - Download free Ebook - To read...

You CAN eat chocolate AND lose weight at the same time - here are three "secrets": How, What Type, and a homemade chocolate recipe for diabetics and dieters.    Have a very chocolaty New Year without extra weight! - To read it as a blog - To watch it as a video - To stay in the loop, subscribe to our Newsletter   - Download free Ebook Please don't forget to like it, comment, or better, SHARE IT WI...

Likable? Ambitious? Brilliant? - If yes, you may be a leader; if a WOMAN leader: X3! This is Joanne Tan of 10 Plus Brand. A brief case study of 6 famous women: Barbara Bush, Michele Obama, Hilary Clinton, Kamala Harris, Liz Cheney, and Nancy Pelosi. I will rate the top two or three for the first two categories of ambition and brilliance. Three of them are ambitious: Hilary Clinton, Kamala Harris,...

In 2022, Meta’s stock has lost about more than half a trillion dollars in value, while Apple’s revenue is expected to increase at around 6%, to be around $88+ billions.   So, what has that got to do with marketing strategies, brand strategies, and business strategies? Here is a case of Meta and Apple - what they did right, and what they did wrong in 2022. Now the question is: Which comes first – b...

Us vs. The Problems, NOT “Us vs. Them” Elections come, elections go. In a football loving country with only two political parties, the FALSE sense of opposition can destroy national unity with “Us vs. Them” thought distortion, when it is TRULY “Us vs. the Problems” we ALL face.  Truth is seldom in the extremes, but more often than not, in the middle. Whatever party you vote for, be the change you...

Here are 8 brand elements which, when used well, can substantially enhance a company's digital marketing, branding and brand building with strategies, content, logo, website, video, LinkedIn, SEO. As the economy is in a soft landing, and perhaps heading into a recession, doing more with less during times of inflation is key to your company’s success. What are the low hanging fruits in digital mark...

To watch Joanne reading this poem on youtube To read this poem   - To stay in the loop, subscribe to our Newsletter   Last newsletter, I wrote a  poem , “Is a Life Complete Without another?” about basically…what’s the point of marriage? Here’s another poem “Ode to Idea Love”, the exact opposite. Perhaps the best thing I learned from law school is to see the same issue from opposite points. Want to...

I'd summarize Queen Elizebeth II's brand with 4 Ds:  Duty, Decency, Dignity, and Discretion.  With her commitment to her service, her kindness, intelligence, and toughness In making hard decisions such as stripping her son Prince Andrew' royal titles, she demonstrated discretion and integrity, which enhanced her dignity, and the monarchy's relevancy in this modern world.  These virtues were the re...

Serena Williams, Michael Phelps, Michael Jordan, Muhammad Ali, ... what do these sports superstars have in common?  Will power, drive, tenacity, talent, and HARD WORK.   They have transcended their greatness in their respective fields, to become symbols of human strength, - mental, physical, and spiritual. Their legacy will inspire humanity for generations, not because they won more than they lost...

- To watch it as a video - To read as a blog To stay in the loop, subscribe to our Newsletter   I am continuing my personal stories published in the last Newsletter, an excerpt from my upcoming memoir 50 Dollars and a Tiger Balm: 40 Years in the US.   After missing the flight and losing my suitcase on August 25, 1982, I ended up at the Chinese Consulate in New York City with a bunch of government...

Watch it as a video Read it as a blog To stay in the loop, and also be the first to preorder when this book is published, sign up for this newsletter https://www10plusbrand.com https://www.10PlusProfile.com https://poemandart.com Coming to America 40 Years Ago_Memoir by Joanne Tan:"50 Dollars & a Tiger Balm: 40 Years in the US" Last summer, my 30-second video to celebrate my 39th year of landing i...

Is a Life Complete without Another?  (A Poem written by Joanne Tan, Aug. 2022.) To watch Joanne Tan reading it as a video To read it as a blog   Alone, helpless, utterly dependent - we came to the world. Alone, helpless, utterly dependent - we leave this Earth, regardless of fame, fortune, power, position.   Inherently needy is not the same as independently alone.   Blessed are you  if you share y...

- To stay in the loop, subscribe to our Newsletter   - To read it as a blog - To watch it as a video Please don't forget to SHARE IT WITH OTHERS! (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)   Potentially there will be 10 charges against Trump, including the Esp...

- To stay in the loop, subscribe to our Newsletter   - To read it as a blog - To watch it as a video Nancy Pelosi has got balls! While the whole world was nervously reacting to China's vicious threat, Nancy not only went to Taiwan as planned, but met with dissidents, pro-democracy leaders, and vowed ironclad support for democracy against autocracy. What a steely backbone she’s got, contrasted with...

This is Joanne Tan, 10 Plus Brand. In this newsletter we're covering four topics. 1st: we won the "Best SEO Agency in the San Francisco Bay Area" Award. 2nd: "Recession? What Recession?" 3rd: What are you reading? My recommendations for a list of books. 4th: Six do-it-yourself tips for SEO and posting your podcast. 1st: following last year's two awards, - the first was "top advertising and digital...

No one is above the law, not even a Supreme Court Justice PLEASE share. Please take actions such as sending a message to your congressmen and senators, to DOJ, and other lawmakers in Congress. Do it now! To watch, listen to, and read this as a video To read it as a blog The US Supreme Court’s justices, like other branches of the federal government, must be checked and balanced by the legislative a...

- To read it as a blog - To watch it as a video To stay in the loop, subscribe to our Newsletter   The 1st insight is: do more with less. Just like more food results in more weight and health problems, more marketing in an indiscriminately what-others-are-doing fashion can be a waste of money, and gets you nowhere.  How can you get the most bang for your marketing buck, especially with inflation-i...

1st Q: “When is the best time to build a brand?” 2nd Q: “What is the ROI for investing in brand building and brand marketing?” 3rd Q: “My clients come from referrals and warm leads. I never got a client straight from my website, or LinkedIn, or other social media. Why do I need online branding and brand building?” 4th Q: “What is the difference between marketing and brand-marketing?” To find out t...

Even though I wish Will Smith could have used the Oscar stage to first VERBALLY extract an apology from Chris Rock, instead of slapping him and using profanity, I know that Will Smith’s intention was out of his love for his wife and to defend his wife above and beyond any considerations for himself, such as being charged for assault, or being criticized, or even barred from the Academy.  Cory Book...

What is a brand video?  Why is a brand video needed? What are the differences between a brand video and other videos?   Where can a brand video be showcased? What assets are needed for making a brand video? How is it edited? How long should a brand video be?   Is voice-over needed? Are acting talents necessary?  What is the budget range for a brand video? ... As part of a book I am writing, “How t...

The Ukraine War as an intervention, unification, inspiration, and revelation of characters, both personal and national My older son has been serving in the US military for about 7 years. As soon as the Ukraine War broke out three weeks ago, he was deployed to a NATO country in Europe. Moments before he boarded the military plane, I said to him: “ My son, thank you for your service.” He was a littl...

Joanne Z Tan, CEO of 10 Plus Brand interviews Jonathan Leidy about Young Men's Ultimate Weekend that helps teenage boys grow mentally, emotionally, physically. (Excerpt:) Joanne Tan: "In addition to " Interviews of Notables and Influencers ", I also interview ordinary people doing extraordinary things. Today Jonathan Leidy is one of those unsung heroes. He is an ordinary person doing extraordinary...