10PlusBrand

What possesses someone to spend 12 straight hours hiking 20 miles through The Narrows, carrying a backpack, climbing over slippery boulders, wading through cold water, through one of the world's most spectacular slot canyons? In this episode, Joanne Z. Tan shares the unforgettable story of hiking solo through The Narrows in Zion National Park, one of the most challenging and breathtaking wildernes...

Three of America's founding fathers die on the 4th of July - is it merely an extraordinary coincidence, or is it a divine invitation for us to reflect more deeply on the meaning of Independence Day and the future of the American republic? In this episode, Joanne Z. Tan reflects on one of the most remarkable historical coincidences in American history: three founding fathers, Thomas Jefferson, John...

Is performance marketing enough to grow a business in the AI age? Or does long-term success require a stronger branding strategy built on trust, differentiation, and customer experience? In this episode, Joanne Z. Tan explores why branding strategy and performance marketing are not competing approaches—they are complementary forces. While performance marketing has traditionally measured ROI throug...

AI in Branding, Part 2: How to Stand Out, Create Content, and Build a Future-Proof Brand Welcome back to Part 2 of our FAQ series! If you missed Part 1 (FAQ #1–#6 ), be sure to listen first — we covered where branding starts, brand DNA decoding, ROI, and more. In this episode, we tackle FAQ #7–#12. Joanne dives deeper into the most pressing questions about AI in branding and what it truly takes to...

Here are 12 FAQs (frequently asked questions) about the process of brand building and brand marketing by 10 Plus Brand, Inc. Part 1 of 2 answers the first six questions listed below. In Part 2, the last six. To watch Pt 1 as a video To read the FAQs - Subscribe to our free Newsletter Please contact us for a customized assessment tailored to your unique situation, whether it is a company brand, a l...

In the age of AI, your greatest competitive advantage may no longer be technology—it may be brand trust. As AI-generated content floods the internet with what many now call AI slop, business leaders face a defining challenge: How do you build a brand that customers actually trust? In this episode, Joanne Z. Tan explores why trust, authenticity, and human judgment are becoming the ultimate brand mo...

AI search is rewriting who shapes the brand journey. Learn how to create brand journey as a collaborative co-creation among CEOs, customers, outside brand strategists, and internal marketing teams to win in the AI age. 👉 Watch this as a 13-min YouTube video 📖 Read the full article 📬 Subscribe to our free Newsletter: https://10plusbrand.com/newsletter-subscription/   To create brand journey in t...

Sparking joy is the new driver of brand equity and emotional connection in creating human brand experience in the AI Age of "digital fatigue". - Read as a blog - Watch as a 8-min video -Subscribe to our FREE Newsletter for thought leadership insights on AI, branding, and human-centered innovation. In today’s AI-driven landscape of digital fatigue, sparking joy is a strategic imperative for buildin...

I tracked my sleep and weight for 4 Years—then quit. What happened after was better quality of life - a personal story about reclaiming control and breaking free from digital dependency that led to more freedom and happiness. What if the very tools designed to improve your life are quietly diminishing your quality of life? In this episode, Joanne Z. Tan shares a deeply personal and thought-provoki...

User data land grab is costing companies far more than they realize — in diminishing data value and in the brand trust they are quietly destroying, while racing to seize consumer data without consent or compensation. The Real Price of the Data Land Grab — and Why It Will Backfire Across industries, companies are spending hundreds of millions to lock in first-party data assets through mergers, acqu...

In a world flooded with AI Slop, where misinformation, low-quality content, and synthetic noise overwhelm human judgment, what truly differentiates enduring brands from disposable ones? The answer lies in brand equity—the intangible yet powerful force built on trust, authenticity, and meaningful human connection. In this episode, Joanne Tan of 10PlusBrand and AIXD explores the growing crisis of cr...

AI avatars are rapidly becoming the new interface between brands and their audiences. They speak, represent, influence, and engage at scale. But as AI personalities evolve, so do the risks that come with them. In this episode, Joanne Z. Tan breaks down the strategic reality behind AI avatars, AI agents, digital humans, and virtual influencers, and why they are redefining customer experience and us...

What is the best competitive moat in Agentic AI? Why AI Can’t Replicate Brand Trust and Identity? Brand strategy, brand moat, brand trust, customer experience, Brand DNA, thought leadership, brand differentiation, AI era branding, AI experience design, AIXD™. A brand moat is built on trust, identity, and user experience — assets AI and competitors cannot easily replicate. In an era where AI accele...

Are In-House AI Brand Agents the Key to Winning Brand Visibility in the Age of AI Search? If your brand isn't showing up in AI-generated answers, it doesn't exist — there is no "page two" on ChatGPT. As AI replaces traditional search and agentic AI begins to reshape how consumers buy, not just how they browse, the brands that thrive will be the ones that stop optimizing for search engines and star...

The Strategic Divide That Will Define the AI Native Age To watch it as a 3-min video To read it as a 1-min blog   Have you ever felt that an AI-powered product was treating you as a data source rather than a human being worth serving? I recently walked away from an app I had relied on for years. It refused to let me access my own account unless I consented to handing over my personal data — no alt...

Alysa Liu, in choosing joy and self fulfillment over winning at all cost, proved that doing it "my way" is the ultimate competitive advantage. In this episode of SoS – Sip of Solace When Olympic figure skater Alysa Liu was asked how she felt about the gold medal around her neck, she shrugged with playful confidence: it matched her hair color. To her, the medal was just a physical object. Something...

With excitement, we are announcing the birth of AIXD.World , a subsidiary of 10PlusBrand.com . Learn what AIXD (AI experience design) is all about (hint: it is not anti-AI, but pro-human.) AIXD is not the same as UI and UX. UI (user interface) and UX (user experience) are terms often associated with app design. As Google famously explains: if a digital product were a house, UX is the structure and...

AI Native is shifting AI from a feature to the foundation of products, services, and business models. Why AI Native matters now and how AI Native design separates leaders from followers AI Native is not about adding AI tools to legacy systems. It is about architecting offerings and operations where intelligence is built into every layer. Instead of rules-based logic and siloed data, AI Native mode...

This is  a short poem by Joanne Z. Tan: "Is life One Way or a Round Trip?"  using metaphor of creek, river, lake in Yosemite, rain, snow, lightning, thunders, clouds, and the fog in Golden Gate Bridge, symbolizing life's journey. To watch it as a 2-min video To read it as a blog    A tiny creek  In the high country of Yosemite Born of melting snow Filtered through the clefts of granite Streaming d...

What is a brand story? - A brand story is a narrative about a brand, business or personal, based on facts, records, user experience, employee stories, testimonials, and founder’s memories, all of which illustrate brand DNA, values, and brand experiences. 👉 To watch this short intro as a 2-min video 👉 To read this short intro as a 1-min blog 👉 This intro leads to the full article available for a...

Brand Design is the process of creating unique visuals, such as name, slogan, logo, to symbolize and amplify brand DNA, personality, and voice, through color, font, and brand image. 👉 To watch this short intro as a 2-min video 👉 To read this short intro as a 1-min blog Now let me ask you something. If AI can generate a logo in 30 seconds… If Canva can give you 15 brand kits before lunch… If ever...

Your brand identity isn’t about design first. It’s about decoding your brand DNA.  - What’s your brand really made of? - Values that move people? - A voice that feels human? - Or just visuals that look unique? 👉 To watch this short intro as a 2-min video 👉 For a small fee, you can access the full article with the “secret sauce” at: https://10plusbrand.com/course-category/name-tagline-logo-identi...

Game 7 of the 2025 World Series became an instant classic. With the Dodgers leading 5–4 in the bottom of the 11th, injured Yoshinobu Yamamoto took the mound on his own insistence. What followed was a rare display of mental strength, focus, and purpose at the highest level of competition. In this SoS (Sip of Solace) episode, Joanne Z. Tan reflects on what made that moment historic. From Yoshi’s cal...

  How to Humanize Your Brand and Build Lasting Customer Loyalty with Brand Personality? To read it as a 5-min blog To watch it as a 8-min video   subscribe to our  Newsletter In this episode, Joanne Z. Tan explores the five dimensions of brand personality — sincerity, excitement, competence, sophistication, and ruggedness — and shows how leading brands like Apple, Nike, and Starbucks use personali...

"How is it possible to even define LOVE? Only poetry can describe some aspects of it," said Joanne Z. Tan. This is one of the short poems written by Joanne Z. Tan. To read it as a 2-min blog To watch it as a 2-min video subscribe to our  Newsletter   About the author, Joanne Z. Tan Joanne Z. Tan is the Founder & CEO of 10 Plus Brand, Inc., a brand strategist, thought leadership coach, and spea...