10PlusBrand

The shocking assassination of Charlie Kirk on September 11, 2025 forces us to confront a sobering reality: political divisiveness and violence can tear a nation apart. At this fragile moment, each of us must choose whether to be consumed by hatred—or to call forth our better angels. To read it as a 3-min blog To watch it as a 7-min video From Personal Tragedy to National Warning In this episode, J...

In today’s world flooded with AI-generated content and “AI slop,” one quality stands out as the ultimate differentiator: Brand Authenticity. AI is a powerful tool, but it can’t replicate humanity. Half of consumers say AI content feels “off” or inauthentic. So how can your brand leverage AI without losing the human touch? Joanne explores how to let AI handle efficiency, while humans own creativity...

So what IS brand authenticity, and how to build it, in the AI age? – Decode your brand DNA, clarify your vision, and decide what humans control—and what AI supports. Humans must lead the creative work of connecting with other humans. That’s how you build an authentic brand that lasts. Consumers trust brands more than governments or media—but only when brands live by real values, vision, and purpos...

"Happiness, to a large extent, depends on what you choose to pay attention to," "the journey IS the destination," says Joanne Z. Tan. By celebrating each mile, step, or inch forward, you fuel the momentum for the next milestone. 👉 Key Takeaways from this video: ✨ Celebrate often. Celebrate here and now. Celebrate yourself, your team, and the small victories that shape the bigger picture. ✨Celeb...

As Joanne Z. Tan emphasizes, celebration is a leadership skill, a mental discipline, and a path to success. By learning to direct your focus toward the uplifting, you gain control over your state of happiness and empower those around you. Happiness is not a reaction, it’s a choice. Celebration is your daily practice for resilience, connection, and leadership impact. - To read it as a half-min blog...

This episode explores why a brand audit is the smartest way to ensure your anchor holds and your sails are ready—so you don’t just drift with the crowd, but chart your own course. Our world is shifting fast—what worked in calm waters won’t hold in turbulence. Storms are coming—will your brand sink or sail? A quick audit could be the difference between drifting and thriving. Leaders and organizatio...

Even the most brilliant minds stumble on one of the most common mistakes in naming. For 15 years, Joanne Z. Tan has witnessed this pattern while helping leaders and companies with corporate identity, renaming, branding, and rebranding.   Create business names that are both  "user-friendly and owner-proprietary", said Joanne Z. Tan. - To read it as a 3-min blog - To watch it as a 6-minute video Thi...

There is nothing morbid or fearful about the thought of death. It is the final equalizer. “Begin with the end in mind,” said Stephen Covey.  PRETEND that your doctor told you that you have two years to live (God forbid). What will you let go or stop doing? What will you regret that you never did? What will you start doing right now?  Sometimes the easiest way to reset a computer is to turn it off...

Aging is a blessing. Who knows, perhaps the best time to pursue your dreams starts in your 60's!  Stay healthy, curious, and active to reinvent and rebrand yourself. "Boomers will be late bloomers", said Joanne Z. Tan, brand builder and thought leadership coach. Hint: What 66-year-old Jamie Lee Curtis said about her best years...  - To read it as a half-min blog   - To watch it as a 1-minute video...

 As AGI (artificial general intelligence) is fast approaching at super human level, not just entry level jobs will be replaced, but traditional leadership roles as well. To beat AGI, leaders need thought leader coaching to develop solid, authentic, and original thought leadership. Joanne. Z. Tan shares how. This episode combines all 3 parts previously published. It includes why thought leadership...

Everyone is feeling some anxiety while AI is disrupting everything with lightning speed. How to stay calm AND at the same time make your loved ones happy?  Hint: You need to be DOING something, such as... - To read it as a half-min blog  - To watch it as a 1-minute video Here is the link to the combined 3 parts podcast about building thought leadership , as mentioned at the end of this Sip of Sola...

What are the 5 ways for a thought leadership coach to accelerate your thought leadership journey?  This Part 3 is the third and last 4-minute segment of a 3-part "Five Ways to Build Thought Leadership in the Age of AI".  - To read Pt. 3 as a 2-min blog - To watch Pt. 3 as a 3-minute video - To listen to the ENTIRE 10-minute (all 3 parts) (coming soon) What is a thought leadership coach? -Thought l...

What are the 5 ways to build thought leadership?  This Part 2 is the second 3-minute segment of a 3-part "Five Ways to Build Thought Leadership in the Age of AI".  - To read Pt. 2 as a 2-min blog - To watch Pt. 2 as a 3-minute video - To listen to the ENTIRE 10-minute (all 3 parts) (coming soon) Thought leadership in the AI Age is multifaceted, multi-disciplinary, and multidimensional. It is a com...

Thought leadership building: Why do you need it? What is the ROI? Why now? Will AGI replace CEOs? This Part 1 is the first 3-minute segment of a 3-part "Five Ways to Build Thought Leadership in the Age of AI".  To be called a thought leader is more than a marketing or promotional technique. Thought leadership is really another way of building relationships per co-author Cindy Anderson: “Thought le...

Jensen Huang on why AI will be indispensable, how he uses AI, synthetic data and AI generated knowledge in 10 years to be 99% on all AIs, and his own American Dream. This Part 3 is the third and last 10-minute segment of a 3-part recording of Jensen Huang’s entire 30-minute talk in Stanford on July 26, 2025.  Part 3 Summary:  to read Pt. 3 as a 5-min blog To watch Pt. 3 as a 16-minute video Part 3...

“AI is about solving these cognitive, reasoning, planning, and search problems.” “And it comes down to one thing: Do you have more ideas than you wish you could pursue if you were more productive? Do you have more dreams, and they can come true, if you had more time? And if you have those things, productivity is going to result in your growth. But if you don’t, then productivity is going to result...

“If we build it, will they come?” Jensen said: “If we don’t build it, they can’t come.” “You have to believe in what you believe, and you have to pursue that belief.” “This is at the core of our company.” The “big bet” Jensen Huang made 30 years ago:  by inventing the technology AND the market at the same time, Jensen aimed to expand, augment, and accelerate general purpose computing CPUs with spe...

I was surprised to learn that one of the most memorable was the random encounters with other backpackers in the wilderness, after trying to get away from people and the civilization.  There will be photos in my blog post (link below.) Read it as a 5-min blog Watch it as a 12-min video Read about Joanne's prior adventures at Yosemite and Half-Dome   ©Joanne Z. Tan  all rights reserved. Please don't...

Know how to position your brand - business or personal - is key for becoming a winner in today's crowded market with an outstanding brand identity, emotional resonance with your customers, and right pricing in a competitive landscape. Start with a brand audit before taking the first step. Step 1: Understand your target audience Step 2: Understand the competition Step 3: Define what makes your bran...

Here are 5 brand building strategies to tell your brand story, focus your messaging, and help connect with communities that align with your values and purpose. Read it as a blog   Watch it as a video (1) Brand positioning and brand building strategies (2) Tell your brand story  (3) Brand image and brand equity (4) Building a brand community (5) Test and learn and the Importance of a brand audit A...

Joanne Tan was an invited speaker on "how to stand out with LinkedIn and what AI can and cannot do" at the Inclusive Leadership (ILDW).  How NOT to be drowned in the sea of sameness? How to build a professional personal brand on your LinkedIn profile? It is value-packed with Joanne Tan's 14-year experience, insights, and based on her 9 articles on LinkedIn profile and personal branding, as well as...

Fiona Ma, California State Treasurer since 2019 and running for lieutenant governor in 2026, discussed her political journey, including her decision to switch from governor to lieutenant governor due to the high cost and crowded field. She highlighted her experience in housing, economic development, and agriculture, emphasizing the need for affordable housing and workforce housing. Ma also address...

It is getting more difficult to tell AI generated, hyper personalized messages from human ones. A friend told me recently that he called a company’s customer support, and was misled into believing that he was talking to a real human. Some time into the conversation, he realized the “person” he was conversing with was AI.  “I don’t like it at all.” He said. I, too, was almost fooled by a so-called...

Financial crisis, crypto's fate, the danger of synthetic data, and governmental regulations - What is the future of AI and economy? - Listen to an AI expert, Chief Data Officer for a fintech, State & Federal governments, writer of cyber security law, former NASA senior engineer, who has been on the cutting edge and the front seat of all the above, and more... This ENTIRE interview has three pa...

The point is: AI search can never replace face to face user experience.  Human to human brand experience is ultimately the next level of goods and services in the age of AI search. From a real life experience of buying hiking shoes, first using ChatGPT, then ordering on Amazon, then returning to Amazon, only to buy the same brand shoes again after face-to-face explanation, demonstration, and educa...