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World War III is between two camps: The Authoritarian Camp (Russia, Iran, North Korea, China) and the Democracy Camp (the US, NATO, and other pro democracy countries). Can the US afford to support Israel, Ukraine, Taiwan? Who can defeat the US? World War III is already unfolding by proxies in regional wars: The Israel-Hamas War (US and Iran), Ukraine-Russia War (NATO vs. Russia and its Authoritari...

Personal branding is not about illusory self-aggrandizing, since illusion leads to disillusion when one’s own views of one’s value propositions are disconnected from what your customers and your market want.  Neither is personal branding related to ego boosting: when one’s inflated belief about oneself is not correlated to reality, ego boosting will end up with ego bruising. BTW, those with fragil...

What did Friedrich Nietzsche say about those who believe themselves to be "good"? (Joanne Z. Tan:) Self righteousness leads to moralization based on belief but NOT on facts or truth.  You believe you are good, thus everything else contrary to that belief is NOT good, NOT true, NOT right. How dangerous! That is the beginning of the end of democracy, liberty, and what is true good. Facts are facts. ...

The media and the politicians are getting their viewership up by creating anxiety, partisanship and animosity. The more they drum up their one-sided propaganda, the more we are led to believe how wrong the other party is. The results: - We as a country are stuck in the mud, deeper and deeper into divisiveness. - We continue on the destructive path of viewing "us" versus "them" . - The more we watc...

First question for everyone is: How do you know what keywords to input, on your LinkedIn profile, your company page, a LinkedIn article, or LinkedIn messages? If you rely on ChatGPT to generate the keywords for your profession, remember that everyone else in your profession also gets the same keywords generated by AI. Even if you can afford to use expensive subscription-based AI tools such as AhRe...

Ironically, dubbed the “father of the atomic bomb”, Oppenheimer, who was talented with multiple languages and loved poetry, was a man of science AND humanity. It was his humanity and a sense of duty that drove him to be vocal against the nuclear arms race, which eventually made him a target of humiliation and destruction by his enemies. Among so many things I have learned, one is Oppenheimer’s way...

Why was climbing down the Mist Trail with 30 pounds of weight more dangerous than even climbing down Half Dome? Joanne Z. Tan shares inspirations she got from the mountains, in this last Part 4 of 4: Yosemite Adventure. - Trekking 3,665 feet down on the Mist Trail, next to dangerous cliffs - Don’t yield to stupidity - “Happy Birthday, Daley!” - Leaving Yosemite - The first restaurant meal at the H...

"Don't climb Clounds Rest in a thunderstorm. You will be struck by lightning." People say. And that was exactly what happened - almost!  Did you know that Clounds Rest is 1,100 feet ABOVE Half Dome?  What did we see up there? Listen to Part 3 of 4, Yosemite Adventure, by Joanne Z. Tan. - Clouds Rest - Altitude sickness - The wall of life and death - Thunderstorm - Talking with a Quail - To watch i...

Every year people die climbing Half Dome. Was climbing down more difficult than climbing up? What was it like to be on top of it? Why do people climb it again and again? Joanne Z. Tan shares her true stories about climbing Half Dome in Part 2 of 4: Yosemite Adventures. - Half Dome - Control of the mind - The Dare Devil Rock Climbers - Lost the trail - fear struck - Why people climb Half Dome again...

For 15 years, I have been wanting to climb Half Dome and Clouds Rest. I checked them off my bucket list in the last weeks of June, 2023, at the age of 62. The experience transformed my life. - My son Daley joined me for the Yosemite hike at the last minute - Mist Trail, Vernon Fall, Nevada Fall, Torrential Water - The Falls and the Granite Cliffs - Backpacking in the wilderness: going solo, or wit...

Wild flowers blossom in the wilderness, never been seen, never been admired. They blossom not for anyone’s eyes, not for affirmation, adoration, appreciation. ...   - To watch is as a video - to read it as a blog Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, thank you! - To stay in the loop, subscribe to our Newsletter   - To download free ebook   (About 10 Plus Brand:...

Only YOU can give up your own identity, to merge it with a leader, with a religion, with a marriage, with an ideology, a cause, a political rally cry, a cult…  Only YOU can choose the comfort of “identifying” with someone, or some group, or some causes, by ignoring the painful and difficult truth that you’d rather not face.   But sooner or later, the mirage will fade, and no one can escape the har...

The Tennessee Three - A Poem A poem by Joanne Z. Tan on the Tennessee Three, Trump indictment, the states' rulings on abortion, Christian holy week of hell & resurrection. - To watch is as a video - to read it as a blog Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, thank you! - To stay in the loop, subscribe to our Newsletter   - To download free ebook   (About 10 Plus...

Brand building, when done correctly, drives a thriving internal organizational culture, and external brand loyalty on the part of long term customers. What is brand building? Let your brand vision guide your organizational leadership and internal workforce Vision is the ultimate linchpin for both internal and external brand loyalty Organizational Culture is a Function of a Brand Vision Brand Loyal...

"Where is my tripod?" -A short and funny excerpt from my memoir - 30 Seconds of Anything with Joanne Z. Tan, 10 Plus Brand When my two sons were about 14 and 11 years old, they were given a video game break after doing their homework, and I got a chance to prepare for a photo shoot as a photographer. I remembered that I had folded my tripod into a pouch with a shoulder strap, but couldn’t find it...

When you are not speaking your mind, you give your power away.  Both our adversarial legal system and our two-party system are set up to serve the truth, not vice versa. Citizens’ life should not be based on any interest groups’ agenda.  Love the truth, stand by your principles and free yourself from self-gagging and self-boundage by any versions of whimsical politics, which is not the same as tru...

Putin's Ukraine War; Third World War? Mass shooting in America;  What can be done to sustain American democracy? ... The following topics are discussed during an interview by Joanne Z. Tan of political science Professor Jason Wittenberg at UC Berkeley, on Feb. 22, 2023, for the podcast "Interviews of Notables and Influencers": 1. Ukraine War: Is it a proxy war between the US and Russia? What will...

Your LinkedIn profile is an important place for your unique value proposition and brand positioning, - for personal brand, and/or business brand. However, many LinkedIn "experts" got it wrong.   - To read it as a blog - To watch it as a video - To stay in the loop, subscribe to our Newsletter   - To download free ebook Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - the...

Brand equity leads to superb ROI, and is a function of  rebrand, brand management, brand build, at a company's birth, growth, and rebirth.  Brand building seems a never-ending process, but it is FAR more than building a book of business.   - To read it as a blog - To watch it as a video - To stay in the loop, subscribe to our Newsletter     Please don't forget to like it, comment, or better, SHARE...

Top 3 Super Bowl Ads, 2023!  This is the 4th year in a row for 10 Plus Brand to rank the best Super Bowl Ads. BTW, we have accidentally become a trendsetter! Our authority is recognized by leading rating services, who awarded us as the Top Advertising Agency, Top TV Commercial Agency, Top Full Service Digital Agency, Top Video Production Agency… among 36 awards in 2023 by prestigious B2B service r...

"Ma'am, who passed away?"  Recalling a funny language mistake more than 40 years ago, an excerpt from Joanne Z. Tan's memoir "50 dollars & a Tiger Balm - 40 years in the US" To watch it as a video To read it as a blog - To stay in the loop, subscribe to our Newsletter   - Download free Ebook Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful! (Abo...

To watch it as a video To read it as a blog To stay in the loop, subscribe to our Newsletter     In 2021, 10 Plus Brand won only 2 awards. In 2022, we won 6 awards. In 2023, we won 28 from Clutch, a prestigious B2B service ranking agency, trusted by most B2B companies; and 6 more from Expertise.com and DesignRush.   We want to share with you our "secret sauce".    Please don't forget to like it, c...

To read it as a blog post To watch it as a video - To stay in the loop, subscribe to our Newsletter     A Chinese balloon does not do nearly as much harm as TikTok, but most people don't realize it.   TikTok closed my account without warning, notice, explanation, because it did not like my voice in support for Nancy Pelosi's visit to Taiwan, and her meeting pro-democracy activists there last Augus...

To read it as a 1-min blog To watch it as a 2-min video To stay in the loop, subscribe to 10 Plus Brand's Newsletter   "Spare", authored by Prince Harry, damages Prince Harry himself & his own family, King Charles III, Prince William, the entire British royal family and the monarchy, for decades to come, as a Shakespeare tragic drama, LIVE. One can NOT be redeemed by crushing others, no matter...

This podcast address these important issues: - Open AI, ChatGPT, DALL.E2, ... AI is incredibly limited now, its “greatness” is a misleading impression. - AI is FAR from writing with a high level of nuance, complexity, intellectuality, originality, and creativity. - High quality ORIGINAL content cannot be recycled from mediocre content online: “Garbage in, garbage out”. - AI can NEVER replace human...