Your Intended Message

How can you get in the news with a good news story? How do you catch the attention of the media and how do you show up? Malika Dudley has studied the science of communication and is a TV reporter.  Episode 102 (Malika is based in Hawaii) In this conversation with Malika Dudley we explore: How to get your good news story noticed by the media How to make your offer irresistible How to communicate wi...

Are you generic or unique? First discover that uniqueness, then leverage it. The market craves and rewards uniqueness Jamie Greenberg is know as "The Imaginologist" igniting sparks of imagination and inspiration in others and then turning that inspiration into business. Episode 101 (Jamie is based in New Jersey, New York) In this conversation with Jamie Greenberg we explore: How entrepreneurs stru...

Mastering Self is True Strength The practice of intentionally influencing your thinking, feeling and actions towards your objectives Andrew Bryant is passionate about waking people up to their best possible selves, whether that is the C-Suite of a company or disadvantaged teenagers. Episode 100 (Andrew is living in Portugal. He has ties to England, Australia, Singapore and Brazil) In this conversa...

Speak with a human voice, not like a robot Allow your voice to reflect your emotions Andrew Churchill demonstrates the value and power of voice when presenting your message. Episode 99 (Andrew is based in Montreal) In this conversation with Andrew Churchill we discuss: The common mistake of business and technical presenters How to move your voice outside of the "professional zone" A simple exercis...

Prospecting on Linkedin does work when you follow a process First create your prospecting plan, then follow it Austin McCulloh helps his clients bring in qualified leads week after week.  Episode 98 (Austin is based in Iowa City, Iowa)   In this conversation we explore: How to leverage automation without spamming How to cut through the clutter How to leverage connection and CRM software to stay vi...

Inner Theme, Brand Moniker & Core Message What are the differences and relationships amongst them? Fredrik Haren is The Creativity Explorer. He's on a journey to explore creativity around the world from diverse perspectives and experiences. Episode 97 (Fredrik was living in Singapore and moving back to Sweden)   In this conversation we explore: Why it's important to discover your inner theme How t...

Better Marketing Starts with the Fundamentals Create your marketing plan by asking the right questions Tim Fitzpatrick is the president of Rialto Marketing. He points out that marketing doesn't need to be difficult when you create the right plan. Episode 96 (Tim is based in Colorado)   In this conversation we explore: What are the fundamentals of marketing? What else should you know about your cus...

How to build and nurture a stronger more productive network A strong network is based on strong relationships Michael Hughes is the networking guy. He shares his insights about networking online, in person and in a hybrid world. Episode 95 (Michael is based in Ottawa, Canada)   In this conversation we explore: How to center your mind for a better networking experience How to use Linkedin to start...

Everything happens because of a conversation How can you shape your conversations for more positive results?   Jackie Stavros and Cheri Torres challenge us and guide us on how to create and participate with more productive conversations - both with ourselves and others. Episode 94 (Jackie is based in Michigan. Cheri is based in North Carolina)   In this conversation we explore: The difference betw...

You can have more influence, persuasion or close deals faster Understand personality styles and leverage the data about persuasion   Benjamin Bressington offers insights into the science of persuasion and selling based on behavioral research. Episode 93 (Ben is an Australian living in Florida)   In this conversation we explore: Why AIDA is a selling model that is out of date (150 years) The differ...

How to leverage your content by reusing and recycling it in other formats Stay in touch with your market with bite sized messages   Sally Curtis points out the marketing power of bite sized messages and reveals how to leverage your existing content to reconnect to stay remembered. Episode 92 (Sally Curtis is based in Australia)   In this conversation we explore: How to repurpose content from your...

Why are you you - and why are you here? Explore the stories that shape you, change you and define you   Robert Tighe leads us on the discovery of our Origin stories. As a journalist he was inspired to find and help people tell their amazing stories. (Everyone has amazing stories.) Episode 91 (Robert Tighe is based in New Zealand)   In this conversation we explore: What is the origin story and why...

How to Get More Business from Linkedin  Linkedin is NOT intuitive   Daniel Alfon offers thoughtful advice about how to wisely using Linkedin to achieve your career or business goals. He points out several common misunderstandings that lead to costly mistakes. Episode 90 (Daniel Alfon is based in Israel near Tel Aviv)   In this conversation we explore: Recognizing the common misconceptions about Li...

Demonstrate a unique understanding of your market You don't have to be different from everyone who offers what you do. You simply need to appear to be different. Steve Lowell explains how to apply Deep Thought Strategy to your marketing positioning and sales conversations to entice clients to buy from you. Episode 89 (Steve is based in Ottawa, Canada)   In this discussion we explore: How to get pe...

Build stronger teams that work in-person, virtually and hybrid Effective teams face and overcome the challenges, while weak teams use the challenges as excuses Anne Thornley-Brown explores the challenges and paths to effective team building. She reminds us that team members need the confidence to tell the emperor he has no clothes. Episode 88 (Anne is based in Toronto, Canada)   In this discussion...

When compassion is missing, what can you do? Technical competency is not the same as compassion. Yet both are critical in healthcare. Dr. Joseph Stern is a neurosurgeon who discovered that compassion was missing from healthcare, when his younger sister, Victoria, developed leukemia, had a bone marrow transplant and died. Episode 87 In this conversation with Dr. Joseph Stern, we explore: The import...

What is EFT? Emotional Freedom Techniques. How might it help you? You don't need to fear being trapped by your emotions. You can exert control. Brad Yates walks us through understanding and using EFT, (also known as tapping) to relieve stress, build confidence and manage our personal energy. Episode 86 (Brad is from California) In this conversation with Brad Yates we explore: How not to feel trapp...

For Engineers and Technical Professionals when presenting to a non-technical audience Transforming complex concepts into simple ideas people can understand Andrew Churchill leads us through the process of dissecting complicated issues reimaging the key points into a clear and compelling message. Episode 85 In this conversation with Andrew Churchill we examine: How to get better feedback when prepa...

Know your personality style so you can leverage your strengths and mitigate your weaknesses Joni Peddie guides us through the 9 personality styles of the Enneagram model Episode 84 When you know and understand your hard wired personality style you will: Recognize your blind spots Appreciate your natural resting state Be more comfortable with your internal dialogue Have greater control of your reac...

Let's deconstruct TED Talks to discover whey they were so popular Devin Marks, the TED Talk Whisperer, reveals his findings and lessons from the success of TED Talks Episode 83 Be sure to add your review on Apple podcasts   Topics and ideas we discuss: History lesson from Billy Graham Finding your story from your history to support the big idea Why you need a Sherpa to Climb Mount Everest How did...

Want to get better on Zoom? Study the TV newscasters. They know how to speak to the camera. Malika Dudley reveals tips and mistakes from her experience as a TV weather reporter and interviewer. Episode 82   Ideas and topics we explore: Similarities between speaking on Zoom and on TV Handling anxiety when speaking - live or virtual Why it's important to appear to make eye contact Preparing for on c...

What can we learn about communication and team building from playing and coaching sports teams? Don't throw the ball the way you want to. Throw the ball the way they can catch it. The same rule applies to communication. Episode 81 Former basketball coach, Diana Cutaia, offers inspiration and practical advice on how to build stronger teams.   Concepts and ideas that we explore: How to reframe and a...

Podcasting is an easy way for people to get to know, like and trust you. Leverage the power of podcasting to build your brand. Alex Sanfilippo is an entrepreneur who started his first business at the age of 10. He recently launched services to help podcasts guests and hosts to make podcasting simpler and more fulfilling. Episode 80: We explore: Addressing the "Why?" of podcast hosting or guesting...

Imagine being sent into a war zone with the mission of collecting information and influencing behavior of combatants. Unlike James Bond, you don't have a license to kill, Nor do you have a fancy car and fancy devices. You survive and succeed by communicating effectively. Episode 79 JJ Brun was a "Contact Handler" in a war zone in Bosnia Herzegovina. His official title was Director General Intellig...

Mission Driven Leaders have a higher calling, more than profit Ethan Martin and his team at PFD Group coach high growth, mission driven companies to greater heights Episode 78 In this conversation we explore: What does it mean to be a mission driven leader? How does that clear vision and mission nurture a strong team? Why might three year goals and plans be more successful? Why it's okay to adjust...