Your Digital Reputation

For decades, "communication" was largely a one-way flow, with stakeholders on the receiving end. Whether via a press release, internal comms or investor relations - organisations could essentially set a narrative and expect it to land. The model worked. But that world of controlled, one-way communications has been steadily reshaped, first by rolling news, then social, now AI. There's a new world -...

For leaders in high-trust sectors, control has long felt like safety. Control the message, control the narrative, control how you show up, and nothing can go wrong. But, as Alex Chapman explains in this episode, that instinct is now quietly doing the opposite of what was intended - particularly in our digital world - and executives risk being caught out. Alex is Head of Communications for Europe a...

Like most CEOs, Tara Castle's leadership journey has never been about self-promotion. It’s been about making people feel connected to something bigger than themselves. As CEO of Queensland Gives by Queensland Community Foundation, overseeing nearly $200 million in FUM, Tara spends her days helping charities, communities and philanthropists create meaningful impact across the state. But for a long...

For years, leaders have been told to be more visible: show up, post more, build a presence. But as Craig Badings makes clear in this episode of Your Digital Reputation , visibility was never the goal - belief is. Craig is Partner and Reputation Practice Co-Lead at SenateSHJ, and one of Australia’s most experienced advisors to leaders navigating high-stakes reputation moments. Drawing on insights f...

Leadership today doesn’t happen behind closed doors. It happens in public view - and that changes everything. In this opening episode of Season 7 of Your Digital Reputation , host Roger Christie sets the scene for a new era of leadership. One where visibility is a given - even risky, at times - and where trust and belief are the ultimate goals. As a precursor to his guest conversations this season...

Trust is built and tested in the moments you don’t see coming. Sometimes, those moments involve a global superstar throwing a bright orange thong off a balcony. When a spontaneous Drake post exploded into 150 million global views for his organisation, Sydney Water's Nick Plunkett had a very clear takeaway: virality is never the goal - trust is. And trust is earned through consistent behaviours, lo...

True leadership is tested in moments of crisis and transformation - online and offline. The key message from Melissa Agnes , Founder & CEO of the Crisis Ready Institute , in this episode of the Your Digital Reputation podcast is clear: leaders must do both. To lead effectively through these crucial moments of change, leaders must have conviction in what they say, do and "transmit" today, and d...

Dr Angeline Achariya is a non-executive director and chair overseeing multi-billion dollar national investments who thrives at the intersection of breakthrough innovation and measured risk. She's had 25 years in C-suite roles at global multinationals, and guided 1,200+ innovations in that time. If that's not impressive enough, Angeline has also been recognised on the Victorian Honour Roll of Women...

Mary Delahunty is doing things on LinkedIn that would terrify most CEOs. But as CEO of ASFA (the Association of Superannuation Funds of Australia), Mary knows the story is not about her - it's about her members. So when an idea strikes - and it's something that matters to members - whether she's just back from yoga on a weekend or not, Mary rushes to her whiteboard, sets up her smartphone, and cap...

What happens when a lawyer afraid of public speaking becomes the national face of the Australian Taxation Office? In this episode of  Your Digital Reputation , host Roger Christie talks to Tim Loh , Assistant Commissioner at the ATO, about his transformation from 15 years in tax law to becoming one of LinkedIn’s Top Voices (an exclusive group!). Tim shares how social media helped him conquer...

What happens when you "slide into the DMs" of key decision makers? Can social media give you access to the people and opportunities that can help create real, lasting change? In this episode of Your Digital Reputation , host Roger Christie talks to Georgie Dent , CEO of The Parenthood - Australia’s leading parent advocacy organisation representing over 80,000 parents, carers and supporters. One st...

In this episode of Your Digital Reputation , host Roger Christie is joined by Stephanie Speck , Head of Special Initiatives at the Green Climate Fund - the world’s largest climate fund dedicated to transformative climate action in developing countries. The challenge Steph and her team face is no small task. And the issues they discuss are often daunting, sensitive, complex, and politically-charged...

How should you use social media to find work in a new market: highlight your technical credentials, access local networks, or share stories that help people connect with you on a deeper level? These are the very real questions being asked and explored by my guest on today's episode of Your Digital Reputation , Aniisu Verghese PhD . Aniisu moved to Australia with his family at the end of 2023 on a...

How would you respond to relentless criticism on social media if things were completely out of your control? That's the challenge Alicia Rieniets - Senior Marketing Executive, and former Head of Brand, Media & Social at Australia Post at the time - faced when every normal delivery channel changed or was shut off, online purchases rose by 80% in one month. And her entire team and call centre st...

Season six of the Your Digital Reputation podcast launches with an amazing and powerful story. And a slightly new direction - hearing from guests about how they get social media right in the moments that matter most. Robert Hoge - author, strategic communicator, and the former Head of Communications at the Queensland Government's Department of Health - has one of those stories. In February 2020, R...

Last episode's conversation with Shirley Chowdhary ( episode 50 ) was a special one. It showed just how much impact your LinkedIn posts can have on the lives of others. How can you tap into that same impact at scale as Shirley did? What ingredients are need to shift your efforts from chasing likes and vanity metrics, to pursuing a more purposeful path that has the potential to inspire many thousan...

This episode of Your Digital Reputation is one of a kind. It explores one leader's story behind just one hugely impactful post. Host Roger Christie is joined by Shirley Chowdhary , respected Chair, Non-Executive Director and Advisor to a range of organisations. Shirley was recently awarded an Honorary Doctor of Letters from the University of Sydney - an honour she found challenging to share beyond...

From his recent conversation with non-executive directors Lisa Chung and Tim Ebbeck ( episode 49 ), it was clear to host Roger Christie that there is an uncertainty and discomfort for directors when posting on LinkedIn. Many avoid it for this reason. But, the good news? They don't have to! In this practical episode, Roger shares five LinkedIn best practices for directors and board members that don...

In this episode of Your Digital Reputation, host Roger Christie asks two very special guests two very important questions: why aren't company and NFP directors using LinkedIn - and should they? Roger is joined by Lisa Chung AM (Chair of Australian Unity and a Non-Executive Director and Board Member for A.V. Jennings, the Foundation of the Art Gallery of New South Wales and PWC Australia, among oth...

It's a little known fact that fewer than 2% of LinkedIn users post regularly on the platform - very few feel comfortable sharing their story. In this episode, host Roger Christie explores the art of LinkedIn storytelling, and how every professional's career journey is - in fact - littered with powerful personal stories. Inspired by the story of recent guest Chuen Chuen Yeo, executive coach and fou...

In this episode of Your Digital Reputation, host Roger Christie goes deep on storytelling and how to "stick out like a sore thumb" on LinkedIn with Chuen Chuen Yeo , award-winning author and founder of Acesence Agile Leadership in Singapore. A former maths teacher turned executive coach, Chuen Chuen shares her formula for developing a distinctive voice that resonates with others - something s...

Host Roger Christie explains why leaders are an essential ingredient for employee advocacy on LinkedIn, and three practical steps leaders and their advisers can take to unlock a wide range of benefits. Inspired by the success story of recent guest Dirk Otto, General Manager for Boehringer Ingelheim, ( tune in to episode 47 to learn more about Dirk's story), Roger also taps into the wisdom of eight...

In this episode of Your Digital Reputation, host Roger Christie explores how new CEOs should use LinkedIn, drawing on the experiences of Dirk Otto , General Manager for pharmaceutical and animal health business Boehringer Ingelheim in Australia & New Zealand. Dirk shares his lessons after moving from Spain to Australia, and highlights the importance of empowering your people to use L...

Host Roger Christie explores the crucial skill of listening, and how LinkedIn can be an enabler for time-poor leaders. Roger shares his three-step strategy, inspired by the success of recent guest Trina Jones, NSW Rental Commissioner ( tune in to episode 46 of the Your Digital Reputation podcast to learn more about her story). As Roger explains: "Listening enables understanding. Understanding faci...

In this episode of Your Digital Reputation, host Roger Christie explores how LinkedIn can be used to drive positive change with guest Trina Jones , NSW Rental Commissioner. They discuss the vital role LinkedIn plays in bringing key learnings and insights into the palm of your hand at scale. With her extensive experience in housing affordability and related social issues, Trina offers valuable...