WTF Gym Talk

Are you reaching back out to leads with "Hey, just following up.." or even worse, "Just checking in..." Please stop. Do this instead. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-o...

Are you currently on-boarding a new staff member to perform a role in your business that you couldn't get hired for yourself? —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to hel...

Understanding how to measure the total spend your business has to acquire new customers is kinda, really important. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailo...

Can we reimagine the way we phrase our Call To Actions within our marketing? —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business p...

Here's what most of us don't realize about signing leases withing large shopping plazas.... —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to...

TIA (Tenant Improvement Allowance) is a sum of money that a landlord will typically/maybe provide to bring his site up to your acceptable business standards. But, here's where most gym owners get this wrong... —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For ov...

Yeah, you read that right. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them t...

After speaking with Jim Crowell in a recent podcast about his Proof3 concept, I've got some thoughts on where the next iteration of group fitness could go.. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (vi...

I don't think you need to always feel like a wartime general when it comes to business, but... —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to...

Jim Crowell is one of the guys in our industry I trust the most. His experience in the finance industry combined with his tenure within fitness has made him a very popular choice for brands to turn to when they need advice. He's been on the podcast before as the CEO of OPEX Fitness, where he grew their license model to 80+ and again when he started The SageHouse with his co-founder (Jason Crow...

Those who can start to view the CX of their business in granular detail will have the opportunity to deliver a far better experience than those who don't. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via...

Here's how I typically view expanding a gym brand into new markets, whether they are a franchise, corporately owned or a license model. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulti...

This is my recommendation for how you should hire if you're still in the infancy or early sophistication stage of your gym. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help crea...

This is a great tool to use when negotiating anyting. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the g...

Here's my suggestion if you want to better understand your existing customer base in a more data-driven way. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored sol...

Let's talk about when we as business owners do something, with the hopes that it will make us more money in the future, but it's not guaranteed. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one con...

If you're referring to your business or service as "better" or "best", we need to have a talk.... —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious   If you want a well-organized, high operational capacity, barbell-based group fitness experience (aka C...

Time to show the lifestyle that those who pay for your services live, in order to attract those who don't pay yet. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious   If you want a well-organized, high operational capacity, barbell-based group fitness...

Been thinking about a price raise? This is for you. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious   If you want a well-organized, high operational capacity, barbell-based group fitness experience (aka CrossFit without the stupid shit), then you nee...

If you're going to start your business under capitalized, there are some hard truths you need to adjust for. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious   If you want a well-organized, high operational capacity, barbell-based group fitness experi...

Devin Gauge, founder of Gauge Strength Training in West Chester, PA has been on the podcast before to speak about his flagship business. Now he's back and he's sharing the hard lessons and quick wins he's experienced with his new semi-private training model, Engage Personal Training. https://engagepersonaltraining.com/ —------------------------------------------------------------------------------...

Have you ever been to a Dick's Last Resort restaurant? If not, you're missing out on an incredibly entertaining meal and a great lesson in business. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious   If you want a well-organized, high operational capa...

JoJo Dickson has had a storied career in professional sports (NFL) and has since returned to his home state of Hawaii to create a brand and service to help youth athletes pursure their dreams. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious   If you...

Too many of us are always thinking of revenue growth when we need to take a season in our business to sophisticate it before moving forward. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious   If you want a well-organized, high operational capacity, ba...

Justin Ochoa is the founder of Gem Sessions Training in Indianapolis. As an avid fan of basketball, his S&C knowledge led him to working with basketball players exclusively. While sports performance niches are often thought of as difficult objectives, Justin has proved they can create lucrative businesses. https://www.gemsessionstraining.com/ —--------------------------------------------------...