Write Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing

Curious about what’s happening with the Write Copy that Connects podcast?  In this episode, I’m getting real with you about some big changes in my business—yep, I’m pressing pause on the podcast (for now!) as I dive into working with teams and helping them level up their communication and collaboration.  But don’t stress, all 160+ past episodes are still here and loaded with gold for creating bett...

 Ever wonder if the message you’re putting out there actually lines up with what you intend to say? Or maybe you’re struggling to make sure your tone, words, and body language all match up with your true purpose?  In this episode of Write Copy that Connects, I’m sharing the aha moments I had after speaking with a local nonprofit—and how even I came to realize there were gaps between what I wanted...

Feeling stuck with your platform decisions? Unsure if you're really allowed to change your course pricing or platform?  In this episode of Write Copy That Connects, I dive into the freedom that you have the permission to pivot, my friend!   I share insights from a conversation with my students about the freedom to switch platforms and make changes in your business decisions. We chat about the...

Are you struggling to build an email list or unsure about what lead magnet to choose? Ever wondered how well you really know your ideal client and what they need?  In this episode, I break down the essentials of creating a powerful lead magnet tailored to your audience. From understanding who you're serving to the importance of aligning your lead magnet with your final product or service, I&a...

Are you wondering how to make your website copy feel like an in-person chat at your favorite coffee shop? Or how to make sure your brand personality shines through every word?  In this episode, I dive into the art of writing copy that truly reflects who you are! I'll explore three key components of your brand voice: tone, language, and personality. We discuss how to infuse these elements into...

Are you struggling to find your unique voice in your copywriting? Curious about how AI can lend a hand without replacing your authentic self?  In this episode, I sit down with Pat, an author and workshop creator, who is navigating the process of aligning her message with her passion for helping women reimagine retirement. Pat shares her journey of using AI as a tool for enhancing her message, whil...

Do you get stuck or uninspired of what to write about to promote your business? In this episode, I'm diving deep into 4 powerful ways to connect with your audience through copy. Whether you're crafting an email, a social media post, or a sales page, understanding how to engage both the head and heart of your audience can make your words truly resonate.  📌Are you ready to move forward on...

Are your sales not meeting your expectations? Does it feel like your audience just isn't engaging with you?  You're not alone, sweet friend!  In this episode, I'm tackling 5 common messaging mistakes that could be costing you sales. Grab a pen and paper and take a listen so you can check your own messaging after you take a listen! 📌Are you ready to move forward on creating the righ...

In today's fast-paced digital world, crafting compelling web copy and layout is key to capture your audience's attention. You get a bird's eye view of a coaching session with my client, Michele, in taking a look at her home page from top to bottom. Are you interested in getting my eyes and ears on your copy? You can start with a 20 minute Messaging Makeover where I could look at sal...

Are you struggling to weave storytelling into your copy? Do you want your stories to truly connect with your audience?  In this episode of Write Copy that Connects, I'm sharing my E.P.I.C framework for powerful storytelling.  We'll go through each part of the framework: Engage, Personalization, Imagine, and Connect.  If you need additional support with storytelling, then reach out to me...

Are you wondering why writing a brand story is crucial and how exactly to get started on creating one?  In this episode of Write Copy that Connects, I dive into the art of crafting a strong brand story that not only connects with your audience but also builds that know, like, and trust factor to grow your personal brand. We'll explore the 5 key parts to kickstart your brand story today. 📌Are...

Have you ever wondered how to instantly grab your audience's attention? Or felt like you're the only one struggling with writing compelling copy?  In this episode of "Write Copy That Connects," I share 8 killer phrases you can use in your social media, emails, sales pages, and website copy to make sure your message hits home and catches those precious first six seconds of your...

Ever find yourself struggling to grab your audience's attention or unsure how to connecting with your audience in your copy?  In this episode of Write Copy That Connects, I share 4 simple copywriting hacks that will boost your engagement across emails, social media posts, and sales pages! I also throw in some bonus tips on optimizing your content visually for better readability. These hacks a...

Struggling with capturing your audience attention in just 6 seconds? Yep! That's about all the time you have before someone bounces away. In today’s episode, I dive into common connection challenges and reveal why I've rebranded from "Online Courses Made Easy" to "Write Copy That Connects." I share my journey from being intimidated by writing copy to mastering the art...

Wanna thrive in 2025? Curious about how to create a deeper connection with your audience?  In this episode, I’m sharing the exciting changes coming up on the podcast starting next week. My word for 2025 is "thrive," and we’re focusing on improving the quality of our courses, email lists, and overall engagement. After months of market research and digging into the numbers, I’ve discovered...

Are you ready to create an online course that truly sells? Do you want to start 2025 with a solid plan for your customer journey? In this super quick episode, I share my excitement for the new year and challenge you to take the next step with me. Make sure to catch Episode 131 , where we dive deep into understanding the customer journey. Trust me, having this foundation will prepare you for the ex...

Ever wondered how to truly make your audience feel like they are your top priority? Or how to ensure your content resonates with those you aim to serve?  In this episode, I share the heart of making your audience feel valued and understood. Here are 4 practical strategies to help you connect more effectively with your audience. Let's Go & Grow, My Friend! 📌Are you ready to move forward o...

Are you struggling to connect with your audience or confused about why your course isn't selling?  In this episode, I get real about my own course launch failures and what I learned from them. We discuss how misguided messaging and failing to set the right foundation nearly derailed one of my courses. I share personal stories from my first successful course to the more challenging course. You...

Ever wondered how to craft email subject lines that actually get opened?  In this episode, I dig into email subject lines and share my personal strategies to boost your open rates.  Plus, you'll hear about my favorite tips that helped me go from feeling overwhelmed to getting a 50-60% open rate! Let's Go & Grow, My Friend! 📌Are you ready to move forward on creating the right message...

How does your environment affect your ability to grow, both personally and professionally? In this episode, I dive deep into John Maxwell's concept of the "Law of Environment" from his book 15 Invaluable Laws of Growth . We explore how your surroundings can either stifle or supercharge your growth, the importance of a positive attitude, and why it's crucial to align yourself wi...

Ever get overwhelmed by email marketing? Not sure how to get started or what types of emails to send?  Trust me, I used to feel the same way. In this episode of "Online Courses Made Easy," I'll break down email marketing basics to help you connect with your audience without the stress. Let's Go & Grow, My Friend! 📌Are you ready to move forward on creating the right message...

Are you curious about why people listen to you? Or how you can build credibility in your communication?  In this episode, I dive deep into personal growth with insights from John Maxwell's book, "The 16 Undeniable Laws of Communication."  Since episode 133, we've been focusing on personal growth, and today we continue that trend by exploring key nuggets from the book. Let'...

How well do you know your audience? Are you connecting with them like a BFF?  In this episode, I share why building a strong connection with your audience is crucial for your course's success. I'll break down the top 5 reasons why tuned-in conversations and focused messaging can make all the difference in your marketing and course creation journey. Let's Go & Grow, My Friend! 📌...

Ever struggled with seeing the value in yourself or wondered how your self-image impacts your ability to create and sell an online course? You're not alone!  In this episode of "Online Courses Made Easy," we're digging into John Maxwell's "The 15 Invaluable Laws of Growth," specifically focusing on the Law of the Mirror.  Discover 10 actionable ways to enhance yo...

Curious about what truly sets you apart from others doing the same thing? Ever wondered why your messaging matters so much when creating an online course?  In this episode, I share how to create a true transformation for your student with your words. I'll guide you through two essential layers – the straightforward value-driven content and the deeper, heartfelt message that makes you unique. ...