WinsDay

In this episode of the Winsday Podcast, host Jessie Lizak sits down with Charlie Sells, Founder and Brand Architect of Clarity Over Everything, and Jeff Chen, Founder & CEO of The Odyssey Films, for a conversation about what it takes to build an authentic brand in the age of AI. Drawing from their backgrounds in branding, storytelling, and creative strategy, Charlie and Jeff share why clarity,...

In this episode of the Winsday Podcast, host Jessie Lizak sits down with Micah Stone, CEO of Open Signal, and Molly McKinley, Owner of Redtail Creative, for a conversation about how today's marketing leaders are adapting to rapid changes in technology, search, and customer engagement. Drawing from their experience helping businesses grow through strategic marketing initiatives, Micah and Molly...

In this episode of the Winsday Podcast, Jesse sits down with  Scott Finkelstein, Founder and CEO of Sales Scalers , and  Chandler Lyles, Co-Founder of High Beam Marketing , for a conversation about what really drives business growth. While many companies believe they have a lead generation problem, Scott and Chandler explain why the issue often starts with the systems behind the scenes. Drawing fr...

Marketing performance is no longer defined by how creative a campaign looks, but by whether it actually drives action. Many teams are still investing heavily in creative and awareness, yet struggling to see a direct impact on pipeline and revenue. As buyer behavior evolves, the gap between what looks good and what performs continues to grow. On this episode of WinsDay, we have Jacquelyn LaMar Bern...

Growth looks a lot more different right now. What used to work in marketing and sales doesn’t always translate the same way anymore. Teams are testing new channels, reworking old strategies, and trying to figure out what actually drives consistent results. On this WinsDay episode, Jessie Lizak is joined by Taryn T., Marketing Director at Fuel. AI, and Ian Richardson, Founder of Fox & Crow Grou...

A lot of founders are pouring money into marketing right now and still wondering why nothing is really clicking. The messaging feels flat. The leads aren’t converting the way they used to. And a lot of businesses still don’t understand how much AI is changing visibility, PR, and buyer behavior in real time. This week on WinsDay, we’re talking about what actually makes people pay attention and trus...

A lot of founders are pouring money into marketing right now and still wondering why nothing is really clicking. The messaging feels flat. The leads aren’t converting the way they used to. And a lot of businesses still don’t understand how much AI is changing visibility, PR, and buyer behavior in real time. This week on WinsDay, we’re talking about what actually makes people pay attention and trus...

Most B2B teams still operate like buyers need to speak to them before making a decision. That’s not really how it works anymore. Buyers are doing their own research. They’re using AI to evaluate vendors, compare options, and form opinions long before a sales conversation ever happens. That doesn’t just impact sales. It changes how your business shows up, how clearly you communicate value, and whet...

AI is being added to marketing teams everywhere. New tools, faster workflows, and more automation are becoming the norm. Expectations are rising just as quickly. But the connection to real results isn’t always clear. The gap between AI and ROI shows up in how strategy, content, and execution come together. Without that alignment, progress stays surface-level. This WinsDay, the focus is on what act...

Getting to your first wins feels like momentum. Scaling past $50M exposes everything that is not built to last. On this episode of WinsDay, Jessie Lizak sits down with Kris Rudeegraap, Co-CEO and Co-Founder of Sendoso, and Mariam Slimane, CMO and Growth Marketing Advisor at CX Fractional Advisors, to break down what actually drives pipeline and revenue as companies grow. Kris shares his journey fr...

B2B growth has shifted as AI accelerates execution while buyers become more informed, selective, and self-directed throughout the decision-making process. Traditional playbooks built around volume, funnels, and isolated campaigns no longer hold the same weight, creating a need for more precise, structured, and consistent approaches to marketing and go-to-market strategy. On this episode of WinsDay...

Attention is easy to buy. Trust is harder to earn, and even harder to keep. On this episode of WinsDay, Jessie Lizak sits down with Gal Borenstein, Founder and CEO of The Borenstein Group, and Seva Ustinov, Founder and CEO of Elly Analytics and Plurio AI Agent, to unpack what brand trust looks like in a market shaped by automation, scale, and constant noise. Gal brings over 30 years of experience...

Revenue problems rarely start in sales. They start upstream In positioning. In the pipeline structure. In lifecycle gaps. In marketing teams that generate activity but not accountability. On this WinsDay episode, with Taja M. Graham, Founder and CEO of OpsIQ, and Javier Lozano Jr., Fractional CMO and GTM leader at Bolder Media Co., to unpack what revenue-driven marketing actually requires inside f...

B2B marketing continues to evolve. LinkedIn has become a primary platform for sales strategy and personal branding. Influencer marketing now drives measurable revenue across both B2B and CPG brands. Founders are rethinking how branding, research, and partnerships fuel long-term growth. On this episode of WinsDay, Eran Mizrahi, CEO of Source86, and Henry Young, Founder and CEO of Avari Research, ha...

Marketing is changing fast, and most leaders are still figuring out what that actually means for their business. On this episode of WinsDay, Jessie Lizak sits down with Andrea Dyan Brown, Chief Strategy Officer, and Olivia Yates, Co-Founder of HumanFirst Accelerator, for an honest conversation about where marketing is headed and what to do about it. Andrea has spent her career at the intersection...

Sales not converting? Before you blame the market, your team, or the algorithm… it might be your messaging. Or the way you’re testing it. This episode of WinsDay is all about fixing sales conversions with smarter messaging and structured experimentation. Joining Jessie Lizak: Dr Diane Dye, Founder and CEO of People Risk Consulting. Diane works with CEOs and executive teams to build structured expe...

Modern brands are not winning because they post more. They’re winning because their SEO, product strategy, and positioning actually work together. On this episode, Jessie Lizak is joined by two founders who understand how to turn creativity and strategy into real revenue. Jacinta Devlin, CEO of Devlin Consulting Group, is a digital marketing strategist and multi-8-figure business consultant who ha...

The way we lead and market in tech is changing fast. Founders, executives, and marketers are navigating constant disruption. AI. Web3. Regulation. New buyer behavior. More noise than ever. The question is no longer just how to grow, but how to lead and build with clarity in the middle of it all. In this upcoming WinsDay, we’re joined by Lauren Friedman and Maria Lobanova for a conversation at the...

Profit and performance don't have to be at odds with ethical leadership. The key is knowing which levers to pull and when to automate with integrity. In this upcoming episode, we’re bringing together two experts who are redefining how brands scale and how leaders manage in an increasingly automated world. Matt Slaymaker, Founder of Slaymaker Marketing, is the "no-fluff" strategist fo...

Purpose alone doesn’t pay the bills. Positioning and clear pathways do. In this upcoming episode, we’re bringing together two founders who are building values-driven businesses without losing sight of sales, systems, and sustainability. Erica Buyalos, CEO of Blue Planet Optics, is changing how consumers think about everyday products. From sustainable contact lenses to cruelty-free optical solution...

Agency growth shouldn’t feel exhausting, confusing, or fragile. Yet many founders are burned out, chasing the wrong metrics, overloading their offers, and struggling to retain clients early on. This upcoming WinsDay brings together two leaders who see agency growth through the lenses of clarity, communication, and sustainable execution. Danit Ianovici, Content Marketing & Communications at vci...

Business growth is changing fast, and the teams that win are the ones blending smart leadership with AI that supports the work. For this upcoming WinsDay, we’re joined by two guests who live at the intersection of strategy, execution, and modern growth. Debra Andrews is the President and Founder of Marketri, a strategic marketing consultancy focused on B2B growth. She helps companies turn marketin...

Leadership rarely follows a straight line. Sometimes it’s shaped by loss, responsibility, and the decision to step forward when there’s no playbook. In this upcoming WinsDay conversation, we’re joined by Andi Shaughnessy and Danielle Carter, Co-CEOs and Owners of ExpressIt Delivery, to talk about what it really takes to lead, grow, and scale a business through change. After the passing of their fa...

B2B attention is harder to earn than ever. Buyers are overwhelmed with content, events are competing for real engagement, and brands are fighting to be remembered, not just seen. Winning today is not about shouting louder. It is about earning trust, telling sharper stories, and showing up in the right moments. In this upcoming WinsDay show, we are bringing together two experts who work at the cent...

Where is the line between influence and manipulation? In today’s world of marketing noise and manufactured consent, brands face a new challenge: how to connect with integrity while still driving impact. In this upcoming WinsDay episode, Jessie sits down with Amira K.S. Barger, MBA,CVA,CFRE, Executive Vice President at Edelman, and Katherine Tuominen, Founder of Catalyst Brand Strategy. Amira bring...