WinsDay

In this episode of the Winsday Podcast, host Jessie Lizak sits down with Kat Geivett of PartnerCentric and Andrew Hong, Co-Founder and CEO of Tobe Agency, to explore how businesses can grow with AI without sacrificing the human connection that builds customer trust. Drawing from their experience in growth marketing, digital strategy, and agency leadership, Kat and Andrew share insights into changi...

In this episode of the Winsday Podcast, host Jessie Lizak sits down with Lisa Linkowsky, Certified Franchise Advisor at Milestone Franchising, and MacCoy Merkley, Chief Marketing Officer at Portland Leather Goods, to explore how businesses can find better customers, build stronger relationships, and grow through strategic marketing. Drawing from their experience in franchise advising, digital mark...

In this episode of the Winsday Podcast, host Jessie Lizak sits down with Tamika Carlton, VP of Marketing at Bottle Rocket Media, and Guido Tebano, Chief Marketing Officer at Market My Market, to explore how businesses can adapt their marketing strategies to an increasingly data-driven, AI-powered marketplace. Drawing from their experience in digital marketing, audience research, and brand growth,...

In this episode of the Winsday Podcast, host Jessie Lizak sits down with Sònia Victoria Werner, CEO of Lighthouse Ladies, and Jason Turner, CEO of Incenva, to explore how businesses can build stronger brands, create meaningful customer experiences, and earn trust in an increasingly AI-driven world. Drawing from their backgrounds in creative production, marketing, entrepreneurship, and digital stra...

In this episode of the Winsday Podcast, host Jessie Lizak sits down with Jody Flournoy, Co-Founder of Scanley, and Keren Unrad Rosenblum, Founder & CMO of PinkLight Marketing, to explore what modern marketing can no longer ignore. From AI visibility and customer research to conference strategy and founder-led content, Jody and Keren share practical insights for turning attention into measurabl...

AI can automate more of marketing than ever. But it cannot replace every relationship that makes a business valuable. That is the idea behind our next WinsDay conversation. Jessie Lizak is joined by MaryAnn Pfeiffer, Founder & Mailchimp Pro Partner at 108 Degrees Digital Marketing, and Kelci Borges, MBA, Founder & CEO of The Breakfast Club. We’ll be looking at two areas that are becoming m...

In this episode of the Winsday Podcast, host Jessie Lizak sits down with Daniel Burrus, CEO of Burrus Research, and Julie Thomas, President and CEO of ValueSelling Associates, to explore how businesses can get ahead of buyer needs, create measurable value, and build more relevant growth strategies. Drawing from decades of experience in business strategy, sales, marketing, technology, and consultin...

In this episode of the Winsday Podcast, host Jessie Lizak sits down with Taurea Vision Avant, Co-Founder & CEO of BookRich, and Matthew A. Schneider, CEO of Building Inc., to explore how personal visibility, authentic storytelling, and thought leadership can become powerful business assets. Drawing from their experiences building businesses and establishing their expertise, Taurea and Matthew...

In this episode of the Winsday Podcast, host Jessie Lizak sits down with Nikita Khandheria, Founder & CEO of  ERIA , and Lynn Tickner, Founder and Brand Strategist at  Ink and Key , to explore how businesses can turn visibility and attention into meaningful leads. Drawing from their experiences in events, branding, messaging, and customer engagement, Nikita and Lynn share practical strategies...

In this episode of the Winsday Podcast, host Jessie Lizak sits down with Pierce Kafka, CEO of Kafka Media Group, and Rabih Elkhodr, TEDx Speaker and author of The Way Out of Burnout, to explore why trust may be more valuable than reach when it comes to building a lasting brand. The conversation covers how marketers can use both hard and “soft” analytics to understand whether their efforts are actu...

In this episode of the Winsday Podcast, host Jessie Lizak sits down with Courtney Holloway Henry, Founder of GrowthMinded Strategy, and Keith Zubchevich, President and CEO of Conviva, to explore how AI is reshaping marketing, shopping, and the roles of sales and marketing professionals. Courtney and Keith discuss why effective marketing starts with understanding the customer rather than simply cho...

In this episode of the Winsday Podcast, host Jessie Lizak sits down with Summer Poletti, Founder of Rise of Us, and Rocco Baldassarre, Head of Business Development at Shirofune, to unpack what it really takes to build an effective modern marketing strategy. The conversation explores why there is no universal marketing channel that works for every business, how AI is changing advertising and campai...

In this episode of the Winsday Podcast, host Jessie Lizak sits down with Chrissy Bernal, CEO & Publicist of Be a Better Brand, and Shampaigne Graves, Founder of BOLDIFI® Accredited Executive Microschool for Women Entrepreneurs, to discuss what it really takes to turn marketing and visibility into meaningful business growth. Drawing from their experience in branding, publicity, entrepreneurship...

In this episode of the Winsday Podcast, host Jessie Lizak sits down with Ray Higdon, CEO of The Higdon Group, and Erica Buyalos, CEO of Blue Planet Optics, to discuss the evolving relationship between sales, marketing, and trust in today's competitive marketplace. Drawing from their experience in sales leadership, affiliate marketing, and brand growth, Ray and Erica share practical strategies...

In this episode of the Winsday Podcast, host Jessie Lizak sits down with Kevin A., Enterprise Sales Expert, and Bianca Wilk, Senior Product Marketing Manager at Chili Piper, to discuss how AI is transforming the buyer's journey and what sales and marketing teams must do to stay ahead. Drawing from their experience in enterprise sales and product marketing, Kevin and Bianca share practical stra...

In this episode of the Winsday Podcast, host Jessie Lizak sits down with Lisa Williams, CEO of Hello Again Products and Founder of The TOKE Agency, and Jimi Gibson, VP of Brand Communication at Thrive Internet Marketing Agency, for a conversation about what it takes to build authentic brands in an AI-first world. Drawing from their experience in branding, marketing, and communications, Lisa and Ji...

In this episode of the Winsday Podcast, host Jessie Lizak sits down with Shana Ayabe, Founder & CEO of Grace Media Digital, and Chris Rodgers, Founder & CEO of CSP Agency, to explore how artificial intelligence is transforming the future of marketing without replacing the human element that makes brands memorable. Drawing from their expertise in digital strategy, content marketing, and AI...

In this episode of the Winsday Podcast, host Jessie Lizak sits down with Charlie Sells, Founder and Brand Architect of Clarity Over Everything, and Jeff Chen, Founder & CEO of The Odyssey Films, for a conversation about what it takes to build an authentic brand in the age of AI. Drawing from their backgrounds in branding, storytelling, and creative strategy, Charlie and Jeff share why clarity,...

In this episode of the Winsday Podcast, host Jessie Lizak sits down with Syeda Shah, Founder of Self Canada, and Erin Pelicano Cauble, Founder & Advisor of The Venture Project LLC, to discuss what it really takes to build a business that can scale sustainably. Drawing from their experiences as founders and advisors, Syeda and Erin share practical lessons on validating ideas, building trust wit...

In this episode of the Winsday Podcast, host Jessie Lizak sits down with Micah Stone, CEO of Open Signal, and Molly McKinley, Owner of Redtail Creative, for a conversation about how today's marketing leaders are adapting to rapid changes in technology, search, and customer engagement. Drawing from their experience helping businesses grow through strategic marketing initiatives, Micah and Molly...

In this episode of the Winsday Podcast, Jesse sits down with  Scott Finkelstein, Founder and CEO of Sales Scalers , and  Chandler Lyles, Co-Founder of High Beam Marketing , for a conversation about what really drives business growth. While many companies believe they have a lead generation problem, Scott and Chandler explain why the issue often starts with the systems behind the scenes. Drawing fr...

Marketing performance is no longer defined by how creative a campaign looks, but by whether it actually drives action. Many teams are still investing heavily in creative and awareness, yet struggling to see a direct impact on pipeline and revenue. As buyer behavior evolves, the gap between what looks good and what performs continues to grow. On this episode of WinsDay, we have Jacquelyn LaMar Bern...

B2B growth is becoming harder to earn, not because companies lack good products, but because they struggle to be clearly understood, consistently visible, and easy to find. Buyers are no longer relying on one channel or one interaction. They are researching, validating, and forming opinions long before a conversation ever happens, which means brand, visibility, and leadership presence are now dire...

Growth looks a lot more different right now. What used to work in marketing and sales doesn’t always translate the same way anymore. Teams are testing new channels, reworking old strategies, and trying to figure out what actually drives consistent results. On this WinsDay episode, Jessie Lizak is joined by Taryn T., Marketing Director at Fuel. AI, and Ian Richardson, Founder of Fox & Crow Grou...

A lot of founders are pouring money into marketing right now and still wondering why nothing is really clicking. The messaging feels flat. The leads aren’t converting the way they used to. And a lot of businesses still don’t understand how much AI is changing visibility, PR, and buyer behavior in real time. This week on WinsDay, we’re talking about what actually makes people pay attention and trus...