Why You Hate Sales

I’ve been asked about podcasting a lot lately! “I’m about to start a podcast, can you share how you launched yours?” “I’d love some tips for making a podcast successful!” “How much did it cost to start your podcast?” “I’m editing episodes for hours! Any advice?” Since this seems to be a hot topic, I thought, “what better place to share my answers than on my podcast?!” Today on the People Over Prof...

Nearly 80,000 restaurants closed in 2021. Why? They didn’t solve problems quickly. They had an obstacle and opportunity in front of them, and many chose to “sit tight” and seal their fate instead of control it. We aren’t going to do that. Let’s talk about less extreme business problems… …everyday problems that we’ve faced many times, like not having enough customers. (I’ll speak for myself, I know...

Feeling discouraged with your growth lately? Most people will tell you to focus on the good or practice gratitude. These sound lovely in theory, but when you are in the struggle……it’s so much harder to stay encouraged! As an entrepreneur, I’ve told myself: “I’m done!” “I’m job searching!” “I’ll never be successful.” I know how gut-wrenching it can be to feel as though you've failed and have no...

Say BYE to social media for lead generation! There are so many ways (and places) to find people who want what you sell that don’t involve using social media. I know social media can be a huge energy drain and time sink - I've been there! - but what are the alternatives? On today's episode of The People Over Profit Podcast, you'll learn: 5 proven ways to get leads that don't include...

Sending cold messages on social media platforms is the "new" cold calling. As I sat down to write this episode and thought about this topic more I realized that there were a couple of common mistakes that usually show up in different ways and the examples I was going to give for how to structure cold sales DMs play beautifully into this topic of common mistakes. I'm taking this appro...

Picture this. You just created a new offer that you believe is going to change EVERYTHING about your industry. It’s so good! You have two primary pathways forward: Get it out to as many people as possible Get it out to only the best people for it If you choose pathway #1, you’re taking a mass-market approach. This means lower price points, mainstream marketing tactics, and a focus on volume. If yo...

Have you ever wondered... Where does work end and where do I begin? Or when do I stop working and start living? Or who am I when I'm not working? Perhaps you find yourself either asking someone what they do or introducing your work into conversations within the first few minutes of a conversation? I think about work often, make it the center of conversation, and, yeah, I've tied my own sel...

This podcast is called People Over Profit, and you're the most important part of “People”! You probably started your business to feel free in some way. I know I did! Then, somehow along the way, you didn't feel so free. You ended up working harder and saying yes to things you didn't want to do. Maybe your mission and why you started has become forgotten. On today's episode of The P...

Recently, I ran some polls on Facebook and LinkedIn where I asked, “What is your biggest struggle when SELLING?” Across the board, 30% of you said booking sales conversations! Last week we talked about the follow-up process and I mentioned that this week I was going to be covering booking sales conversations as a topic on the show, so here we go. On today's episode of The People Over Profit Po...

Recently, I ran some polls on Facebook and LinkedIn where I asked, “What is your biggest struggle when SELLING?” Across the board, 50% of you said following-up, so that is what we're going to talk about today! This is where I notice most of my clients struggle. Following up can be awkward and confusing when it’s not done well – for BOTH parties involved – but there are some tricks of the trade...

If you've ever felt burnt out, stressed out, or started resenting the work it takes to run your business, you're not alone. The not-so-hidden costs of running a successful business are REAL. I don't want to talk about them just so we can "dish" and feel better. We're going to think and speak CONSTRUCTIVELY so you can begin making small, important changes so they're no...

I love a great analogy! Bartending has so many great ones for business building! More specifically, today I'm talking about the nuances of bartending. Aside from the fact that bartenders are the ultimate networking professionals, there are three things in particular that come to mind that you probably never think about as you build your business, but might want to start. On today's episode...

Have you ever wondered how successful people are able to achieve their goals and stand out from the crowd so easily? It’s not magic or a superpower, it’s that they leverage their unique abilities! I’ve been working on this for awhile, and finally in 2022 it all kind of clicked. That’s when my business really took off, my revenue became far more consistent, and I finally built the confidence to hon...

Passive income isn’t a myth. That said, it is very different from what most entrepreneurs think it is. These offers take time to build – and even more time to master the sales process and marketing language (that’s really the secret sauce) behind it. On today's episode of The People Over Profit Podcast, you'll learn: What makes an offer truly "passive" Why passive offers are coun...

Visualization is such a powerful activity - especially when you pair it with the specific action steps you’ll need to take to see it all come to life. By following up your big dreams with a strategic map, you’ll have the inspiration and the know-how to reach those goals faster. Are you ready to dive right in and do a visualization exercise together?! Get comfortable, grab a pen and paper, and sit...

You don’t need to be everywhere, all the time, to build an audience of ready buyers – in fact, it’s better not to be. Choosing a focus platform and being strategic about where to invest your time is key. Anything else can be automated. If it isn't, you risk becoming less effective at building your audience. On today's episode of The People Over Profit Podcast, I'll share: 3 proven audi...

Let’s talk about the easiest ways to optimize any landing page. I’m talking about getting more clicks, keeping people on the page longer, making sure your landing pages result in paying customers, and even optimizing the skimmability of your content (okay, I may have just made up that word but you get my point). Each of the methods I’m recommending today take under 10 minutes to implement – and th...

How do you make your offers easy to say yes to? I think it begins by asking, “how can I make sure this offer is a no-brainer” before you sell it. This is a proactive way to think through what someone may need to know before saying yes, thus making their yes when you sell for real more inevitable and quick to get. On today's episode of The People Over Profit Podcast, I'll share: How to create natur...

Are you tired of feeling bad about marketing but worried that if you don't keep it all going, your business will fall apart? I used to feel this way when I was working for other companies. Once I became an entrepreneur, I started seeing marketing with a lens of compassion. And guess what? My profits and momentum didn't suffer - they soared. On today's episode of The People Over Profit Podcast, I'l...

Are you tired of spending so much time on marketing? There are actually ways around this. In my 15 years growing small businesses and startups, the quickest way I’ve found to hit my revenue goals and maximize the time I spend doing things within my zone of genius is by focusing more on referrals. It’s how I built my business! On today's episode of The People Over Profit Podcast, I'll share: T...

If you Google the quickest ways to grow your revenue, you'll find tips about increasing your prices or acquiring more customers. This was not the way I grew my business. I chose a less "traditional" pathway to profits, and it paid off big time. From year one to year two in my business, I grew 1,800%. Then I taught hundreds of my customers the same methods I used to grow and most of them have seen...

I'm asked all the time for tips on how to find customers online. While I don't believe in a one-size-fits-all method of growing a business, I've noticed that some of the ways I've found customers seem to work consistently for my clients, too. In fact, they work across customers of varying sizes in multiple industries (I know, it shocked me too). I'm going to share three of them with you because so...

Networking can be a huge growth opportunity for those of you who enjoy it! And yet, I hear from so many people that it's not as great as it seems – and I think I know why. If networking is part of your business strategy, but it’s not resulting in the customers, referrals, or relationships you’d hoped to see, this episode will be the best time investment you make all year. Even if you just wonder,...

Have you ever been told that authority is the key to building an audience? Do you dream about speaking on stages, writing books, being invited as a guest on popular podcasts, or even paid to share your opinions publicly? This is all wonderful, but it's often done in the wrong order. In fact, the idea that authority builds credibility is backwards. Proof of your expertise in action makes autho...

Do you ever feel wrong and not know why? This is a byproduct of judging ourselves and allowing others to tell us what's right and wrong. When something you feel is right is considered wrong in your industry, you question yourself, and when something you feel is wrong for you is considered right in your industry, doubt creeps in. Sound familiar? All of this forces you into constant feelings of sham...