White Water with Maya Guice

Adam Bonvin wanted one thing: to surf at home. So he did the impossible and created his own wave in Switzerland. Adam is a surfer, a musician, and an entrepreneur who grew up in the Swiss Alps — skiing, snowboarding, skating — until a surf camp in southwest France at age 12 changed everything. At 18, he had an idea. At 25, it was done. Alaïa Bay is a surf lagoon sitting at the foot of the Alps in...

What separates the brands that hold from the ones that quietly fall apart? Maya has spent her career as a brand strategist asking exactly that question — and the answer isn't the logo, the messaging, or the campaign. It's whether the logic running through all of it actually holds together. In other words, it's the glue, not the parts. And most brands, she's found, are missing it. In this bonus epi...

Every surfer needs someone who's been in the water before. Not to clear the path, but to help illuminate the way through. I imagine if you are a traveler, moving in and out of the white water, from one sandy beach to the next, you are likely meet many people who can walk you through each phase of life. People who can get you into the white water, people who bring you back to shore, people who equi...

If apologizing is wrong, then I don't want to be right. One day last year Maya caught herself apologizing and then immediately judging herself for it. Because society says saying 'sorry' is something strong, competent women are not supposed to do. That moment sent her down a deeper line of inquiry—not about language, but about power. About compassion. About what we confuse for strength, and what a...

Author and futurist James Wallman has spent decades making a simple but radical case: that we are moving from materialism to experientialism, toward a world where experiences, more than things, shape our culture, our economy, and our sense of what's possible. In this episode of White Water, Maya sits down with James to talk about the slow, relentless work of building something you believe should e...

"Authenticity" alone no longer earns trust; what matters for brands is ruthless self-awareness. Originally published by Drucker+ , the Drucker School of Management's thought leadership platform, this essay explores the rise of a new kind of audience — one that values depth, discernment, and creative integrity over noise. In this special bonus episode, Maya reads her article aloud and unpacks how t...

Painter Victoria Cassinova survived a five-story fall—and turned that life-altering moment into a masterclass in creative alchemy. From learning to walk again to redefining her path as an artist, Victoria shares how she transforms pain into purpose, and why manifesting your dreams often requires us to slow down to speed up. Victoria is an LA-based visual artist whose work explores the unconscious...

Can imagination help solve a housing crisis? In this episode, Maya joins Kacy Keys—"one of LA's most influential women in real estate"—and Maya's mom, a lifelong Altadena resident, for a drive through a neighborhood still healing post fire. As they take in what was lost and what remains, Kacy and Maya discuss what happens after the fire: the slow rebuild, the policy gridlock, and the deeper housin...

The longest way round is the shortest way home . — CS Lewis This is PT IV, the final part of a short series describing White Water: that critical, transformative, transitionary phase where we leave our comfort zone and ride the wave toward our dreams. This series is also available on Medium. Visit  here  to read the whole series.  ____ White Water is a podcast about creative urgency and the magica...

It takes a lot of effort to make something look effortless. This is PT III of what will be a four-part exposition on White Water: that critical, transformative, transitionary phase where we leave our comfort zone and ride the wave toward our dreams. This series is also available on Medium. Visit  here  to read the whole series.  ____ White Water is A podcast about creative urgency and the magical...

Perfect surf conditions, like perfect market conditions, are always personal preference. This is PT II of what will be a four-part exposition on White Water: that critical, transformative, transitionary phase where we leave our comfort zone and ride the wave toward our dreams. This series is also available on Medium. Visit  here  to read the whole series.  ____ White Water is a podcast about creat...

The first step is you have to say you can. — Will Smith This is PT I of a four-part exposition on White Water: that critical, transformative, transitionary phase where we leave our comfort zone and ride the wave toward our dreams. This series is also available on Medium. Visit here to read the whole series.  ____ White Water is a podcast about creative urgency and the magical things that happen wh...

White Water is a podcast about creative urgency and the magical things that happen when we 'ride the wave' of life. Hosted by Maya Guice, business storyteller and Founder of Panakin Studios, each episode features candid stories of tenacity and grit from individuals leading creative ventures that span industries, mediums, and borders. If you've got an idea and don't know where to start, come hang o...